For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming.With this article, I shed light on the situation and would like to help beginners, thanks to their many years of experience, to benefit from the massive traffic … [Read more...] about The 7 basic rules of search engine optimization
Seo
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing.Unfortunately, too many still have a static brochure website that tells a little about the company.Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales.But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now "prefers" Google Ads (SEA) - a trend that will continue beyond 2020Digital marketing - the first trends in 2020After the latest update in 2020, the difference between SEO and SEA results is … [Read more...] about Digital marketing – the first trends in 2020
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
11 tips for non-commercial content as a content strategy
Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn't. And as a content creator, you can take advantage of this for your content strategy: put yourself in the reader's hands and give him first-class advice!Think carefully about what he needs from you - and whatnot. In theory, there it … [Read more...] about 11 tips for non-commercial content as a content strategy
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help ... and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that's an absolute no-go - even for online texts. That's why you can find out everything here about target groups, … [Read more...] about How to get the perfect SEO text delivered
The creeping death of the Internet as something special
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse - and with it the thesis of the Internet as something special, at least in its extreme form.The California Native Internet IdeologyThe natural habitat of Native Americans in California's academic elite. The network was therefore not created in a vacuum, … [Read more...] about The creeping death of the Internet as something special
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020.Trend # 1: data, analyzes, KPIsWith the increasing involvement in content marketing, managers have to accept the question of the effectiveness of the measures more and … [Read more...] about 7 content marketing trends for 2020
In 10 steps to a successful search query
One question - many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors, market trends and information about target groups can be collected. However, well-placed search queries are essential for such precise evaluations.When you have a question or are looking for something specific, the Internet usually has … [Read more...] about In 10 steps to a successful search query
