How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often "growth hacking."What is growth hacking?Growth hacking, also known as growth marketing in German, is an interdisciplinary mix of marketing, data analysis, and development that is designed to help … [Read more...] about Growth hacking: this is how companies achieve their growth goals cost-effectively
“Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Agencies and consultants increasingly recommend setting up marketing projects on Amazon's Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the success of the brand and company. Whether this is even possible and how exactly to proceed is shown in this article based on … [Read more...] about “Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Backlink audit – this is how it works!
How can you create your link portfolio? What do you have to pay particular attention to when evaluating or assessing? And what about the disavow file for Google?If you want to have your backlinks under control, you have to deal with the topic of backlink audits. Purpose of the backlink auditA backlink audit is a larger or smaller matter depending on the number … [Read more...] about Backlink audit – this is how it works!
Get started with social media content
What is social media content anyway?Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types - no matter whether photo, text, or video, almost anything can be shared. In the meantime, social media have even developed into a real source of information. The … [Read more...] about Get started with social media content
Successful With SEO KPIs – What Is Really Important?
There are now many key performance indicators or KPIs for short that are used for a wide variety of areas. For this reason, there are, of course, also for SEO key indicators, which should evaluate the achievement of goals. But which of them are fundamental and relevant? You can find out here.What is SEO, KPIs?KPIs are indicators that are used to determine whether and … [Read more...] about Successful With SEO KPIs – What Is Really Important?
Increase the satisfaction of your website visitors with usability
Usability consists of the English words "to use" and "ability for ability". It thus describes the usability or quality of a website. Usability, therefore, ensures that your website visitors can quickly get to the content of the page they want to see without any problems. So it is about the most intuitive use of your page by the user. The following components are … [Read more...] about Increase the satisfaction of your website visitors with usability
How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand and easy to use. Thanks to the Business API, a wide range of services and offers can be implemented.Why messengers are so … [Read more...] about How more customer focus can be achieved with WhatsApp
In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. "Safetyism" is the concept of the fight.The question of what can be said in public at all is not new. In May 1972, the comedian George Carlin caused trouble when he told the audience in Santa Monica, California, what "seven … [Read more...] about In the end, it’s always about power
David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world.If you had a big budget, you could buy your prospects' attention. Either you were one of the big ones, or you didn't hear. But this traditional pattern breaks. The Goliaths are losing attention.New technologies have fundamentally changed buying behavior. Marketing then changed, and inbound … [Read more...] about David vs. Goliath: 7 reasons why you should start with inbound marketing now
What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top!Guiding people to your website is an integral part of the inbound marketing process. But it's not all.It would help if you went one step further. It would help if you pulled your visitor closer to your cosmos.Therefore, you should get permission to contact your potential customer.When Inbound Marketing aims to make your … [Read more...] about What is a call-to-action (CTA), why is it so important and how do you create one?
