Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue.Too often reports of sexual harassment in the video game industry remain in your own four walls. Discrimination, sexual harassment, physical assault, and even rape: such experiences have so far been concealed mainly in … [Read more...] about You are no longer silent
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Who made this hashtag big?
Tens of thousands tweeted during the Black Lives Matter protests on #DCBlackout about a network failure that never happened. A lesson on the power of uncertainty.Marcie Berry sounds alarmed. "Currently NO INFO comes from D.C.," she tweets on June 1 at 3:26 a.m. about the Black Lives Matter protests in front of the White House. "No streams, no posts, pictures or videos. … [Read more...] about Who made this hashtag big?
Google Optimize – the guide for beginners
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in particular to the steadily increasing importance of online marketing.Performance indicators such as clicks, views … [Read more...] about Google Optimize – the guide for beginners
Marketing goals for founders and entrepreneurs
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies - but smaller companies are also more successful if they formulate their marketing goals.Marketing goals - that may sound a bit off the mark for some founders and small … [Read more...] about Marketing goals for founders and entrepreneurs
Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage - in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in your advertising.Joy, anger, sadness, surprise, pride - emotions are intense, reliable and hard to hold back. Or have you ever seen … [Read more...] about Emotional marketing for strong brands
Plandemic documentary: conspiracy theorists celebrate their new heroine
An alleged corona virus unveiling video is viewed millions of times on YouTube - and then deleted. The case shows how important the fight against the infodemic is. The social media platforms are therefore increasingly using fact checkers.The corona pandemic is accompanied by a worrying "infodemic": fake news and disinformation are booming, conspiracy theories … [Read more...] about Plandemic documentary: conspiracy theorists celebrate their new heroine
UX storytelling: Make the user journey a hero journey
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it.The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey
Record better smartphone videos with few resources
Video is an excellent means of bringing something of a personal touch to communicate with customers and prospects in the current situation.Why video is in demand nowDue to the cancellation of numerous trade fairs and customer events, personal contact is currently no longer available. To maintain customer relationships in the current situation, you have to communicate … [Read more...] about Record better smartphone videos with few resources
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
How Ukraine became a testing ground for cyberwar
Ukraine was once a hotspot for petty criminals online. Then the war with Russia came. Today digital warfare is being tested here. And the IT security industry is flourishing.Artem Afian, a man in his 30s, with a well-groomed beard, brown vest over his shirt and olive-green trousers, sits at a wooden conference table in his office in Kyiv (Kiev), on the sixth floor of an … [Read more...] about How Ukraine became a testing ground for cyberwar
