I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
Social Media
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help ... and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that's an absolute no-go - even for online texts. That's why you can find out everything here about target groups, … [Read more...] about How to get the perfect SEO text delivered
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article.Everything is told about hashtags - you might think. But there is somehow no unanimous opinion about the meaning of hashtags and their use. There is no other explanation for the attention that … [Read more...] about Hashtags: ten basic tips on how to use them properly
The creeping death of the Internet as something special
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse - and with it the thesis of the Internet as something special, at least in its extreme form.The California Native Internet IdeologyThe natural habitat of Native Americans in California's academic elite. The network was therefore not created in a vacuum, … [Read more...] about The creeping death of the Internet as something special
Facebook, Trump and the snake oil
What Mark Zuckerberg thinks of Donald Trump is not known. He is said to have congratulated the US President at a private dinner that he was "number 1 on Facebook". That at any rate claims Trump himself - which, however, after counting of the Washington Post for more than 15,000 lies and misleading claims has brought into the world since he took office.Whether the Facebook … [Read more...] about Facebook, Trump and the snake oil
Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only hot air. (Illustration: © studiostoks, depositphotos.com)When hypes fizzle outDo you remember how Google Glass completely changed the world back then? No? That never happened, you say? Instead, … [Read more...] about Hypes and buzzwords
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020.Trend # 1: data, analyzes, KPIsWith the increasing involvement in content marketing, managers have to accept the question of the effectiveness of the measures more and … [Read more...] about 7 content marketing trends for 2020
How fake news about the new corona virus spread in social media
With the daily news reports about the spread of the disease and the increasing deaths, users consciously and unconsciously spread false stories and crude theories about the virus. We've put together some of the most shared fake news.In Beijing, a resident wears a protective cape and gas mask against the coronavirus. News of the virus is spreading rapidly.Kevin Frayer … [Read more...] about How fake news about the new corona virus spread in social media
Facebook now shows where it gets information about you
Do you know how many websites share data with Facebook? A new tool highlights the connections between the network and other services.Facebook boss Zuckerberg: The network announces that privacy will be more critical in the new decadeFacebook has now released a new function called "Activities outside of Facebook" in Germany. It gives users of the social network and … [Read more...] about Facebook now shows where it gets information about you
