Regular readers of this blog are probably totally familiar with digital marketing. They might not even have known about the pre-Google era. But there was a time when there was no Analytics, we didn't talk about SEO, there wasn't even Facebook! We want to make a comparison and determine some of the differences between traditional marketing and digital marketing today.The … [Read more...] about 10 Differences Between Traditional Marketing And Digital Marketing
Digital Marketing
12 mistakes to avoid when selling online
Getting sales and conversions through a web/blog is not always easy. Avoiding the typical mistakes of online entrepreneurship will save you headaches and wasted time. Today I'm going to tell you about 12 big mistakes if you want to sell online and give you some tips for getting results NOW.Do you want to increase your digital presence and get more customers? In addition to … [Read more...] about 12 mistakes to avoid when selling online
The Guide to Pinterest Marketing for Businesses and Brands
Hello, today we want to share with you a guide to show you how to market on Pinterest. Discover in 21 steps how to improve your tips and add value to your community on Pinterest. Pinterest is consolidated as one of the social networks of the moment. I'll tell you what works best for us and how you can also put it into practice today with your brand.Below is a guide for … [Read more...] about The Guide to Pinterest Marketing for Businesses and Brands
Create A/B tests with Google Optimize to improve conversion
Google Optimize is a free Google Analytics 360 testing platform, with which you can create experiments and A / B tests, to improve the conversion rate [CRO] of your website.Optimization is directly linked to conversion. Google Optimize is the perfect platform to test different versions of your website elements and designs and, based on the results, design your website to … [Read more...] about Create A/B tests with Google Optimize to improve conversion
14 creative techniques for social media ads
If you are running a campaign or planning to launch one, these ideas will come in handy. The truth is, in advertising, there is nothing written and the ads have to adapt to more visual formats and a more demanding audience. We hope to give you some new ideas and that you can put a lot of them into practice and of course that you can ask us any questions and give us your opinion … [Read more...] about 14 creative techniques for social media ads
Lead generation: 7 methods with high ROI potential
Generating qualified leads or prospects is essential for the growth of your business. Would you like to invest in the right channels for acquiring new leads? This article should give you inspiration for your marketing and sales actions. Attracting leads comes down to developing your notoriety with more or less qualified prospects to bring them into your sales … [Read more...] about Lead generation: 7 methods with high ROI potential
6 Steps to Creating a Webinar
The webinar has become an essential tool for avant-garde communication because we are all fond of visual content. Set the stakes and the objectivesDefine the scenario and structurePromote your webinarPrepare your presentationLive broadcastCommercial exploitationThe webinar allows you to have more direct and dynamic communication that appeals to a larger part of … [Read more...] about 6 Steps to Creating a Webinar
10 online business ideas to seize after the crisis (2021).
With the coronavirus crisis, social distancing, and the recession, many sectors have been heavily impacted, and…. have even started to reduce their payroll… This poses a problem of uncertainty on a global scale. For those who had an idea for an online business, this period becomes a great business opportunity on the internet. The question remains, but what to get into?With … [Read more...] about 10 online business ideas to seize after the crisis (2021).
LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically for business minds to connect and engage.In this guide, we'll explain the pros and cons of LinkedIn … [Read more...] about LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
What is the tree structure of a website?
You've just decided to start your website, it's one of the best decisions you'll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes to creating professional sites. It will therefore be necessary for you to take charge of the creation yourself. But, the mistake would be to … [Read more...] about What is the tree structure of a website?
