For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming. With this article, I shed light on the situation and would like to help beginners, thanks to their many years of experience, to benefit from the massive traffic … [Read more...] about The 7 basic rules of search engine optimization
seo strategy for beginners
This article opens questions about digital trends such as voice search or chatbots, which will continue to affect SEO and corporate SEO strategies in the future. It is divided into three parts (user experience, onsite and offsite), which highlight each important component of SEO: UX (or user experience) and the importance of emotions: from RankBrain to web … [Read more...] about What are the essential elements to create an SEO strategy?