The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics