The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start.There are boring websites like the proverbial sand by the sea. Are you in a competitive niche? Today, it is no longer enough to publish 08/15 content. To achieve excellent rankings, you need … [Read more...] about Creativity and SEO: How to overtake the competition with creativity
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The 7 basic rules of search engine optimization
For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming.With this article, I shed light on the situation and would like to help beginners, thanks to their many years of experience, to benefit from the massive traffic … [Read more...] about The 7 basic rules of search engine optimization
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing.Unfortunately, too many still have a static brochure website that tells a little about the company.Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales.But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search?Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
7 tips for better conversions on LandingPages
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have precisely what he is looking for and convey it in a way that suits your company.Another similarity between landing pages and interviews? Do not directly … [Read more...] about 7 tips for better conversions on LandingPages
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
11 tips for non-commercial content as a content strategy
Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn't. And as a content creator, you can take advantage of this for your content strategy: put yourself in the reader's hands and give him first-class advice!Think carefully about what he needs from you - and whatnot. In theory, there it … [Read more...] about 11 tips for non-commercial content as a content strategy
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help ... and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that's an absolute no-go - even for online texts. That's why you can find out everything here about target groups, … [Read more...] about How to get the perfect SEO text delivered
