I hate this internet!

I hate this Internet »- that’s the name of a book by the American writer Jarett Kobek, which was published in 2016. And I have to admit I haven’t read it. I no longer have time to read books; after all, I’m wasting my time online.

I hate this Internet. I just stole that sentence even though I didn’t yet read the book, but that’s okay. In the internet age, you can take ideas from each other. You just have to call it “quote” or “share” or speak wisely of the “postmodern remix culture”, and so it is excellent the stealing. That’s why I hate this Internet.

I hate this Internet because it made me a goofy fool. I have forgotten how to read it correctly. And by that, I mean going through a text carefully, from top left to bottom right, sentence by sentence, idea by idea. Instead, I have turned into a potent scanning machine that can look at a newspaper article, search for keywords and within a few seconds can reproduce the content of what I have written – without even thinking about it. The worst part is that, unlike reading, scanning is not fun at all, like a lot of things that are subject to productivity logic.

When I get up in the morning, the first thing I do is scroll through my feeds, always following the same procedure.

I can already hear the first objection: “But on the internet, there are mostly cat videos and stupid challenges like the one with planking, and don’t you remember the Harlem Shake?” I remember it logically, but like me, As you can see, the Internet is now divided into two poles: the funny, stupid and the rushed-efficient one, which forgets that we are human beings and not machines. (Of course, things are not entirely as black and white, and I would never put it that way in “real life”, but in the Twitter era, it takes steep theses to be read.)

In his book “How to waste time on the internet”, art critic Kenneth Goldsmith formulated the idea that people today are no less concentrated than they were fifty years ago – and he advocates that we fundamentally rethink concentration: not as contemplative sitting at the desk, but as juggling lots of information at the same time. So he thinks that there is also a kind of concentration in the distraction of the web – scanning, sharing and chatting. I understand what he is aiming for, and I don’t think in principle that everything was better in the past because in the past there was also Chernobyl and shoulder pads – but I can’t get anything out of this idea because the digital-only stresses me.

When I get up in the morning, the first thing I do is scroll through my feeds, always following the same procedure: first messenger, then mail, then Instagram, then Twitter. On the plus side, you could say that I have never been as connected as I am today. In my teenage years, while I spent hours on Myspace at the cost of the time I could have spent with real girlfriends, social media has become a facilitator for my “real” relationships. So a friend sends me a voice message every morning to wish me a beautiful day, and I have a chat for each group of friends in which people short-circuit who is where.

After ten years of Internet torture, I can no longer think just one thought at a time. My brain always feels like ten tabs are open at the same time. When I think of my mind, I don’t think of a red, slippery mass, I think of my browser. In one window it feels about deadlines, in the other about an argument with a friend, in the third, an inner voice thinks about what you could cook for dinner, and in the fourth self-doubt rages because a text does not want to come. And the nasty thing is: when I go to bed at night, these tedious pop-ups pop up mentally. But it’s not about terms and conditions, it’s about fundamental issues. Am I living right? What does happiness mean? How is dying? Who Invented the Internet?

Tweet instead of writing a CV

I hate this Internet because I could read a book, but I get stuck on a tweet saying “Pretending to work more stressful than working”. I hate the web because I want to put out the waste glass and then do a BuzzFeed quiz to answer the question: “Which Kardashian sister are you based on your favourite pizza toppings?” I curse myself because I have so many every day. Look at things that I don’t enjoy. If I were to muck out my feed with Marie Kondo, 99 per cent of the stuff would have to be removed. To be honest, I would like to delete all of my social media accounts – but don’t, because I feel like I don’t exist otherwise.

And the thing is: I would not exist. I don’t just tell myself. Sure, I would be less stressed – but honestly: What good is it if I don’t get any more from parties and podiums because all the flyers are posted on Instagram? What brings me relaxation when nobody thinks of me anymore? And what should I do with more freedom if I don’t get any more jobs as a freelance writer? Finally, an employer once told me that he didn’t want a CV, he’d rather watch my Twitter.

I have so much to do — no time for internet security.

That said: I hate the impatience that comes with overstimulation. On Spotify, I push almost all of the songs away after a minute because they’re boring me. I hate the Internet because there are people now who choose their holiday destination according to the criterion of how “instagrammable” it is. I hate it because everyone behaves like they’re famous. How do people get to post three selfies a day? Why do you feel that I am interested in your new gym outfit? I know: It is not imaginative to get upset about people who share photos of avocado toasts or “inspirational quotes” – you could say it is as unimaginative as people who take pictures of avocado toasts or “inspirational quotes” divide. But unfortunately, my brain is so dull

The Internet controls every aspect of my life. I have no idea how much information I feed these algorithms, but I can say this much: The Zalando recommendations are getting better and better. While they used to suggest ugly college sweaters to me, today they want to make me pretty leopard coats. It populates my credit card number on almost all websites. I am the worst in internet security. I know I should read myself in there, but it’s so complicated and annoying, and I have so much to do with all the messages that I have to answer and the memes that my friends post. No time for internet security. And if I don’t want to react to all the beeping, I just open YouTube and watch music videos by the rapper Deichkind.

On evil days there is also the phenomenon of the «Internet Voids». There is such a dark gullet on the Internet that opens up now and then, mostly on Saturday when you have nothing to do. Then you start somewhere and google something that interests you (“What happens in the body if you don’t drink for a month?”). Then you end up with an animal documentary about the turtles of Galápagos – and cooking recipes for gluten-free bagels you to all music videos that have ever been uploaded to dead legends on YouTube. While the sun is rising again, you lie exhausted on your bed and ask yourself whether Falco is dead or whether he is making a beautiful life somewhere like it in this confused blog?

The Internet is a voracious monster that gobbles up all my life energy – which is a shame because once the mood was hopeful. For example, the scientist and feminist Donna Haraway had the utopia that the virtual would liberate us. In her famous “A Cyborg Manifesto” from 1985, she formulated the thesis that humans will soon become cyborgs in the technological age: hybrid beings who live in reality and cyberspace at the same time. She imagined that in this world all dichotomies (man-woman, man-machine, etc.) would become fluent, and egalitarian society would be possible. Because: If all avatars in the virtual consist of zeros and ones, it doesn’t matter what position someone has in “real life”.

It fucks

And to a certain extent, the Internet has freed us. Freed from a public in which only a few speak. Everyone has the chance to be heard. The Internet is the new street. The Internet is the place for discussion, for arguing, for protest, for # outcry, for #MeToo, for #blacklivesmatter. And nothing is further from me than to downplay this progress. However, what neither Haraway nor anyone else could have predicted was how social media would work. Because no egalitarian utopia is created. By filling these profiles with your own life – pampering selfie, relationship status, political opinion – old role models and prejudices simply shifted into the virtual.

I hate the fact that likes make me feel good. I hate the fact that I am afraid of the silence and that I am always irritated by information. I listen to podcasts while I’m cooking, I need the Nike app when I’m jogging, and I answer emails on the train. I hate the Internet because you can’t get lost in a city and generally think you know everything. I hate this Internet because it provides information about knowledge and we always confuse the two. We live in the age of two-dimensionality because the way the Internet works has killed the depth, the slowness and the stubbornness that is inherent in knowledge.

Sometimes life with the Internet feels like I’m starving to death, even though someone is choking me all the time. This feeling is particularly bad when dozens of people send me emojis at the same time – and I reply to their communication bombing seconds later with GIFs and carelessly typed «hahas». It’s like cotton candy: chatting is sweet and gives you a short rush, but in the end, you probably feel sick. Studies are showing that people have to spend time alone to be empathetic – so I’m concerned about how badly I can endure myself now.

I hate this Internet because I can only see what’s missing, what party I haven’t been to, what text I haven’t read. It hurts that I seem to be missing out on all of these things – and at the same time stupid. Whenever I have nothing to do, I reload the feed. Nietzsche once said that you have to endure boredom to experience creativity. But how should that work if you have 4G? I hate the Internet because I want to create something permanent, but I only watch Insta stories. I hate the Internet for its compulsive irony and Kylie Jenner. I hate the Internet because I’m afraid that in fifty years from now I’ll say fuck, I’ve wasted my life online.

No authority in the world masters the social media universe as well as NASA

Foreign galaxies, fascinating pictures of the moon and singing ISS astronauts: the space agency Nasa reaches millions of people every day on its social media channels. Behind this is a sophisticated strategy that arouses our curiosity for space and appeals to new target groups.

Of bizarre beauty: the post-processed image of the Eagle Nebula and its open star cluster combines X-ray images of the two telescopes Chandra and Hubble. 
(Image: Nasa / CXC / Inaf / M. Guarcello et al.)

When Neil Armstrong was the first person to step on the moon on July 21, 1969, around 600 million viewers worldwide watched the moving event on their TV screens, with the live broadcast of the Apollo 11 moon landing – the three major stations ABC, CBS and NBC broadcast 31 hours at a time without interruption – television records were broken: the historical recordings with Armstrong’s famous words mark one of the most significant media events in recent history.

If the social networks as we know them existed back then, 50 years ago, the Internet would probably have “exploded”: billions of viewers would have followed the live streams on Facebook and Youtube, the Instagram feeds would have been exclusively spectacular Moon images existed and Neil Armstrong’s Twitter profile would have broken follower records rapidly. How such a historic event casts a spell on the global community, these days can only be guessed at. One thing is sure: it would be record-breaking again.

This would be largely thanks to NASA. The US space agency masters social media like no other government organization in the world. With more than 500 different social media profiles, Nasa reaches hundreds of millions of people. More than 100 employees are working on it. On Instagram alone, the agency has more than 45 million followers and 20 million interactions per month. The social media team publishes impressive images from space every day on the photo platform.

The National Aeronautics and Space Administration is happy to use historical images to mark the forthcoming anniversary of the moon landing: For the American Flag Day, a photo spread by Astronaut Buzz Aldrin generated over two million likes on the surface of the moon. A recently posted video from NASA connecting the first lunar mission and the current space program has been viewed over four million times. The authority skillfully takes advantage of the fascination for the universe that is in each of us and spreads its exciting content on all social networks.

The fact that NASA is continually expanding its reach on the Internet is also because new target groups are continuously being tapped. For example, those responsible for social media created a Soundcloud account, especially for their audiophile community. There you can, for example, hear “Spooky Sounds from Across the Solar System” and listen to exciting interviews. While Instagram primarily shares visual content for every space fan, NASA uses Pinterest to address a female fan base. As two social media managers explained in an interview with the Newswhip portal, they wanted to encourage young women to learn scientific and technical professions.

Singing astronauts on the ISS

John Yembrick, one of the two social media heads, sums up the agency’s strategy: “We want to inspire people, impart knowledge and ultimately inform them about our work.” They also want to make it clear to people what influence they have Activities of NASA in our everyday life. “For example, medical technologies are used in hospitals, many of which do not even know that they are the result of our space program,” explains Yembrick.

Interaction with the online community is exemplary of NASA’s work. For example, on Snapchat astronauts answer questions from younger fans, and on the Reddit platform, employees in the popular “Ask Me Anything” format answer users’ queries. These exciting behind-the-scenes insights and skilful storytelling get maximum organization attention. Prominent names such as that of astronaut Scott Kelly, who keeps his five million followers happy with entertaining posts on his own Twitter profile, also contribute to the success.

Who doesn’t remember the singing ISS commander Chris Hadfield, who landed a viral hit with his cover version of “Space Oddity” by David Bowie? The Youtube video has been viewed more than 44 million times to date. Moments like this are remembered and also have a positive effect on the higher-level space agency.

The German astronaut Alexander Gerst, who spent almost 200 days in space on the International Space Station (ISS), was celebrated like a pop star with his likeable tweets from the area. With contributions such as “I saw my first Aurora australis today on this mission, quiet and magical” and his impressive recordings from the ISS, he let millions of fans share in his extraordinary life in space.

Nasa also uses these unique insights on its Twitter account. For example, she published exclusive material from the “New Horizons” mission. The spacecraft was the first ever to fly past Pluto in July 2015 and delivered images that the agency used on its platforms. In some cases, the social media channels were even shown with the pictures rather than their website. NASA also regularly informs the public about current weather phenomena.

To raise the connection to social media fans to a new level, the authority launched the “Nasa Social” program: Followers and influencers are given insights into various NASA facilities at private meetings. There they get into a conversation with scientists, engineers and astronauts. For example, photography enthusiasts were allowed to visit the Michoud Assembly Facility, where the rocket production takes place. The photos shared afterwards, in turn, attracted considerable attention.

The US space agency has recognized how social media work and thus significantly shaped its image in recent times. In the meantime, the blue Nasa logo with the white letters has become a popular motif for T-shirts, jackets and other merchandise items. The pop band One Direction, popular with teenagers, even shot their music video for “Drag Me Down” on the NASA site of the Johnson Space Center. Thanks to social media, the government organization has become part of our current pop culture.

Those who are said dead live longer: What about Snapchat?

Snapchat was once a significant Facebook challenger. Then Mark Zuckerberg started the copier and cloned all successful formats. But what about the messenger with the little ghost in the logo today? Is the platform still worth it? An analysis.

Snapchat started in 2011 as a free instant messenger for pictures and videos with the ambitious goal of being different from the social networks that existed until then.

The significant innovation: Sent files were deleted after being viewed once. Stories shared with friends disappear on their own within 24 hours. While the internet forgets nothing, Snapchat suddenly did.

With this approach, the platform was able to create a stable user base quickly. From the beginning, the target group was mainly young users of Generation Z  – the first real digital and social natives. Older users often found the application to be somewhat confusing and less intuitive.

Snapchat: from a communication sensation to a low performer

The network has always seen itself more as a platform to be in contact with friends than as a network in which to gather followers.

With success: By 2015, the number of users increased significantly. At the end of the year, there were 100 million users for the first time. However, this development flattened again in 2016. In the last quarter, Snapchat’s user base grew by just under three per cent.

The apparent reason: In the meantime, Facebook started with Instagram Stories and continued to copy newly developed features of the platform. So, many users stayed on their usual channels instead of switching to Snapchat for new features.

The IPO at the beginning of 2017 did not necessarily bring great luck either. The app was still able to record increasing user numbers. In terms of percentages, however, these did not reach the past. The company also noted significant financial losses that caused the share price to plummet.

Even worse? Always works!

In January 2018, The Daily Beast published a comprehensive extract of internal data that was allegedly leaked by an employee. These showed usage figures for many Snapchat functions from 2017, which Snap Inc. would probably not have preferred to see online.

The number of users who post stories showed no growth. That was an even worse performance than Snapchat’s already small overall user growth.

A comprehensive relaunch, the separation of private and public content and the addressing of an older target group should bring the solution. The opposite was the case.

The redesign was not very well received, and the number of users declined for the first time in the company’s history. The first version of the Spectacles AR glasses also flopped. Snapchat has hardly had a positive development for two and a half years.

… and back again!

Snapchat has not necessarily returned from the ashes like the Phoenix. But with the end of the third quarter of 2019, at least the crisis now seems to be over.

At the beginning of the year, advertising revenue increased by 39 per cent compared to the previous year. The number of daily active users worldwide rose to 190 million, and in the second quarter, Snapchat broke the 200 million mark for the first time.

Snapchat is gearing up its troops

Messenger is currently working hard to drive positive developments further.

Newly released features such as the mobile video game platform, in-house productions and the Spectacles 3 launched in the summer are just a few examples of how to keep users on the platform and increase their engagement.

In September, Snapchat launched the 3D lens. This gives the pictures more realism. A cool tool for users and an exciting feature for brands and influencers to present products in a particularly vivid way.

Also in the last days of September, Snapchat announced a series of updates for video advertisers. Snap’s non-skippable commercials, which run for six seconds, have an interactive swipe-up function. The duration of all snap ads is extended to three minutes.

The hope behind it: Longer content generates more engagement. And the audience that is currently watching longer videos on the platform is growing. Snap reports that the number of viewers who watch selected editorial content and editorially created videos in the Discover area has increased by 35 per cent compared to the previous year.

Letting a bit of muscle play in the direction of the competition has been there in the last few months. In summer, Snap published its first global advertising campaign that focused on the core of the app: cultivating real friendships.

This was subliminally directed against Instagram and alluded to the deletion of numerous fake accounts.

HR, NGO, media or fast food – if you want to reach Generation Z, you can’t avoid Snapchat

Simultaneously with the release of many new features, the target group is again limited to a younger audience. According to their statements, 75 per cent of 13- to 34-year-olds in the USA use the app.

An action by pizza supplier Papa John’s shows that well-done Snapchat campaigns promise success. The company released an augmented reality lens on the platform. More than 25 per cent of the Snapchatter who used the AR lens then ordered a pizza using the swipe-up function.

The app is also increasingly used in German-speaking countries. The non-governmental organization Viva con Agua used Snapchat filters in the summer for a successful awareness campaign. Techniker Krankenkasse and Thyssen Krupp have been using the platform to address potential trainees for years.

Not every company can afford to offer sponsored AR lenses. They are the most expensive advertising format on the platform. Snap is convinced, however, that the biggest driver of sales in short to medium term is an increased number of active advertisers.

Since 2017, companies have been able to create and manage advertising formats for the platform in Ad Manager without the support of Snap. Below: simple snap ads, filters and geofilters. And in summer 2019, the entry hurdle for advertising on Snapchat fell again significantly.

Instant Create is available to all advertisers in the self-service ad manager. The tool simplifies the creation of Snapchat-specific advertising content and is intended to bring companies into the network that lack the time or resources to produce more expensive ads.

Instagram, YouTube and Snapchat are the top 3 platforms

Many brands and companies have already recognized that it is no longer enough for a young target group to be only on Facebook. An Instagram account is a must anyway because to reach the social natives; you have to address them on their preferred platforms!

This also includes Snapchat. Anyone who deals with the functions of the app and above all communicates authentically, pays a lot for their brand.

Conclusion on Snapchat

In all likelihood, Snapchat will not go down in song and soundless. Instead, advertisers – if they have not already done so – should carefully examine the platform for their goals.

The young target group of Generation Z is gaining increasing purchasing power. Also, as various studies and surveys show, advertising in the form of moving images and interactive content is particularly inclined. This shows the most significant commitment.

As a result, the fastest growing brand awareness and the highest conversion can be seen. And that’s precisely what it should end up at.

Social media marketing 2020: trends, recommendations & wishes

Social media marketing and social networks, in general, are very fast-moving. New social networks are coming, most of them disappear after a while, new functions and features are introduced almost every week, and existing services are removed for a variety of reasons.

When it comes to trends, forecasts and theses in social media marketing, the developments of Facebook, Instagram, YouTube, Twitter, Snapchat and TikTok play an essential role. However, it is also the various market participants that make social media such a dynamic field or ensure consistency in specific points.

In this article, we try to give you an overview of the developments for social media marketing. Which areas will gain relevance in 2020? Which disciplines are changing? What experiences do social media strategies and activities influence?

YouTube as an integral part of social media marketing

YouTube? Of course, YouTube has long been established and is used for advertising campaigns and influencer campaigns.

But if you look at a large part of the brand and company channels, disillusionment occurs very quickly. Companies leave so much potential on YouTube. Potential that YouTube Creator has been exploiting to the full for years and has thus become the media makers of our time.

I can only recommend everyone to deal with YouTube in 2020 finally intensively. Not just as an advertising channel and TV spot collection container, but as an integral part of your social media and content strategy. Think about your own and regular formats and use the strengths of YouTube: community, search and longevity.

TikTok hype cycle

Nevertheless, 2019 was the year of TikTok. Not just in terms of user numbers. TikTok has brought a breath of fresh air. On the part of the users, at Creator and of course also at brands and companies.

The companies that were among the early adopters in 2019 will benefit from their head start. More and more companies will test campaigns on TikTok and discover the social network for themselves.

The TikTok hype will continue in 2020 and reach the next level. At the same time, the critical voices will legitimately become louder, and TikTok will have to position itself clearly and credibly.

Brands and companies will take positions per TikTok and also clearly against TikTok. These positions have nothing to do with the relevance of the channel, but with the direction and positioning of byte dance.

Instagram makes a big attack against TikTok

The new form of real and authentic communication on TikTok.

A visitor takes a picture of the Instagram application logo at the Young Entrepreneurs fair in Paris, France, February 7, 2018. REUTERS/Charles Platiau – RC17CE29E2E0

What you shouldn’t forget, Instagram is changing too. Be it in the features or also in the way Instagram is used. Instagram is no longer just Gucci and Prada but also stands for memes and a new form of Creatorn (all networks claim by the way).

The past has shown the power of Facebook and Instagram several times, and I think that Instagram will take on more functions of TikTok in 2020 and implement it better.

An advantage of Instagram will be that TikTok will be very busy with topics that have long been established in the Facebook cosmos.

Instagram has the creator, the companies and the users. The advertising platform is in place, the budgets of the companies are increasing, and shopping will continue. So you can say that Instagram is in an ideal position. My feeling tells me that Instagram will do a lot right in 2020 and that TikTok still has a lot to learn. Instagram will use this for itself.

LinkedIn becomes Facebook with a touch of Xing.

LinkedIn not only shines through an excellent feed and the beloved organic reach but above all through the exchange and dialogue.

That will continue in 2020. Professional content and discussions will no longer take place on Facebook, or will only take place to a minimal extent, and will almost wholly shift to LinkedIn.

The opportunities in the B2B field are enormous, but LinkedIn will also gain in importance for brand communication. Unfortunately, such developments also have a few negative aspects. The number of supposed LinkedIn experts will increase, event and group invitations a’la Xing will grow. The good thing is that such situations often clear themselves up and people will pay more attention to who they are networking with, which notifications are irrelevant and what content you want to see in the feed.

We will see many parallels to Facebook. With the background and resources, LinkedIn will continue to develop splendidly in 2020 and should be high on the agenda for all of you.

IRL on Twitch is getting huge

We will see a wide variety of types of live streams from both streamers and businesses. Gaming remains the core of Twitch, but IRL is (or is) the second big pillar.

New opportunities are emerging for brands and companies, which Facebook Live, unfortunately, never really fulfilled. The advantage of Twitch is that they are 100% focused on streaming. For companies, this also means that they can and must concentrate 100% on streaming on Twitch.

Interactive chats and streaming will result in extended stays and a lot of commitment. But only if companies also accept the format.

Of course, many other topics are certainly covered but at least as many forecasts and trend articles. To summarize, our “Best of the rest” would be the following:

  • Facebook will continue to play a central role in 2020.
  • Story ads are used more often and on a budget
  • Messenger marketing remains extremely exciting but also becomes a significant challenge for companies (push vs. pull)
  • Micro-influencers will have a harder time, and companies will focus on class rather than mass
  • Instagram will remain the social media channel in 2020
  • Twitter is becoming a creative playground for companies
  • Facebook and Instagram slowly push AR
  • Social advertising is becoming increasingly automated

2020 will be another year with many options, possibilities and innovations for social media marketing. We can look forward to that and look forward to it.

TikTok flooded by Scam: Fake accounts and sexual content are multiplying rapidly

The steady growth of TikTok also attracts scammers who seek to benefit from the content of others and to get likes, followers and money.

© tenable

Social media platforms are a scavenger for scammers. Along with the popularity of Instagram, Facebook and Co., the number of fakes and other scammers grew. No wonder, then, that the growing TikTok platform is currently facing a significant scam problem. At least that’s what Satnam Narang reports for tenable in a 50-page report.

Users are redirected to pornographic content

TikTok shares opinions: Some find the platform with its short clips great, others rather embarrassing. Nonetheless, the one billion downloads speak for themselves; Scammers are therefore trying to capitalize on the growing potential of TikTok. A perfidious kind of the Scams is the forwarding of the users to pornographic contents or adult dating sites. Especially given a large number of underage users, this is problematic. Also, the scammers steal videos of women in bikinis or sportswear from Instagram and Snapchat, post on TikTok, and then, with the promise of nude photos and videos that lure users back to a Snapchat account. Here is also called to pay via PayPal money to see the premium content. TikTok users are thus misled, and also, the reputation of the women from the stolen videos can be severely damaged.

TikTok itself says they are continually doing fake and Scam, which contradicts the guidelines of the platform to delete. However, the company gave no information about how many of these accounts are estimated to frolic there. Also, the effectiveness of the action against Scam can be questioned, because on average, the affected accounts 650 followers and over 1,700 Likes generated until they were made harmless. In one extreme, there were even over 12,000 followers.

Identity claw for more likes and followers

Another form of Scam on TikTok is to impersonate another person. Scammers steal the content of popular TikTok influencers, take profile description and name, and create their fake account with only one intention: to get likes and followers. At some point, when the desired number is available, the scammers can easily convert the profile into their private account, benefiting from the existing followers. Some various forms and procedures operate scammers and make it difficult to recognize the fake:

1. A small name change

The popular TikTok Influencer Salice Rose has to do with fake accounts again and again. A famous trick of the scammer here is to change the username, usually by using atypical letters easily. In the following comparison, one can see that the “s” became the “ś” and the “e” the “ē”. Users will find it harder to recognize fakes at first glance. Even though the “Popular Creator” badge verifies the real Salice Rose.

© tenable

2. Open a fan page

At first, it may sound like an honour for fans to create a profile to honour their idol. The intention of most of these fan pages is to profit from the other person’s success. These accounts also steal and post the content of popular TikTok Influencers, collecting followers and likes. Some of them did not even mention the term “Fan Page” in their description.

This example shows a fan page that could generate over 12,000 followers with someone else’s content. © tenable

3. Secondary accounts or backups

Some scammers go so far as to sell their fake account as a backup of the original, or only as a secondary account. The following example shows that this insidious method can generate a large number of followers and likes.

© tenable

The recognition of fake accounts becomes particularly tricky when they receive verification. This has happened to popular user Liza Koshy. On the original profile, she has the “Popular Creator” badge. Your alleged backup account has received a verification, although Koshy does not lead this. How this became possible is unknown.

Watch out for social media

Of course, there are on TikTok in addition to the enumerated scam methods and the usual on other platforms Crosspromo from Fake Account to Fake Account, as well as the promise; you should follow a specific page, to receive a large number of free followers. The evaluation of tenable shows once again impressively that as users on social media platforms, we always look twice and should not believe everything. Of course, we can also help to make TikTok, Insta and Co. fake-free by reporting and blocking sites. But the number of these is increasing steadily and is hard to get a grip.

TikTok claims to have deleted all the accounts mentioned in the report and to take action against Scam, who violates the guidelines. But how is it possible that the Fake Accounts platform verifies? Narang himself writes in his report that he thinks the scam activity on TikTok is still in its infancy and we need to get even more prepared. Whether it happens, remains to be seen. Finally, if you find something suspicious on social media, stay away from it and do not fall for the scammers’ fraudulent scams.