What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website?Find the answers to these and many other questions here!1.These are the essential SEO KPIsThe visibility indexYou are likely to encounter the Visibility Index sooner rather than later, when you start doing … [Read more...] about Which KPIs are important for your SEO success?
Digital Marketing
Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Henry Ford, the great pioneer of mass production, would have enjoyed the digitization of the economy. One hundred eleven years after Ford put the "Model T" on the assembly line, "Industrialization 4.0" has long had more severe effects than the original from back then. New business models are emerging everywhere, or old ones are completely turned inside out. Above all, … [Read more...] about Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Create your own website: more than just your business card on the Internet
Are you about to found a company, or have you already started your own business? Then one of the most critical points for success is creating a professional website. Because customers are increasingly looking for a product or service on the Internet. Many people get their first impression of your company through your website. But what does a good website have to contain, and … [Read more...] about Create your own website: more than just your business card on the Internet
E-commerce UI / UX trends 2021
The year is almost over. It's worth looking at the UI / UX trends that await us in e-commerce in 2021. There has been a clear trend for some years now: more and more consumers are doing their shopping online. This development was accelerated even further in 2020, not least due to the corona pandemic. So far, companies that have already had an eye on current trends and … [Read more...] about E-commerce UI / UX trends 2021
5 digital marketing strategies: basics and success stories
We all know that the use of digital media is constantly increasing. A 2018 report found that adults spend an average of around 5.9 hours a day using digital media - whether it's computers, smartphones, or other connected devices.In some ways, our addiction is almost frightening. However, for companies, it also represents an opportunity to bring their brand closer to these … [Read more...] about 5 digital marketing strategies: basics and success stories
Computer games: Gaming makes you productive and creative
Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that is entirely right independent Lyon age; Whether for teenagers, professionals or seniors - in healthy doses, it … [Read more...] about Computer games: Gaming makes you productive and creative
The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
You have probably heard it countless times in the past few weeks and months:The term "influencer marketing" is currently on everyone's lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the buzzword "content marketing" in previous years.But what exactly is behind influencer marketing, what do real … [Read more...] about The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
Digital age: changes for work & everyday life
The upheaval is in full swing. The majority of analogue devices and processes have long since lost their importance and have had to give way to newer technologies. But even after this transition period, the potential of digitization is far from being exhausted.The so-called digital age is now having a daily impact on everyday life, the professional world and other areas of … [Read more...] about Digital age: changes for work & everyday life
The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening?Brand or social media monitoring helps you to become aware of exactly such conversations - so that you can identify the people involved and, if necessary, join the dialogue. Often there is an opportunity here to make a valuable … [Read more...] about The ultimate brand monitoring & social media listening guide
What we can learn from Spotify and YouTube about Content Experience & Discovery
Surely you know all of your competitors and always have an eye on how they position themselves in "your" target group through content, marketing and design. You do, right?But do you know all the alternatives your target audience has to invest their money, time and attention?This is much more important because consumers no longer compare products and … [Read more...] about What we can learn from Spotify and YouTube about Content Experience & Discovery
