Initially absent from Google Ads (formerly Adwords), the concept of target audience reaches the advertising network in 2010. The arrival of Facebook in the advertising market in 2007 with the promise of being able to target individuals via their profiles pushed Google to follow suit. So far, Adwords has been offering its advertisers to target … [Read more...] about Google Ads: Build Audience Strategies to Improve Your Targeting and Performance
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Comparative CMS: Joomla vs WordPress, which one to choose?
In the world of CMS, the choice can sometimes be challenging. Their performances, although they may differ, remain broadly in line with the expectations of most projects. Let’s put CMS in parallel :WordPress and Joomla were born in the early 2000s, from the free world, with open source code , they both benefit from the work of … [Read more...] about Comparative CMS: Joomla vs WordPress, which one to choose?
