An alleged corona virus unveiling video is viewed millions of times on YouTube - and then deleted. The case shows how important the fight against the infodemic is. The social media platforms are therefore increasingly using fact checkers.The corona pandemic is accompanied by a worrying "infodemic": fake news and disinformation are booming, conspiracy theories … [Read more...] about Plandemic documentary: conspiracy theorists celebrate their new heroine
UX storytelling: Make the user journey a hero journey
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it.The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
The 4 micro-moments of Google search queries. And their impact on SEO
Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO
15 Questions and Answers on “Online Marketing Strategy”
A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy.What is an online marketing strategy?The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
Record better smartphone videos with few resources
Video is an excellent means of bringing something of a personal touch to communicate with customers and prospects in the current situation.Why video is in demand nowDue to the cancellation of numerous trade fairs and customer events, personal contact is currently no longer available. To maintain customer relationships in the current situation, you have to communicate … [Read more...] about Record better smartphone videos with few resources
Emoji Marketing: Necessary or Overrated?
You are familiar with the little yellow faces and symbols, but have you never heard of Emoji Marketing? Today I will show you numerous best practice examples and tips on how to spice up your social media marketing with emojis and tell stories across languages.Emoji Marketing: Why? Why? Why?Honestly, in our fast-paced world, we can't imagine communication without … [Read more...] about Emoji Marketing: Necessary or Overrated?
Excel: A comprehensive guide (not only) for marketers
Is Excel old fashioned? Not at all. The program is one of the most used planning tools in everyday office life. The fact that a community has built up around Excel shows that the program is still highly relevant - but also that it is not always understandable at first glance. We will show you the basics, tips, and tricks you should know about Excel in the … [Read more...] about Excel: A comprehensive guide (not only) for marketers
How the coronavirus is affecting the digital advertising
A crisis is a moment when the proper drivers and doers differ from the less good ones. We see that these days also in the matter of Corona. And we also see it in the area of digital marketing.At SwaCash, we currently receive inquiries from companies every day who want to start communicating digitally. It should be quick, in extreme cases, within a few days. It shouldn't … [Read more...] about How the coronavirus is affecting the digital advertising
Sales planning: a comprehensive guide
The determination of sales is one of the essential tools for decision-makers in companies. The sales forecast is the dominant size in the budget and ultimately decisive for the question: How many sales must for which cost budget achieved? Only those who know this can plan realistically, set high goals, and successfully manage a company.But making realistic … [Read more...] about Sales planning: a comprehensive guide
