The basics at a glanceTo understand Google's universe's essential functions at all, there are some basic terms that you should know.Crawler, Spider, Robot, or whatever you want to call itA (web) crawler is practically a synonym for the Spider, robot, bot, etc. It analyzes and indexes data from the Internet. This means that it looks at your website, reads … [Read more...] about Crawlers, algorithms & Co. – that’s behind the Google search
20 Beginner Mistakes To Avoid On Your Website!
Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes.Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some other kind) and that you should avoid on your new website if possible.20 beginner mistakes on new websitesI've … [Read more...] about 20 Beginner Mistakes To Avoid On Your Website!
Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Henry Ford, the great pioneer of mass production, would have enjoyed the digitization of the economy. One hundred eleven years after Ford put the "Model T" on the assembly line, "Industrialization 4.0" has long had more severe effects than the original from back then. New business models are emerging everywhere, or old ones are completely turned inside out. Above all, … [Read more...] about Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Would you like to improve your Google ranking?No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips that will improve your positions on Google.Inventory / as-is analysisYou need to know "where" your website is right now. You have to take … [Read more...] about Improve Google Ranking: With these tips you will be found more easily on Google & Co.
The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening?Brand or social media monitoring helps you to become aware of exactly such conversations - so that you can identify the people involved and, if necessary, join the dialogue. Often there is an opportunity here to make a valuable … [Read more...] about The ultimate brand monitoring & social media listening guide
How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies.But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...?Spoiler: Yes, it is.Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content
Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to look it up. If you are located, you have to attract attention, arouse curiosity and generate trust ... And that … [Read more...] about Why does internet acquisition need a blog?
Digital science marketing
The need for digital science marketing can no longer be debated. Internationally, there is great pressure on research organizations. The competition is getting better, and the research competition is increasing. This becomes particularly clear when there are no research contracts from industry, and the national competition for funding becomes fiercer. All of a sudden, … [Read more...] about Digital science marketing
Image SEO: 11 tips for a good ranking in Google image search
The Google image search has a high traffic potential for many websites - how target-oriented this maybe depends on the respective website offer. Search engine optimization for image rankings is mandatory, especially for websites that can illustrate their products or services particularly well with their image material.Because cleverly executed image SEO increases the number … [Read more...] about Image SEO: 11 tips for a good ranking in Google image search
Analysis of the backlink quality and optimization of the backlink profile
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization.Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer “strong” because it has built up a large number of backlinks. Instead, the quality of the link counts. … [Read more...] about Analysis of the backlink quality and optimization of the backlink profile
