Do you want to become a blogger? I was like you a little over a year ago! In December 2018, I launched this blog on digital marketing.The context was very different from what it is now.I was in charge of the online advertising campaigns (Facebook, Adwords, LinkedIn, etc.) of the startup.Every Monday, I had to do some "reporting" and be proactive … [Read more...] about 10 lessons I learned after 1 year of blogging
Marketing
7 common mistakes on social networks (and how to avoid them)
Social media marketing is fashionable.All companies want to make small or big.That's understandable; the attention is on social networks. All in all, almost 3.5 billion people are present on social networks in 2019.What's even crazier is that today, people are walking down the street looking at their phones.They watch Instagram stories on public transport and … [Read more...] about 7 common mistakes on social networks (and how to avoid them)
10 inspiring examples of Instagram Stories (with tips and tricks to copy)
The Instagram Stories have grown incredibly amazing.In less than two years, they have reached more than 500 million active users per day!And it's not about to stop.Facebook has made it clear during the F8 conference that it is the communication channel of tomorrow.Chris Cox, the person in charge of the produce department at Facebook, explained that … [Read more...] about 10 inspiring examples of Instagram Stories (with tips and tricks to copy)
10 marketing lessons that you can learn from the big brands
Apple.Amazon.Google.What do these brands have in common?They are worth billions.That, you surely know it. I do not teach you anything!More seriously, the common point between these three brands is that they were created in a garage. People tend to forget it. They are from scratch, like you and me.Look at Apple's first … [Read more...] about 10 marketing lessons that you can learn from the big brands
Web writing: Fundamentals and upcoming changes
Web writing is critical, especially for the natural referencing of a website. It is also essential to provide a good user experience. What will change in 2020?The importance of web writing to gain visibility. Raise important points to diversify its content: free paper with snacking content. The optimization of content by semantics and the lexical field, essential to a … [Read more...] about Web writing: Fundamentals and upcoming changes
What is influence marketing and how can you profit from it?
Influence marketing or marketing influence quickly found a place among the levers helping companies gain visibility, notoriety and sales development. How to benefit?Definition of influence marketing or marketing influenceMarketing influence, or marketing impact is the set of techniques that tend to use the force of recommendation or prescription of influencers. So … [Read more...] about What is influence marketing and how can you profit from it?
Participatory marketing and community management for a real commitment
As brands get closer to consumers, participatory marketing and community management can come together to create real engagement.When brands get closer to consumers, participatory marketing associated with community management brings new creativity. For the community manager, it is this rate of engagement of Internet users that is to be sought through the operations … [Read more...] about Participatory marketing and community management for a real commitment
The community manager meets his community
A community manager is not just behind a screen and a keyboard! The community management of ground also offers itself to this role. Let's find out :The community management of land or how to leave his keyboard and his screen to go in search of engagement, content etc I made one of my expertise in arriving in this universe, because associating the field and work on the … [Read more...] about The community manager meets his community
What visibility strategy does the influencer blogger offer to brands?
In terms of influencer marketing, several profiles can be used, including influencer bloggers. In the first place, we have the influencers who use Instagram and further the YouTubers. All of these profiles are perfect prescribers for brands.Instagram, the blog and YouTube are the main channels where influencers work, and each of them does not require … [Read more...] about What visibility strategy does the influencer blogger offer to brands?
Should the community manager create and manage a blog?
Many community managers ask themselves whether it is necessary or not to keep a blog. Let's try to answer it by laying the simplified foundations of a blog in advanceWe will answer the question by drawing several portraits of community managers. The holding of a blog is not always an activity to take, especially as a hobby. Still, more a passion sees an obligation in some … [Read more...] about Should the community manager create and manage a blog?
