Agencies and consultants increasingly recommend setting up marketing projects on Amazon's Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the success of the brand and company. Whether this is even possible and how exactly to proceed is shown in this article based on … [Read more...] about “Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Content Marketing
Successful With SEO KPIs – What Is Really Important?
There are now many key performance indicators or KPIs for short that are used for a wide variety of areas. For this reason, there are, of course, also for SEO key indicators, which should evaluate the achievement of goals. But which of them are fundamental and relevant? You can find out here.What is SEO, KPIs?KPIs are indicators that are used to determine whether and … [Read more...] about Successful With SEO KPIs – What Is Really Important?
Increase the satisfaction of your website visitors with usability
Usability consists of the English words "to use" and "ability for ability". It thus describes the usability or quality of a website. Usability, therefore, ensures that your website visitors can quickly get to the content of the page they want to see without any problems. So it is about the most intuitive use of your page by the user. The following components are … [Read more...] about Increase the satisfaction of your website visitors with usability
David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world.If you had a big budget, you could buy your prospects' attention. Either you were one of the big ones, or you didn't hear. But this traditional pattern breaks. The Goliaths are losing attention.New technologies have fundamentally changed buying behavior. Marketing then changed, and inbound … [Read more...] about David vs. Goliath: 7 reasons why you should start with inbound marketing now
What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top!Guiding people to your website is an integral part of the inbound marketing process. But it's not all.It would help if you went one step further. It would help if you pulled your visitor closer to your cosmos.Therefore, you should get permission to contact your potential customer.When Inbound Marketing aims to make your … [Read more...] about What is a call-to-action (CTA), why is it so important and how do you create one?
SEO text: our approach to more visibility, traffic and success in 9 steps
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself.Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO texts written? I will give you an overview of what is essential, a definition and detailed step-by-step instructions for creating SEO … [Read more...] about SEO text: our approach to more visibility, traffic and success in 9 steps
13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that's okay too - because perfection is not a matter of course, but can be learned. The first step in this direction is to avoid mistakes that are typical when creating content. I explain 13 of these mistakes in the following article and give you the right solutions to learn … [Read more...] about 13 mistakes that ruin your content
Business storytelling: what you can learn from journalists
Those who use exciting stories are captivating. However, many people make big mistakes in storytelling: they tire instead of enthusiasm. In this text, you will find the essential storytelling rules taught at journalism schools - and you will learn how to apply them to your business. What is storytelling - and why are so many people doing it the wrong way?Maybe you … [Read more...] about Business storytelling: what you can learn from journalists
Search terms Google – How to generate traffic with the right keywords
"If you search, you will find" - this saying applies not only to everything in life but of course also to the Internet. This lesson is particularly important when it comes to your website. Because your potential customers should find you or your company, whom they carry out a search query that deals with your core business. The noise is loud on the Internet - you will encounter … [Read more...] about Search terms Google – How to generate traffic with the right keywords
How to write comments that bring visitors (but don’t make you a spammer)
I had to laugh.A few days ago, I saw a funny photo, and I found the statement particularly apt.In the photo, we see two older women chatting on the street:I only dare to go out on the road. It has become too bad on the Internet.Sometimes it is. People scold, swear, troll, and annoy so much on the Internet that the street is already safer than the Facebook … [Read more...] about How to write comments that bring visitors (but don’t make you a spammer)
