There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next advertising campaign.© Plush Design Studio - UnsplashUser-generated content refers to images, videos, reviews etc. that were created by users and not by the brand itself. This content is then often used by the … [Read more...] about How-to: How to use user generated content effectively for your campaign
Blogging
Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Xavier sits in the back seat of a car and speaks to the camera: "The border crossing was surprisingly easy." Plastic bags are stacked behind him in the open trunk of the vehicle; the sun is shining in his face from the side window; distant voices can be heard in Arabic from the car.Xavier is 19 years old and runs a travel blog on YouTube. The scene shows its first few … [Read more...] about Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Content marketing: this is how you get your texts to the point
It can never hurt, but with some texts, it is vital to be able to get to the point. If you lose yourself on the side with ads, product descriptions, etc., you have often actually lost - namely your potential customer. The following four steps should prevent you from doing so.Objective: What do we want to achieve with content marketing?In most cases, the goals are … [Read more...] about Content marketing: this is how you get your texts to the point
Marketing trends 2020: From programmatic advertising to moving images
What is the future of online marketing? Which trends will accompany us in 2020? It is already apparent that it will be some old acquaintances who are now picking up speed.Are there any real trends for online marketing, or is everything going to stay the same? We believe that in the coming year some of the trends that have emerged in recent years will finally change from … [Read more...] about Marketing trends 2020: From programmatic advertising to moving images
I hate this internet!
I hate this Internet »- that's the name of a book by the American writer Jarett Kobek, which was published in 2016. And I have to admit I haven't read it. I no longer have time to read books; after all, I'm wasting my time online.I hate this Internet. I just stole that sentence even though I didn't yet read the book, but that's okay. In the internet age, you can take … [Read more...] about I hate this internet!
On-page SEO: How to write optimally for Google
Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search engine advertising. You invest a lot in the freestyle, but forget about duty.Good positions in search results can already be achieved with proper on-site work - especially in niches. And if it is not enough, you have to spend at least less money … [Read more...] about On-page SEO: How to write optimally for Google
Facebook for Autocrats
Facebook is tough on disinformation, its bosses in Silicon Valley say. Sounds good, but it's not quite right: the social network is still the best tool for political manipulation. We reveal the four most essential tricks for right-wing and would-be autocrats.Online advertising: who is Donald Trump's ads? Public domain-like released by unsplash.com … [Read more...] about Facebook for Autocrats
Content Marketing: what are the keys to a successful content strategy?
The critical success factor is the quality of the content offered.Even if the expression is often used wrongly and through and can seem necessary, for me, this expression has its full meaning: to produce quality content is to offer your target audiences content that corresponds to their centres of 'interest.How to build a good content strategy?The critical success … [Read more...] about Content Marketing: what are the keys to a successful content strategy?
10 lessons I learned after 1 year of blogging
Do you want to become a blogger? I was like you a little over a year ago! In December 2018, I launched this blog on digital marketing.The context was very different from what it is now.I was in charge of the online advertising campaigns (Facebook, Adwords, LinkedIn, etc.) of the startup.Every Monday, I had to do some "reporting" and be proactive … [Read more...] about 10 lessons I learned after 1 year of blogging
Content Marketing: 6 original ways to reuse your content (and gain visibility)
Producing content is an endless task. You know it's essential for your business/person, but you always feel compelled to produce something new. After all, it's social media that wants it. Even if the content is indexable on Google or YouTube, users want to consume new content.On social media, the lifespan of content is so low that you are forced to post new … [Read more...] about Content Marketing: 6 original ways to reuse your content (and gain visibility)
