The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics
Google Analytics
How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
In "Content Marketing", there is "Marketing". And who says "Marketing," says "Data".Producing content for the sake of producing content (or just listening to your current inspiration) is not content marketing. It's a hobby.You probably already have Google Analytics or an equivalent tracking solution on the platform that hosts your content.This type of tool can … [Read more...] about How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
