In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. "Safetyism" is the concept of the fight.The question of what can be said in public at all is not new. In May 1972, the comedian George Carlin caused trouble when he told the audience in Santa Monica, California, what "seven … [Read more...] about In the end, it’s always about power
Social Media
Become an influencer: The ultimate guide for ambitious Instagrammer
Get excellent products for free, be a sought-after guest at events and get sponsored holidays - and only because you have thousands of followers on Instagram? The idea sounds tempting, and its implementation is not so unrealistic. After all, today's opinion leaders were neither discovered by talent scouts nor won at a casting show. They just upload new content to Instagram … [Read more...] about Become an influencer: The ultimate guide for ambitious Instagrammer
You are no longer silent
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue.Too often reports of sexual harassment in the video game industry remain in your own four walls. Discrimination, sexual harassment, physical assault, and even rape: such experiences have so far been concealed mainly in … [Read more...] about You are no longer silent
Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions.Facebook founder Mark Zuckerberg doesn't care about the criticism of his social network. It doesn't matter; he made it clear again last week: More than 900 companies and self-employed people have announced as part of … [Read more...] about Why the advertising boycott Facebook does not change
Who made this hashtag big?
Tens of thousands tweeted during the Black Lives Matter protests on #DCBlackout about a network failure that never happened. A lesson on the power of uncertainty.Marcie Berry sounds alarmed. "Currently NO INFO comes from D.C.," she tweets on June 1 at 3:26 a.m. about the Black Lives Matter protests in front of the White House. "No streams, no posts, pictures or videos. … [Read more...] about Who made this hashtag big?
Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here.IntroductionMessenger WhatsApp or services such as Facebook, Instagram, and Snapchat have fundamentally changed communication: Smaller "communication snacks" are in demand, but with a … [Read more...] about Successful permission marketing using the example of push notifications
Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
Washington and Brussels call for far-reaching regulation for Facebook: Above all, it is the opinion of the world's largest social network that politicians are suspicious of. But with increasing political intervention, the risk increases that Facebook will become an organ controlled by the state and special interests.Don't let the politicians lie - fact-checking is a … [Read more...] about Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
How to write comments that bring visitors (but don’t make you a spammer)
I had to laugh.A few days ago, I saw a funny photo, and I found the statement particularly apt.In the photo, we see two older women chatting on the street:I only dare to go out on the road. It has become too bad on the Internet.Sometimes it is. People scold, swear, troll, and annoy so much on the Internet that the street is already safer than the Facebook … [Read more...] about How to write comments that bring visitors (but don’t make you a spammer)
SEO tips: off-page optimization in 2020 – how it works!
Even people who otherwise have little to do with SEO should have heard of the topic of on-site SEO. But what about off-page optimization? Is it just about link building, or is there more to it?Off-page and on-page are two sides of the same SEO medal. Off-page optimization defines all processes and methods that take place away from your website - for example, references from … [Read more...] about SEO tips: off-page optimization in 2020 – how it works!
How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
