Nowadays, it is possible that professional careers can be embarked upon in a wide variety. The digital change, in particular, shaped this landscape and will probably not stop in the foreseeable future. Automation processes, special software and other tools not only simplify operational processes - new fields of work or jobs are continually emerging.The way people work can … [Read more...] about Become an entrepreneur: With these tips and information it works
Marketing
Amazon recommends buying conspiracy literature so strongly
If you seek advice from the world's most potent bookseller, you will quickly find disinformation suggested. Our research shows: Amazon is a slingshot for conspiracy myths - including the corona pandemic.No bookseller in the world is as powerful as Amazon. But when it comes to serious book recommendations, Amazon is anything but top class. The platform praises conspiracy … [Read more...] about Amazon recommends buying conspiracy literature so strongly
Email marketing for beginners
What was once the sales letter is now email. Compared to the classic message, however, email marketing offers you far more advantages and freedom of design. You can address your customers and prospects much cheaper and more personalized, the wattage is lower, and the success is measurable. In this article, you will find out what is essential for you to be successful with your … [Read more...] about Email marketing for beginners
A look at social selling: Beware of a dead end
The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is usually found quickly. This is how new sales methods are constantly emerging, with which great promises are linked. The current … [Read more...] about A look at social selling: Beware of a dead end
Behavioural targeting: customized advertising on the Internet
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages.Before web tracking technology made this form of targeting possible, marketers acted more with a watering can than … [Read more...] about Behavioural targeting: customized advertising on the Internet
Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app's status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be missed. We are talking about microinteractions.In web design and web development, these often differentiate between a good and great user … [Read more...] about Microinteractions: 5 tips for a great user experience
11 great examples of gamification from successful companies
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged.At the beginning of the 2000s, a new trend arose in companies to implement playful elements in everyday business and increase the fun factor. The magic word here is … [Read more...] about 11 great examples of gamification from successful companies
Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new customers.A key indicator of proactively measuring customer loyalty is the so-called … [Read more...] about Customer retention: 5 tips for better customer loyalty
Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you've come to the right place: In this post, we'll show you seven unconventional methods to find highly creative startup ideas. Let's go!Startup ideas as the fundamental basis for … [Read more...] about Startup ideas: 7 brilliant methods for generating ideas
Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn't exist because social media is everywhere now. Around half of Austria's 8.8 million inhabitants now use social media. If you haven't jumped on this bandwagon with your company, then now is the time. This article wants to show you how to turn your social media marketing into a competitive … [Read more...] about Social media strategy – in 5 steps to your own concept
