Imagine that you have created excellent content.You invested 20 hours, did a lot of research, and packed the findings nicely. It is a little masterpiece. Everything is perfect. Nearly.With all the effort, you forgot one important thing: good old search engine optimization. By now, you should be convinced that SEO plays a vital role in inbound marketing.Every inbound … [Read more...] about 4 simple steps so that your content ranks well in the search engine
SEO tips: off-page optimization in 2020 – how it works!
Even people who otherwise have little to do with SEO should have heard of the topic of on-site SEO. But what about off-page optimization? Is it just about link building, or is there more to it?Off-page and on-page are two sides of the same SEO medal. Off-page optimization defines all processes and methods that take place away from your website - for example, references from … [Read more...] about SEO tips: off-page optimization in 2020 – how it works!
How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
7 easy steps to create a simple content plan
If you want to start with content marketing, you have the best ideas.You have the best ideas. You think that you can let off steam and get creative.You can see how your content is going viral and loved. You dream of creating the largest content hub in your industry that is respected and even a little idolized.Everything is super. Everything is rosy. So you just get … [Read more...] about 7 easy steps to create a simple content plan
Mobile marketing with augmented reality? Tips, tricks and ideas!
When it comes to the latest trends in online marketing, augmented Reality should not be missing. Since the great success of Pokémon Go in summer 2016, many marketers have the technology on their watchlist. Still, often ideas and concrete use cases were missing to implement their AR projects. With seven use cases for mobile marketing with augmented Reality, I would like to … [Read more...] about Mobile marketing with augmented reality? Tips, tricks and ideas!
Google Optimize – the guide for beginners
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in particular to the steadily increasing importance of online marketing.Performance indicators such as clicks, views … [Read more...] about Google Optimize – the guide for beginners
The fine art of content marketing
In the meantime, everyone should have noticed that content marketing has become extremely important in online marketing! For several years now, the term has been buzzing around the online marketing scene.But why is content marketing so important?With good content, the brand/product brand/product...…Life!... be explained visually!... generate specific … [Read more...] about The fine art of content marketing
Microphone turned off
Facebook boss Mark Zuckerberg defended his power at his group's annual general meeting - once again. How long can this go on?Facebook, as many observers see it, actually suffers from the fact that creator Mark Zuckerberg has too much to say, including his definition of freedom of expression. Yes, that he even acts like a dictator.Nobody can get past Zuckerberg.On … [Read more...] about Microphone turned off
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
The 4 micro-moments of Google search queries. And their impact on SEO
Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO
