Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand and easy to use. Thanks to the Business API, a wide range of services and offers can be implemented.Why messengers are so … [Read more...] about How more customer focus can be achieved with WhatsApp
E-commerce
What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top!Guiding people to your website is an integral part of the inbound marketing process. But it's not all.It would help if you went one step further. It would help if you pulled your visitor closer to your cosmos.Therefore, you should get permission to contact your potential customer.When Inbound Marketing aims to make your … [Read more...] about What is a call-to-action (CTA), why is it so important and how do you create one?
Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions.Facebook founder Mark Zuckerberg doesn't care about the criticism of his social network. It doesn't matter; he made it clear again last week: More than 900 companies and self-employed people have announced as part of … [Read more...] about Why the advertising boycott Facebook does not change
SEO for Online Shops – The Monster FAQ!
You have an online shop, and you have questions about SEO? Then you are right here! Welcome to the Monster FAQ on SEO for Online Shops.Basic questionsIf you already know your way around, feel free to skip these questions. But I tried to shed some light on aspects that not everyone knows. Maybe there is something for advanced users too!How does search engine … [Read more...] about SEO for Online Shops – The Monster FAQ!
The Sales Funnel: Really everything you need to know about it
"Know, like, and trust."This is how John Jantsch describes marketing.So it's always about your potential customers getting to know and like you first. Only then will they build trust.That's why inbound marketing is about your customers finding you.It's a good start, but it's only the first step. But what happens afterward?This is where the … [Read more...] about The Sales Funnel: Really everything you need to know about it
Dropshipping can never be worth it!
Dropshipping is not economical and even less ecological.Oh, that was a tough nut, wasn't it? But how do I get it?Dropshipping - what is it?Let's start at the very beginning with the question of what dropshipping is, what's really behind it and why most companies inevitably have to fail because of it.Most retailers already know dropshipping as drop shipping. In … [Read more...] about Dropshipping can never be worth it!
Conversion rate optimization
The conversion rate is one of the most commonly used terms in online marketing. Many marketing and sales teams can no longer imagine their daily work without the conversion rate. Wherever leads are generated, products are sold, or paid campaigns are carried out, the conversion rate is used. In this article, we take a closer look at what is behind the conversion rate, what you … [Read more...] about Conversion rate optimization
Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage - in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in your advertising.Joy, anger, sadness, surprise, pride - emotions are intense, reliable and hard to hold back. Or have you ever seen … [Read more...] about Emotional marketing for strong brands
Cooperation marketing – opportunities for small businesses
If you want to survive in business competition, you have to look for allies in the long run. You can get this through cooperation marketing, which also offers small and medium-sized companies a lot of opportunities.Having a brilliant business idea and getting it ready for the market is one thing. To win customers for this is quite another. And even if you have … [Read more...] about Cooperation marketing – opportunities for small businesses
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
