The success of a company depends on many factors: A right product or useful service, a perfect online presence, and numerous marketing measures - but none of this is as important as a clear "Unique Selling Proposition (USP)". Companies that stand out from the competition can increase - but the path to unique status is no easy one.Almost every entrepreneur has … [Read more...] about Unique selling point: The ultimate guide on how to find your USP
Digital Marketing
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn't that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So that you don't get into a row, remain strategic and motivated, there is a guide here that … [Read more...] about Step by step to the 1st customer
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article.Everything is told about hashtags - you might think. But there is somehow no unanimous opinion about the meaning of hashtags and their use. There is no other explanation for the attention that … [Read more...] about Hashtags: ten basic tips on how to use them properly
Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only hot air. (Illustration: © studiostoks, depositphotos.com)When hypes fizzle outDo you remember how Google Glass completely changed the world back then? No? That never happened, you say? Instead, … [Read more...] about Hypes and buzzwords
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs - and at the same time, they are challenged to take care of themselves. (Photo: © Wavebreakmedia, depositphotos.com)Digital accessibility is not … [Read more...] about How do I protect myself from digital burnout?
How to protect yourself and others from email madness
What makes email so bad?When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that automated advertising waste could be an issue?The … [Read more...] about How to protect yourself and others from email madness
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators?At least since the more than mere anecdotal banter between the influencer Rezo and the representatives of a … [Read more...] about Campaigns in fleeting times
How-to: How to use user generated content effectively for your campaign
There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next advertising campaign.© Plush Design Studio - UnsplashUser-generated content refers to images, videos, reviews etc. that were created by users and not by the brand itself. This content is then often used by the … [Read more...] about How-to: How to use user generated content effectively for your campaign
