Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing.Good advertising stands out, arouses emotions, sticks in your memory, and, in the best … [Read more...] about Creative advertising ideas: hidden champions for your marketing
Digital Marketing
Digitization in fast motion: In the USA, the pandemic is changing some industries forever
New Hollywood films are launched in the living room instead of in the cinema. Many Americans now visit the doctor via the iPad, and former home office opponents like Facebook are opening up for homework.Netflix's business model, which relies entirely on subscription fees, pays off in the corona crisis.More and more communities in the United States are loosening the … [Read more...] about Digitization in fast motion: In the USA, the pandemic is changing some industries forever
Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage - in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in your advertising.Joy, anger, sadness, surprise, pride - emotions are intense, reliable and hard to hold back. Or have you ever seen … [Read more...] about Emotional marketing for strong brands
Cooperation marketing – opportunities for small businesses
If you want to survive in business competition, you have to look for allies in the long run. You can get this through cooperation marketing, which also offers small and medium-sized companies a lot of opportunities.Having a brilliant business idea and getting it ready for the market is one thing. To win customers for this is quite another. And even if you have … [Read more...] about Cooperation marketing – opportunities for small businesses
UX storytelling: Make the user journey a hero journey
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it.The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
The 4 micro-moments of Google search queries. And their impact on SEO
Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO
15 Questions and Answers on “Online Marketing Strategy”
A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy.What is an online marketing strategy?The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
Record better smartphone videos with few resources
Video is an excellent means of bringing something of a personal touch to communicate with customers and prospects in the current situation.Why video is in demand nowDue to the cancellation of numerous trade fairs and customer events, personal contact is currently no longer available. To maintain customer relationships in the current situation, you have to communicate … [Read more...] about Record better smartphone videos with few resources
Emoji Marketing: Necessary or Overrated?
You are familiar with the little yellow faces and symbols, but have you never heard of Emoji Marketing? Today I will show you numerous best practice examples and tips on how to spice up your social media marketing with emojis and tell stories across languages.Emoji Marketing: Why? Why? Why?Honestly, in our fast-paced world, we can't imagine communication without … [Read more...] about Emoji Marketing: Necessary or Overrated?
