Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history.Google is continuously working on optimizing its search algorithm and has made several updates in recent years. Some are hardly significant and happen almost every day; others have driven site operators to the brink of madness. It is often not … [Read more...] about Google Updates: A History of SEO from 2000-2020
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How to protect yourself and others from email madness
What makes email so bad?When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that automated advertising waste could be an issue?The … [Read more...] about How to protect yourself and others from email madness
Online marketing: step by step to strategy
SEO, retargeting, campaign planning, website tracking - if you are dealing with online marketing for the first time, you can quickly lose track of the jungle of possibilities. But everyone who wants to successfully market products or services on the Internet in the long term should consider targeted online marketing planning - the earlier, the smarter.(Photo: © … [Read more...] about Online marketing: step by step to strategy
Why marketing automation needs good content
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential. (Photo: © Zhuzhu, depositphotos.com)Even if it seems to be in trend for some experts to call content marketing an old hat, nothing could be further from the truth. The discipline is experiencing growth, particularly in the B2B area, … [Read more...] about Why marketing automation needs good content
Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Xavier sits in the back seat of a car and speaks to the camera: "The border crossing was surprisingly easy." Plastic bags are stacked behind him in the open trunk of the vehicle; the sun is shining in his face from the side window; distant voices can be heard in Arabic from the car.Xavier is 19 years old and runs a travel blog on YouTube. The scene shows its first few … [Read more...] about Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
I hate this internet!
I hate this Internet »- that's the name of a book by the American writer Jarett Kobek, which was published in 2016. And I have to admit I haven't read it. I no longer have time to read books; after all, I'm wasting my time online.I hate this Internet. I just stole that sentence even though I didn't yet read the book, but that's okay. In the internet age, you can take … [Read more...] about I hate this internet!
On-page SEO: How to write optimally for Google
Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search engine advertising. You invest a lot in the freestyle, but forget about duty.Good positions in search results can already be achieved with proper on-site work - especially in niches. And if it is not enough, you have to spend at least less money … [Read more...] about On-page SEO: How to write optimally for Google
Content Marketing: what are the keys to a successful content strategy?
The critical success factor is the quality of the content offered.Even if the expression is often used wrongly and through and can seem necessary, for me, this expression has its full meaning: to produce quality content is to offer your target audiences content that corresponds to their centres of 'interest.How to build a good content strategy?The critical success … [Read more...] about Content Marketing: what are the keys to a successful content strategy?
10 lessons I learned after 1 year of blogging
Do you want to become a blogger? I was like you a little over a year ago! In December 2018, I launched this blog on digital marketing.The context was very different from what it is now.I was in charge of the online advertising campaigns (Facebook, Adwords, LinkedIn, etc.) of the startup.Every Monday, I had to do some "reporting" and be proactive … [Read more...] about 10 lessons I learned after 1 year of blogging
7 common mistakes on social networks (and how to avoid them)
Social media marketing is fashionable.All companies want to make small or big.That's understandable; the attention is on social networks. All in all, almost 3.5 billion people are present on social networks in 2019.What's even crazier is that today, people are walking down the street looking at their phones.They watch Instagram stories on public transport and … [Read more...] about 7 common mistakes on social networks (and how to avoid them)
