Your product is just as dull as the strategy

"It works great in the B2C, but how is that supposed to work in B2B? "These and similar questions are among the most popular in marketing - and the answer is obvious: it's the wrong question !1. Think: H2H instead of B2BWhat looks like a typographical error at first is not at all wrong: for a perceived eternity, the mistaken belief in B2B companies … [Read more...] about Fit for 2020? How to perfect your B2B social media marketing