What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because other unique work aspects are also experiencing an enormous upswing. But what remains of it after the crisis? And what needs to improve on the way to … [Read more...] about Smart Work: The home office is just an intermediate step
Digital Marketing
Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions.Facebook founder Mark Zuckerberg doesn't care about the criticism of his social network. It doesn't matter; he made it clear again last week: More than 900 companies and self-employed people have announced as part of … [Read more...] about Why the advertising boycott Facebook does not change
Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here.IntroductionMessenger WhatsApp or services such as Facebook, Instagram, and Snapchat have fundamentally changed communication: Smaller "communication snacks" are in demand, but with a … [Read more...] about Successful permission marketing using the example of push notifications
In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
London and Paris rely on their approaches to the Corona apps. Now France is struggling with low user numbers, and the British will get their app in the autumn at the earliest, if at all.The joy didn't last long. On June 3, one day after France launched its StopCovid contact tracing app, the State Secretary for Digital, Cédric O, was satisfied. Six hundred thousand people … [Read more...] about In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
7 Linkbuilding Myths Debunked – A Beginner’s Guide to SEO Bridge Building
Anyone interested in search engine optimization (SEO) and wants his side in the search results is very far above, and sooner or later, the topic link building . Link building has almost 8 million effects in Google search. If you don't feel like clicking through the mass of information and looking for an excellent introduction to link building, you've come to the right … [Read more...] about 7 Linkbuilding Myths Debunked – A Beginner’s Guide to SEO Bridge Building
Business storytelling: what you can learn from journalists
Those who use exciting stories are captivating. However, many people make big mistakes in storytelling: they tire instead of enthusiasm. In this text, you will find the essential storytelling rules taught at journalism schools - and you will learn how to apply them to your business. What is storytelling - and why are so many people doing it the wrong way?Maybe you … [Read more...] about Business storytelling: what you can learn from journalists
SEO for Online Shops – The Monster FAQ!
You have an online shop, and you have questions about SEO? Then you are right here! Welcome to the Monster FAQ on SEO for Online Shops.Basic questionsIf you already know your way around, feel free to skip these questions. But I tried to shed some light on aspects that not everyone knows. Maybe there is something for advanced users too!How does search engine … [Read more...] about SEO for Online Shops – The Monster FAQ!
4 simple steps so that your content ranks well in the search engine
Imagine that you have created excellent content.You invested 20 hours, did a lot of research, and packed the findings nicely. It is a little masterpiece. Everything is perfect. Nearly.With all the effort, you forgot one important thing: good old search engine optimization. By now, you should be convinced that SEO plays a vital role in inbound marketing.Every inbound … [Read more...] about 4 simple steps so that your content ranks well in the search engine
SEO tips: off-page optimization in 2020 – how it works!
Even people who otherwise have little to do with SEO should have heard of the topic of on-site SEO. But what about off-page optimization? Is it just about link building, or is there more to it?Off-page and on-page are two sides of the same SEO medal. Off-page optimization defines all processes and methods that take place away from your website - for example, references from … [Read more...] about SEO tips: off-page optimization in 2020 – how it works!
How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
