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5 retail trends to watch in 2021

January 8, 2021 by Amer Bekic

2020 has been an exceptional year. Store closures and health concerns have driven retailers to reinvent themselves and find new, innovative ways to sell. The effects of the pandemic will likely be felt for a good part of the year to come, resulting in an acceleration of the retail trends listed in this article.Without further ado, let's discover the … [Read more...] about 5 retail trends to watch in 2021

How to Create an E-commerce Sales Funnel: A Complete Guide

December 15, 2020 by Amer Bekic

If you're feeling overwhelmed with tweaking your marketing efforts, let me give you the (not-so-secret) formula for eCommerce success:Send the right messages to the right prospects at the right time, and you'll earn more.The essence of successful eCommerce marketing lies in knowing your prospects well.Where are you on the buyer's journey?What are your main … [Read more...] about How to Create an E-commerce Sales Funnel: A Complete Guide

E-commerce UI / UX trends 2021

November 17, 2020 by Amer Bekic

The year is almost over. It's worth looking at the UI / UX trends that await us in e-commerce in 2021. There has been a clear trend for some years now: more and more consumers are doing their shopping online. This development was accelerated even further in 2020, not least due to the corona pandemic. So far, companies that have already had an eye on current trends and … [Read more...] about E-commerce UI / UX trends 2021

Make money with affiliate marketing

October 26, 2020 by Amer Bekic

For private individuals and businesses, it is quite possible to earn good money with affiliate marketing. Whether you want to make a second income or start a new business right away, both are feasible. There is still a lot of potentials, especially in niche products. In this, you will now find out which affiliate networks and programs are best suited for earning … [Read more...] about Make money with affiliate marketing

Amazon recommends buying conspiracy literature so strongly

October 4, 2020 by Amer Bekic

If you seek advice from the world's most potent bookseller, you will quickly find disinformation suggested. Our research shows: Amazon is a slingshot for conspiracy myths - including the corona pandemic.No bookseller in the world is as powerful as Amazon. But when it comes to serious book recommendations, Amazon is anything but top class. The platform praises conspiracy … [Read more...] about Amazon recommends buying conspiracy literature so strongly

11 great examples of gamification from successful companies

September 18, 2020 by Amer Bekic

In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged.At the beginning of the 2000s, a new trend arose in companies to implement playful elements in everyday business and increase the fun factor. The magic word here is … [Read more...] about 11 great examples of gamification from successful companies

Customer retention: 5 tips for better customer loyalty

September 16, 2020 by Amer Bekic

Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new customers.A key indicator of proactively measuring customer loyalty is the so-called … [Read more...] about Customer retention: 5 tips for better customer loyalty

Load peaks in e-commerce: 10 tips for a smooth high season

August 31, 2020 by Amer Bekic

Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year's sales, you're suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or warehouse clutter. Introduction: what are peak loads?A peak load means that significantly more requests or page … [Read more...] about Load peaks in e-commerce: 10 tips for a smooth high season

In-house usability tests: the complete guide

August 24, 2020 by Amer Bekic

I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project - whether it's an app, website or physical product. You just put someone in front of the application, give them a task and watch as they (hopefully) solve it. This article is intended to give you a comprehensive overview of what you have to consider … [Read more...] about In-house usability tests: the complete guide

No new customer is also no solution: Overcome acquisition aversion

August 22, 2020 by Amer Bekic

For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. IntroductionCan waxing be unhealthy? It can work very well. Let's think of a tsunami in which the excessively rising wave has devastating effects. This dramatic picture can be compared with full utilization in the company: Because if the sales … [Read more...] about No new customer is also no solution: Overcome acquisition aversion

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