The Rise of Microbrands

Young, agile microbrands hunt down the long-established brands of customers. In a few years, they could have already taken up a quarter of the market. What that means for the commerce and ecosystem of service providers, software manufacturers, and agencies.The queue in front of the pop-up store is long, dozens of teenagers are lining up in front of the Gustavhalle in … [Read more...] about The Rise of Microbrands