If you want to start with content marketing, you have the best ideas.You have the best ideas. You think that you can let off steam and get creative.You can see how your content is going viral and loved. You dream of creating the largest content hub in your industry that is respected and even a little idolized.Everything is super. Everything is rosy. So you just get … [Read more...] about 7 easy steps to create a simple content plan
The Sales Funnel: Really everything you need to know about it
"Know, like, and trust."This is how John Jantsch describes marketing.So it's always about your potential customers getting to know and like you first. Only then will they build trust.That's why inbound marketing is about your customers finding you.It's a good start, but it's only the first step. But what happens afterward?This is where the … [Read more...] about The Sales Funnel: Really everything you need to know about it
Mobile marketing with augmented reality? Tips, tricks and ideas!
When it comes to the latest trends in online marketing, augmented Reality should not be missing. Since the great success of Pokémon Go in summer 2016, many marketers have the technology on their watchlist. Still, often ideas and concrete use cases were missing to implement their AR projects. With seven use cases for mobile marketing with augmented Reality, I would like to … [Read more...] about Mobile marketing with augmented reality? Tips, tricks and ideas!
Dropshipping can never be worth it!
Dropshipping is not economical and even less ecological.Oh, that was a tough nut, wasn't it? But how do I get it?Dropshipping - what is it?Let's start at the very beginning with the question of what dropshipping is, what's really behind it and why most companies inevitably have to fail because of it.Most retailers already know dropshipping as drop shipping. In … [Read more...] about Dropshipping can never be worth it!
Digital visibility increases success in online marketing
How does digital visibility work in strategic online marketing so that the content of potential customers can be found on the Internet in a visible manner via Google search and at the same time is interesting to read for your persona? Both are important for a successful online marketing strategy.With digital visibility, company goals such as expert positioning, customer … [Read more...] about Digital visibility increases success in online marketing
Conversion rate optimization
The conversion rate is one of the most commonly used terms in online marketing. Many marketing and sales teams can no longer imagine their daily work without the conversion rate. Wherever leads are generated, products are sold, or paid campaigns are carried out, the conversion rate is used. In this article, we take a closer look at what is behind the conversion rate, what you … [Read more...] about Conversion rate optimization
B2B content marketing: not always just blogs – these types of content generate more leads
Content marketing, especially for B2B companies, can help to attract the attention of the target group and to differentiate itself from the competition. In the following blog article, different types of content are presented, which have proven themselves in the business-to-business market and are very well suited for lead generation.Special features of a B2B target … [Read more...] about B2B content marketing: not always just blogs – these types of content generate more leads
Google Optimize – the guide for beginners
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in particular to the steadily increasing importance of online marketing.Performance indicators such as clicks, views … [Read more...] about Google Optimize – the guide for beginners
13 tips for sustainable forum link building
Forum links are the "cheapest" type of link building. You don't have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy. I would like to give you tips for a good plan in this article.Sit down and think about all the topics that fit your website or product.Who is interested in … [Read more...] about 13 tips for sustainable forum link building
The fine art of content marketing
In the meantime, everyone should have noticed that content marketing has become extremely important in online marketing! For several years now, the term has been buzzing around the online marketing scene.But why is content marketing so important?With good content, the brand/product brand/product...…Life!... be explained visually!... generate specific … [Read more...] about The fine art of content marketing
