Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse - and with it the thesis of the Internet as something special, at least in its extreme form.The California Native Internet IdeologyThe natural habitat of Native Americans in California's academic elite. The network was therefore not created in a vacuum, … [Read more...] about The creeping death of the Internet as something special
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Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only hot air. (Illustration: © studiostoks, depositphotos.com)When hypes fizzle outDo you remember how Google Glass completely changed the world back then? No? That never happened, you say? Instead, … [Read more...] about Hypes and buzzwords
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020.Trend # 1: data, analyzes, KPIsWith the increasing involvement in content marketing, managers have to accept the question of the effectiveness of the measures more and … [Read more...] about 7 content marketing trends for 2020
Google Updates: A History of SEO from 2000-2020
Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history.Google is continuously working on optimizing its search algorithm and has made several updates in recent years. Some are hardly significant and happen almost every day; others have driven site operators to the brink of madness. It is often not … [Read more...] about Google Updates: A History of SEO from 2000-2020
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs - and at the same time, they are challenged to take care of themselves. (Photo: © Wavebreakmedia, depositphotos.com)Digital accessibility is not … [Read more...] about How do I protect myself from digital burnout?
How to protect yourself and others from email madness
What makes email so bad?When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that automated advertising waste could be an issue?The … [Read more...] about How to protect yourself and others from email madness
Online marketing: step by step to strategy
SEO, retargeting, campaign planning, website tracking - if you are dealing with online marketing for the first time, you can quickly lose track of the jungle of possibilities. But everyone who wants to successfully market products or services on the Internet in the long term should consider targeted online marketing planning - the earlier, the smarter.(Photo: © … [Read more...] about Online marketing: step by step to strategy
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators?At least since the more than mere anecdotal banter between the influencer Rezo and the representatives of a … [Read more...] about Campaigns in fleeting times
Why marketing automation needs good content
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential. (Photo: © Zhuzhu, depositphotos.com)Even if it seems to be in trend for some experts to call content marketing an old hat, nothing could be further from the truth. The discipline is experiencing growth, particularly in the B2B area, … [Read more...] about Why marketing automation needs good content
