"Know, like, and trust."This is how John Jantsch describes marketing.So it's always about your potential customers getting to know and like you first. Only then will they build trust.That's why inbound marketing is about your customers finding you.It's a good start, but it's only the first step. But what happens afterward?This is where the … [Read more...] about The Sales Funnel: Really everything you need to know about it
Digital Marketing
Mobile marketing with augmented reality? Tips, tricks and ideas!
When it comes to the latest trends in online marketing, augmented Reality should not be missing. Since the great success of Pokémon Go in summer 2016, many marketers have the technology on their watchlist. Still, often ideas and concrete use cases were missing to implement their AR projects. With seven use cases for mobile marketing with augmented Reality, I would like to … [Read more...] about Mobile marketing with augmented reality? Tips, tricks and ideas!
Dropshipping can never be worth it!
Dropshipping is not economical and even less ecological.Oh, that was a tough nut, wasn't it? But how do I get it?Dropshipping - what is it?Let's start at the very beginning with the question of what dropshipping is, what's really behind it and why most companies inevitably have to fail because of it.Most retailers already know dropshipping as drop shipping. In … [Read more...] about Dropshipping can never be worth it!
Digital visibility increases success in online marketing
How does digital visibility work in strategic online marketing so that the content of potential customers can be found on the Internet in a visible manner via Google search and at the same time is interesting to read for your persona? Both are important for a successful online marketing strategy.With digital visibility, company goals such as expert positioning, customer … [Read more...] about Digital visibility increases success in online marketing
Conversion rate optimization
The conversion rate is one of the most commonly used terms in online marketing. Many marketing and sales teams can no longer imagine their daily work without the conversion rate. Wherever leads are generated, products are sold, or paid campaigns are carried out, the conversion rate is used. In this article, we take a closer look at what is behind the conversion rate, what you … [Read more...] about Conversion rate optimization
Project management: a comprehensive guide
Whether you are pursuing agile methods, managing projects more traditionally, or opting for hybrid project management - there are countless approaches to planning and controlling projects. However, each of these projects has one variable in common: the people who work together for one goal. But what is the best way to use their skills productively, creatively, and … [Read more...] about Project management: a comprehensive guide
Net Promoter Score: What is the NPS?
Whether it'sit's a move, a new job or the next vacation - most of us will probably take a similar approach when making such decisions: We search the Internet for information and ask friends and family for recommendations.In a study by Talk Triggers, the ""Chatter Matters: The 2018 Word of Mouth Report "", 83% of respondents said they trusted recommendations from friends and … [Read more...] about Net Promoter Score: What is the NPS?
The Bigger Picture: Content automation with artificial intelligence
Artificial intelligence is on everyone's lips, and the digital transformation is noticeable in every corner of our lives. We encounter and use more and more AI-based applications - often without us being aware of it. There is undreamt-of potential for communication, in particular: machines use natural language processing (NLP) to analyze, generate, and speak our language. So … [Read more...] about The Bigger Picture: Content automation with artificial intelligence
Find employees in social networks: dos and don’ts in social recruiting
The battle for the best talent has already started. For this reason, companies have to adapt to new trends in recruitment continuously. The increasing importance of social media, which extends to almost all areas of our everyday life, is causing a change in the recruiting world.The change in recruitingWhile the recruiting process used to focus more on the company, … [Read more...] about Find employees in social networks: dos and don’ts in social recruiting
Marketing goals for founders and entrepreneurs
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies - but smaller companies are also more successful if they formulate their marketing goals.Marketing goals - that may sound a bit off the mark for some founders and small … [Read more...] about Marketing goals for founders and entrepreneurs
