Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn't. And as a content creator, you can take advantage of this for your content strategy: put yourself in the reader's hands and give him first-class advice!Think carefully about what he needs from you - and whatnot. In theory, there it … [Read more...] about 11 tips for non-commercial content as a content strategy
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help ... and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that's an absolute no-go - even for online texts. That's why you can find out everything here about target groups, … [Read more...] about How to get the perfect SEO text delivered
The creeping death of the Internet as something special
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse - and with it the thesis of the Internet as something special, at least in its extreme form.The California Native Internet IdeologyThe natural habitat of Native Americans in California's academic elite. The network was therefore not created in a vacuum, … [Read more...] about The creeping death of the Internet as something special
Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only hot air. (Illustration: © studiostoks, depositphotos.com)When hypes fizzle outDo you remember how Google Glass completely changed the world back then? No? That never happened, you say? Instead, … [Read more...] about Hypes and buzzwords
How fake news about the new corona virus spread in social media
With the daily news reports about the spread of the disease and the increasing deaths, users consciously and unconsciously spread false stories and crude theories about the virus. We've put together some of the most shared fake news.In Beijing, a resident wears a protective cape and gas mask against the coronavirus. News of the virus is spreading rapidly.Kevin Frayer … [Read more...] about How fake news about the new corona virus spread in social media
Facebook now shows where it gets information about you
Do you know how many websites share data with Facebook? A new tool highlights the connections between the network and other services.Facebook boss Zuckerberg: The network announces that privacy will be more critical in the new decadeFacebook has now released a new function called "Activities outside of Facebook" in Germany. It gives users of the social network and … [Read more...] about Facebook now shows where it gets information about you
In 10 steps to a successful search query
One question - many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors, market trends and information about target groups can be collected. However, well-placed search queries are essential for such precise evaluations.When you have a question or are looking for something specific, the Internet usually has … [Read more...] about In 10 steps to a successful search query
Google Updates: A History of SEO from 2000-2020
Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history.Google is continuously working on optimizing its search algorithm and has made several updates in recent years. Some are hardly significant and happen almost every day; others have driven site operators to the brink of madness. It is often not … [Read more...] about Google Updates: A History of SEO from 2000-2020
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs - and at the same time, they are challenged to take care of themselves. (Photo: © Wavebreakmedia, depositphotos.com)Digital accessibility is not … [Read more...] about How do I protect myself from digital burnout?
