Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history.Google is continuously working on optimizing its search algorithm and has made several updates in recent years. Some are hardly significant and happen almost every day; others have driven site operators to the brink of madness. It is often not … [Read more...] about Google Updates: A History of SEO from 2000-2020
Social Media
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs - and at the same time, they are challenged to take care of themselves. (Photo: © Wavebreakmedia, depositphotos.com)Digital accessibility is not … [Read more...] about How do I protect myself from digital burnout?
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators?At least since the more than mere anecdotal banter between the influencer Rezo and the representatives of a … [Read more...] about Campaigns in fleeting times
How-to: How to use user generated content effectively for your campaign
There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next advertising campaign.© Plush Design Studio - UnsplashUser-generated content refers to images, videos, reviews etc. that were created by users and not by the brand itself. This content is then often used by the … [Read more...] about How-to: How to use user generated content effectively for your campaign
Why politicians shouldn’t block followers
Just one click. The critical Twitter follower is blocked and never annoying again. Politicians also use this social media function. Can you do that?I block those who don't agree with me on social media. Politicians always act according to this motto. Can you do that? One who is not allowed to do this is US President Donald Trump. This was decided by a New York court and … [Read more...] about Why politicians shouldn’t block followers
Everything will be fine. No really. Believe me
" The future is private ", Mark Zuckerberg announced at the opening of the Facebook developer conference F8, and the applause was muted. He could not inspire this audience for his new company motto. Facebook's CEO even had to tell the programmers who develop apps for his ecosystem from Facebook, Messenger, WhatsApp and Instagram that their work could become more difficult in … [Read more...] about Everything will be fine. No really. Believe me
Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Xavier sits in the back seat of a car and speaks to the camera: "The border crossing was surprisingly easy." Plastic bags are stacked behind him in the open trunk of the vehicle; the sun is shining in his face from the side window; distant voices can be heard in Arabic from the car.Xavier is 19 years old and runs a travel blog on YouTube. The scene shows its first few … [Read more...] about Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Content marketing: this is how you get your texts to the point
It can never hurt, but with some texts, it is vital to be able to get to the point. If you lose yourself on the side with ads, product descriptions, etc., you have often actually lost - namely your potential customer. The following four steps should prevent you from doing so.Objective: What do we want to achieve with content marketing?In most cases, the goals are … [Read more...] about Content marketing: this is how you get your texts to the point
1.5 million followers and yet not real: How virtual influencers work
The top luxury brands have already discovered virtual influencers for themselves. It is high time that SMEs and online retailers also deal with the topic because it shows the highest potential.Do you know Miquela Sousa Or Shudu? Or Bermuda? If not, that's not bad, because the three are currently considered a real insider tip in the fashion and beauty industry. Although: … [Read more...] about 1.5 million followers and yet not real: How virtual influencers work
