Agencies and consultants increasingly recommend setting up marketing projects on Amazon's Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the success of the brand and company. Whether this is even possible and how exactly to proceed is shown in this article based on … [Read more...] about “Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Marketing
Get started with social media content
What is social media content anyway?Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types - no matter whether photo, text, or video, almost anything can be shared. In the meantime, social media have even developed into a real source of information. The … [Read more...] about Get started with social media content
How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand and easy to use. Thanks to the Business API, a wide range of services and offers can be implemented.Why messengers are so … [Read more...] about How more customer focus can be achieved with WhatsApp
David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world.If you had a big budget, you could buy your prospects' attention. Either you were one of the big ones, or you didn't hear. But this traditional pattern breaks. The Goliaths are losing attention.New technologies have fundamentally changed buying behavior. Marketing then changed, and inbound … [Read more...] about David vs. Goliath: 7 reasons why you should start with inbound marketing now
What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top!Guiding people to your website is an integral part of the inbound marketing process. But it's not all.It would help if you went one step further. It would help if you pulled your visitor closer to your cosmos.Therefore, you should get permission to contact your potential customer.When Inbound Marketing aims to make your … [Read more...] about What is a call-to-action (CTA), why is it so important and how do you create one?
Website construction: The 4-step method for more impact
A website is like a house. Guests enter through an attractive entrance. There are rooms with different functions and suitable facilities. Everything has its place. The great art is to design the architecture of the website so that your guests feel comfortable, always have an overview and can quickly find all the essential information.Website development Step 1: Question … [Read more...] about Website construction: The 4-step method for more impact
Become an influencer: The ultimate guide for ambitious Instagrammer
Get excellent products for free, be a sought-after guest at events and get sponsored holidays - and only because you have thousands of followers on Instagram? The idea sounds tempting, and its implementation is not so unrealistic. After all, today's opinion leaders were neither discovered by talent scouts nor won at a casting show. They just upload new content to Instagram … [Read more...] about Become an influencer: The ultimate guide for ambitious Instagrammer
Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because other unique work aspects are also experiencing an enormous upswing. But what remains of it after the crisis? And what needs to improve on the way to … [Read more...] about Smart Work: The home office is just an intermediate step
Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions.Facebook founder Mark Zuckerberg doesn't care about the criticism of his social network. It doesn't matter; he made it clear again last week: More than 900 companies and self-employed people have announced as part of … [Read more...] about Why the advertising boycott Facebook does not change
Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here.IntroductionMessenger WhatsApp or services such as Facebook, Instagram, and Snapchat have fundamentally changed communication: Smaller "communication snacks" are in demand, but with a … [Read more...] about Successful permission marketing using the example of push notifications
