“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads”These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download records and yet, with some exceptions, no one over the age of 30 seems to understand it.With its 4 million active users in … [Read more...] about Integrating TikTok into your social media strategy: good or bad idea?
Social Media
Why are more and more brands turning to Twitch?
Do you know Twitch? Very popular with Millennials, this social media has more than 15 million daily active users (streamers and viewers combined). It is also attracting more and more businesses. Especially since the start of the health crisis! But why are so many brands moving to this platform? Would you also be interested in integrating it into your social media strategy? If … [Read more...] about Why are more and more brands turning to Twitch?
How to increase your social selling index on LinkedIn
LinkedIn has over 30 million registered companies. You have a huge playing field to develop your B2B approach and establish new contacts thanks to this social network. But how do you use LinkedIn to turn your relationships into customers? Use the free tool to measure your SSI LinkedIn. It will provide you with the necessary leads to define a social selling strategy … [Read more...] about How to increase your social selling index on LinkedIn
Snack content: making a difference on social networks
DefinitionSnack content - or micro-content - is a marketing term used to describe short content that goes straight to the point, easy to consume, and often - but not exclusively - is dedicated to social media use and/or use mobile.DefinitionThere are many formats of snack content.Here are 7 of the most commonly used (and which we present in this … [Read more...] about Snack content: making a difference on social networks
Which video format is available on Google video partners
History of the video platform YouTubeYouTube is a video portal that has developed a lot over time and has become a real search engine for videos. The platform was founded in February 2005 by Jawed Karim, Steve Chen, and Chad Hurley. In August 2005, “Me at the Zoo” was the first video release. This is an 18-second clip that shows co-founder Jawed Karim at the San Diego … [Read more...] about Which video format is available on Google video partners
20 Beginner Mistakes To Avoid On Your Website!
Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes.Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some other kind) and that you should avoid on your new website if possible.20 beginner mistakes on new websitesI've … [Read more...] about 20 Beginner Mistakes To Avoid On Your Website!
The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
You have probably heard it countless times in the past few weeks and months:The term "influencer marketing" is currently on everyone's lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the buzzword "content marketing" in previous years.But what exactly is behind influencer marketing, what do real … [Read more...] about The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening?Brand or social media monitoring helps you to become aware of exactly such conversations - so that you can identify the people involved and, if necessary, join the dialogue. Often there is an opportunity here to make a valuable … [Read more...] about The ultimate brand monitoring & social media listening guide
How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies.But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...?Spoiler: Yes, it is.Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content
What we can learn from Spotify and YouTube about Content Experience & Discovery
Surely you know all of your competitors and always have an eye on how they position themselves in "your" target group through content, marketing and design. You do, right?But do you know all the alternatives your target audience has to invest their money, time and attention?This is much more important because consumers no longer compare products and … [Read more...] about What we can learn from Spotify and YouTube about Content Experience & Discovery
