Would you like to improve your Google ranking?No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips that will improve your positions on Google.Inventory / as-is analysisYou need to know "where" your website is right now. You have to take … [Read more...] about Improve Google Ranking: With these tips you will be found more easily on Google & Co.
E-commerce UI / UX trends 2021
The year is almost over. It's worth looking at the UI / UX trends that await us in e-commerce in 2021. There has been a clear trend for some years now: more and more consumers are doing their shopping online. This development was accelerated even further in 2020, not least due to the corona pandemic. So far, companies that have already had an eye on current trends and … [Read more...] about E-commerce UI / UX trends 2021
5 digital marketing strategies: basics and success stories
We all know that the use of digital media is constantly increasing. A 2018 report found that adults spend an average of around 5.9 hours a day using digital media - whether it's computers, smartphones, or other connected devices.In some ways, our addiction is almost frightening. However, for companies, it also represents an opportunity to bring their brand closer to these … [Read more...] about 5 digital marketing strategies: basics and success stories
Computer games: Gaming makes you productive and creative
Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that is entirely right independent Lyon age; Whether for teenagers, professionals or seniors - in healthy doses, it … [Read more...] about Computer games: Gaming makes you productive and creative
The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
You have probably heard it countless times in the past few weeks and months:The term "influencer marketing" is currently on everyone's lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the buzzword "content marketing" in previous years.But what exactly is behind influencer marketing, what do real … [Read more...] about The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
Digital age: changes for work & everyday life
The upheaval is in full swing. The majority of analogue devices and processes have long since lost their importance and have had to give way to newer technologies. But even after this transition period, the potential of digitization is far from being exhausted.The so-called digital age is now having a daily impact on everyday life, the professional world and other areas of … [Read more...] about Digital age: changes for work & everyday life
The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening?Brand or social media monitoring helps you to become aware of exactly such conversations - so that you can identify the people involved and, if necessary, join the dialogue. Often there is an opportunity here to make a valuable … [Read more...] about The ultimate brand monitoring & social media listening guide
How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies.But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...?Spoiler: Yes, it is.Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content
What we can learn from Spotify and YouTube about Content Experience & Discovery
Surely you know all of your competitors and always have an eye on how they position themselves in "your" target group through content, marketing and design. You do, right?But do you know all the alternatives your target audience has to invest their money, time and attention?This is much more important because consumers no longer compare products and … [Read more...] about What we can learn from Spotify and YouTube about Content Experience & Discovery
B2B online marketing strategy: this is how digital growth succeeds
Are you in the marketing for industrial companies or in the business customer segment active? Are you looking for a practical orientation template to your B2B online marketing strategy to expand? Perfect, then you are right here!First, understand the changed buying behaviour in B2B marketing.B2B marketing is experiencing a rapid transformation: In addition to … [Read more...] about B2B online marketing strategy: this is how digital growth succeeds
