Yoast SEO – advantages and disadvantages for your optimization

Do you want to learn more about the WordPress SEO plugin from Yoast? Then just read this post by giving you the most important one.

What is Yoast’s WordPress SEO plugin, and what does it offer?

As the operator of a website, you want your page to be found by search engines. Rank in Google and Bing search results is one of the purest forms of internet marketing. The so-called search engine optimization mainly consists of two large fields: on-page and off-page. Off-page are, for example, other websites that link to your page and thus “recommend” you. On page is all you can do on your page to appear for a keyword in the index. An SEO plugin helps with these SEO measures.

You have to consider a few things when writing your posts, and every article has the chance to rank well with search engines for the right focus keyword. It also gets more clicks. More clicks on your entry on Google means more readers on the website. This, in turn, brings you more conversion. Depending on the intent, more transformation can mean higher advertising revenue through more reach or more sales. What exactly do you have to consider when optimizing your website for a search engine? The Yoast SEO plugin for WordPress will help you with this.

The plugin shows you additional fields such as meta description, meta title, page title and focuses keyword under each article. These are necessary so that Google and other search engines can understand what your page is about. This information is also used for your entry in the index. You can also get more conversion if you are already ranked, but your meta description or the page title in the search results is not appealing enough.

Installation

In the WordPress dashboard, go to Plugins and enter Yoast SEO in the search bar. With one click, you download the plugin and install it on your WordPress. After installation, the configuration wizard will guide you through the necessary settings and functions in ten simple steps, if you want. If you have previously installed other SEO tools such as wp SEO or All-in-One SEO, you can import the settings into the installation of Yoast SEO and do not have to create everything again. To do this, go to Import and Export and “Import from other SEO plugins” in the Tools tab. Put a tick, click import, and the settings will be transferred.

As the operator of a website, you should be registered in the Google Search Console, formerly Webmaster Tools. If Google detects problems with your page, you will be informed. You can connect the Search Console to your WordPress. Statistics, i.e. essential data for your SEO measures and tips for better conversion, are displayed directly on the dashboard. The SEO plugin can also help you with the traffic light.

If you already have a relatively large page and are installing the plugin for the first time, you can see in a clear dashboard which posts need optimization. With a simple traffic light system, each of your pages is marked in green, yellow or red. With each field that you have optimized, more traffic lights jump to green. Of course, no one wants to edit over 100 pages individually and optimize them for a focus keyword. Therefore, the Yoast SEO plugin offers so-called templates. Just create a rule like A field “title” should always be composed of “Category: Page title” or the meta description should always be the first 120 characters of the post. And you’ve already optimized hundreds of pages in five minutes. But that is only the beginning.

All functions of Yoast SEO at a glance

Both versions of the Yoast SEO Plugin (Premium and Free) have the following functions in addition to the necessary additional fields required for SEO in WordPress:

Keyword check

The SEO plugin automatically calculates how often your focus keyword appears in the text and uses the traffic light to show you whether it is too little or too often. It also checks whether the keyword is in the right places. This is possible, for example, in the page title and the first paragraph of the text. Of course, your keyword should also be found in the “Meta description” field and the URL to achieve a good entry in the index. This is a good start for your  SEO measures.

Legibility

The Flesh Reading Ease Score is determined automatically. This tells you how simple or complicated your text is written. The calculation is based on a simple formula. A score of 60-70 is easy to read for an eighth-grader; a score between 0 and 30 is only understandable for university graduates. An important factor here is short sentences and the use of binders such as before, after, nonetheless. The Flesch Index is probably the best-known indicator of excellent legibility of texts. However, there are other indices for readability, such as the Viennese exact formula and the Gunning Fox Index.

Breadcrumbs

Something that you write either fits into different categories or you change the article types when writing and the breadcrumbs get mixed up. With the plugin you can easily define the first category and determine the subsequent taxonomy without having to work long in the backend. If you have not yet created breadcrumbs on your page, you should consider such measures in SEO think. They are accommodating for good online marketing of your website. Google partially takes over the breadcrumbs in the entry. So instead of the URL http://www.meinehomepage.com/neuerartikel under the blue heading in the snippet in small letters is http://www.meinehomepage.com> Category> Subcategory> Third level. This way, the search engine knows better whether your page matches a keyword. The searcher also knows quickly and clearly that he wants to read your page.

Duplicate content

Avoid duplicate content! The Yoast SEO plugin helps you via canonical to mark the original content. For example, if your page can be reached at the URL www.deinehomepage.com and yourhompage.com, these are two different URLs with the same material. To avoid that a search engine classifies this as duplicate content, you simply set a so-called canonical link. There are also so-called scraper websites on the web. These search the internet for exciting content and automatically copy it to a collection page that should rank for a specific keyword. If you have an RSS feed, this SEO plugin adds it to the link building feed with a canonical link each time. So everyone who takes your content automatically links back to your page and is not classified as a duplicate content.

Technical SEO

You have no idea what robots.txt, .htaccess files, clean permalink URL and sitemaps are or how you access the backend of your site? You don’t have to know that either. The Yoast SEO Plugin is easy to install and automatically configures a few essential technical SEO aids in the backend. This will make your page more visible. The clear dashboard is helpful to make things in the backend easy to understand. If you are already familiar with .htaccess, Permalink and robots.txt, you can easily optimize them using the SEO plugin. Also, you do not need an additional plugin to create an XML sitemap.

Noindex and Nofollow

Most of the time, you want your posts to have a Google entry, but not the many archive pages on the keyword. Then you should set the Permalink to noindex here. Or you have an article that is only available for advertising purposes, and you want the Permalink in the text to be set to nofollow in order not to spread the link juice unnecessarily. This is also easier to change with Yoast SEO than in the standard WordPress dashboard or backend.

Images SEO

An often neglected field of search engine optimization is SEO. First of all, of course, you have to consider whether you want your images to appear in Google Images Search. If this is the case, then Google must know what can be seen in the pictures. You can tell the search engine this with an image title on the one hand and with the alt attribute on the other. The alt attribute is the meta description for images. If you prefer to write “What a beautiful forest” as a caption for a picture of a squirrel that eats a nut, then you should write in the alt attribute what can be seen: “Squirrel eats nut”. If someone searches for squirrels in the image search, they will find your image as an entry for this keyword.

Linking

The Google algorithm was initially based on not merely listing all the search results that match a keyword. Above all, it was essential to enter the pages particularly high in the index, which have many links from other pages. This type of recommendation mechanism made Google better than other search engines. Therefore, it is part of proper search engine optimization. It is a kind of code of honour for online marketing. So if you find something useful on the net, don’t just write about it, but link it. Make sure to link a page with Permalink. This is a page where the link does not change. If you search for a product in the search engine, the link to the search will no longer be active approx. 20 minutes later.

Timeliness

Have you ever heard of a panda or penguin? In the online marketing world, these are not just animals, but above all significant changes in the Google algorithm, which often lead to a sudden sharp drop in visibility in the index. This can also affect pages that are well optimized. Google even makes small changes, about 500 to 600 times a year. The Yoast SEO plugin is updated every two weeks. So if Google spontaneously changes something in the algorithm, your page is quickly up to date.

Preview

What does your entry look like in the search results? And what if a potential customer or reader is looking for you from a cell phone? Sometimes this is good to know before the text goes online. Therefore, the Yoast SEO Plugin shows your Google Snippet directly under each article. You can see a section of the search results or what they will look like. Google also uses so-called “rich snippets”. This means that your Google “snippet” is enriched with other functions, depending on the article type and keyword. Rich snippets are, for example, the sightseeing carousel, if you are looking for a place, or the box on the right, adding pictures, names, excerpts from Wikipedia,

Even if the standard Google entry begins with breadcrumbs or with stars because it is marked as a rating, this is already considered a “Rich Snippet”.

The advantages of Yoast Premium compared to the free version.

One of the main arguments for the premium version is, of course, support. If you like to leaf through FAQs and Yoast’s knowledge base, you will have no problems finding help. However, the premium version offers round-the-clock support by email for one year.

Also, the premium version not only has a preview of what the snippet shown in the index will look like later. It also shows a preview for Facebook and Twitter. This is how you will find out what your page looks like when someone shares it on Facebook or Twitter. The plugin shows you which text and which thumbnails are used for posts so that you can make changes before you press the “Publish” button. If you don’t want to think about it for every article, you can simply set a template for the social media metadata in this SEO plugin so that it is always the right title and the right picture in the correct format.

When it comes to internal linking, the premium variant automatically makes suggestions as to which of your pages you can link to in the new article. And while you are writing. No (internal or external) linking would be a waste of a good text or a well-running material. You cannot always keep all the pages and article types of your homepage in mind. However, the plugin can check all of your pages and make suggestions that would be suitable for internal linking. The internal link is an integral part of on-page optimization.

Content Insight

Automatic content insight is particularly useful. The five keywords that appear most frequently in the post are displayed. So you can quickly compare whether they correspond to the desired keyword for which the article should rank or whether another focus keyword has crept in. This is particularly helpful if you like to deviate from the topic in the page title when writing. BTW: If you want to optimize a text for more than one focus keyword, you can create several keywords with Premium, on which your text should be optimized.

A redirect manager is also included as a feature in Yoast SEO Premium. Redirect plugins are available in the plugin store for free and like sand at sea. However, sometimes it is better if everything comes from a single source, and you have no additional installation. The more plugins installed in WordPress, the higher the chance of performance or compatibility problems, especially with updates. The practical thing about the Redirect Manager in the Yoast SEO Plugin is that it asks you every time you delete a page, and the Permalink threatens to go nowhere to redirect the URL in the backend. So no user ends up in 404 nirvana, and the dashboard is clear.

Internet marketing digression

A little internet marketing digression on redirects: For example, if you want to switch from the URL with http://www.meinehomepage.com/456132 to a speaking URL like http://www.meinehomepage.com/here standing essential things, you should redirect the old page to the new URL. If you wrote an article about new buildings ten years ago under the URL http://www.meinehompage.com/neubauten2008 and you want to write an updated version under the permalink http://www.meinehomepage.com/neubauten2018 and delete the old material, you should, of course, remove it Link new ones, and no user will land on a 404 error page. Also, all the old links then link to your pages and they have a good start in the search results. Make sure the title and URL are similar on both.

The SEO plugin also offers a CSV export in the premium version. Of course, you can manually create an online marketing table in which all pages are listed with their focus keyword or simply use the WordPress dashboard so that you do not appear in the search results with multiple pages on the same keyword. But that’s Sisyphean work. With the installation of the premium version, you can easily export and download this table, including SEO scores into a CSV file. This feature saves time.

Finally, unlike the free version, this premium version is, of course, ad-free for all types of items. For this, you pay 79 euros net for one year, including support and updates.

Disadvantages of the Yoast SEO WordPress plugin

In contrast to the free version, the premium version naturally costs money. But you get an excellent package of features. But whoever searches, finds. So you can also name a few disadvantages with this SEO plugin, but they tend to border on “complaining at a high level”.

Some functions of the premium variant should be used with caution. If you are not familiar with SEO measures and simply accept all suggestions for internal linking, readers will quickly end up in a click circle. Also, it is not pleasant, and the readability on page disturbs if five words are underlined in each sentence.

Optimizing a text for several keywords is feasible without prior knowledge, but not always useful. For example, to optimize it, you need to know that the keywords are very similar and should cover the same search intent.

Google can now see very well that online marketing, online marketing and online marketing are the same keywords. The Yoast SEO plugin cannot. It only finds exact matches in the traffic light rating with meta description and title in the snippet.

In particular, the semantic feature with Flesh Reading Ease Score for readability does not always work correctly in languages ​​other than English. The feature content analysis in the premium version is also not available in all words. Previous languages ​​for which it is optimized are: English, German, Dutch, Spanish, French, Italian, Portuguese and Russian.

Snippet

Sometimes Google automatically picked parts of the page for the title or description in the snippet because no metadata was stored. For example, if you change the “Meta description” field, the piece in the index is still the old one and different from the preview. It happens that the snippet displayed under your article does not match Google. That may be surprising, but it doesn’t matter. Your SEO measures will still appear in the search results over time. The social snippets sometimes look a little different than in the preview. For example, less text is used for the title or Facebook / Twitter posts show more of the URL.

The Yoast plugin itself is not actively looking for duplicate content. For example, the SEO tools sideliner or FeedWordPress SEO Fix are much more suitable.

The underlying parameters of the plugin are, of course, standardized and therefore do not cover all article types. This means that if you write a glossary with many short texts, the tool will recognize it as not optimized and make suggestions for improvement. Among other things, that it should be more than 300 words. You want to keep this page as short as possible.

We, therefore, recommend the Yoast SEO plugin

Even the free version offers extensive functions to optimize your page fundamentally. The Yoast SEO Plugin is simple to use and easy to understand. It covers the essential SEO requirement that your website needs to be found by a search engine. You suddenly know what a page title is and what your preview looks like. The plugin is easy to install, and on-page optimization is covered with a solution. It also prevents one of the most significant risks of good content: duplicate content.

It is also the best known among SEO tools. It has over 40 million downloads, is stable, and helpful. The installation is also not only available for WordPress but also Magento 2, TYPO3 and Drupal. However, WordPress remains the market leader among the CMS, with a 60 per cent market share.

A unique gimmick of the Yoast SEO plugin is the traffic light. The evaluation for good, medium or bad for the individual SEO parameters is carried out using a small circle that lights up green, yellow or red – similar to a traffic light. This is not only pretty and easy to understand but can be a real motivating factor. If you edit the metadata for the preview of a snippet and slowly see how the traffic light changes from red to yellow to green, this immediately stimulates the internal reward system.

Conclusion

All in all, Yoast SEO is an excellent tool for starting online marketing and very helpful for on-page optimization. The premium version is especially recommended if you rely heavily on social media marketing in your internet marketing mix. Or if you just want personal support. If you have fundamentally exhausted all SEO measures with the tool, optimized every field and your page still does not rank as you wish, then you should consider the human factor. Let an SEO expert look over your site. Because a page with infographic often lists better or has a better conversion because you use more than one content type on one page. The Yoast SEO Plugin does not tell you that yet.

Content marketing for “boring” industries: 10 tips to make content more interesting

Does the thought gnaw at you from time to time that your texts may not be read at all? We don’t want to scare you, but you might not be so wrong.

In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let’s say you could have done it earlier.

A website should provide content that attracts the right visitors, who are then converted to leads and, ultimately, customers – read our introduction to the topic now.

Of course, many authors are now asking themselves: Why do my readers only read just over half of an article that they clicked on themselves? Could it be because of a shorter attention span? Well, the guilt is probably not to be found among the readers alone. As authors, we have to bear some or all of the blame ourselves if our texts are uninteresting or merely dull.

Content marketing tips for “boring” industries 

For some of us, the interesting topics are simply not put in the cradle of authors. Those who write for the “attractive” industries (tourism, culture, etc.) have it a lot easier – something exciting is always at hand. But what about the rest of us that we write for… um… boring industries?

1) What is useful is not dull (even though it may seem so objectively)

Help your readers with a problem. Although this advice is now more like a hackneyed phrase than well-meaning advice, indeed, “boring” content is not dull if someone recognizes it as the solution to their problem. Anyone who writes informative texts thus addresses readers whose questions they answer – regardless of the choice of words.

Just think of some of the common questions that readers are looking for online: What should I do if my toilet is clogged? How do I find a better electricity tariff? How can I take out a mortgage on my house? How do you change a tire? For the right reader, these topics are exciting – or at least not boring. If you are unsure whether you can write a readable text, focus instead on making it as informative as possible.

2) Avoid jargon and use spoken language as a guide

You prove your expertise by giving sensible advice – not by using an expression as if you had swallowed a technical dictionary. Write the way you speak. Eliminate unnecessary industry jargon. Let’s take a look at how not to do it:

Look for a provider that offers scalable marketing software solutions that adapt to the diverse, ever-evolving needs of companies – from SMB to enterprise – across industries.

And the whole thing in an understandable way:

Find a marketing software provider that offers solutions for businesses of all sizes and industries of all types.

Both sentences say more or less the same thing, but in different ways. The second example is much easier to read, right? Why should we put stones in the way of the readers?

3) Approach your audience

On the one hand, as an author you want to give your reader helpful tips, but on the other hand you don’t want to overload him with industry jargon. Somewhere in between is the transmission of specific information. Before you start writing, think about scenarios, viewpoints, and experiences your readers can use. This works best if you have created buyer personas beforehand – as this way you have already identified the needs of your readership.

What is the difference between a generic and a specific post? Everything starts with the headline. Let’s take this post as an example. We could have called it “Best Practices for Blog Posts” or “How to Write First-Class Blog Posts”. But that would have been so general and unspecific that everyone would have felt addressed – and ultimately nobody.

Instead, we opted for a headline that was inspired by leads and customers, who repeatedly emphasize how boring their industry is. Instead of giving a general explanation of what constitutes a good blog post, we wanted to address a recurring problem that causes stomach pain to our readers.

Yes, part of our readership may not feel addressed by this post – all those who sell puppies or promote top models – as they have no problem writing interesting posts. However, by addressing such a common problem that is very relevant to many readers, it is highly likely that this post will be read as well.

4) Show humor

A pinch of humor and cheekiness gives your text – and your boring subject – a certain lightness. Bonus: This makes writing a lot more fun. You shouldn’t be afraid to make a joke, use colloquial expressions, or make silly pop culture references. If the whole thing looks natural and does not distract from the content, a carefree tone can captivate the reader’s attention longer. However, be careful not to overdo it here.

5) Use analogies to clearly explain complex concepts

If you work in an industry that many would describe as “boring,” this adjective may represent “confusing.” The best example of this comes from physics: there are probably a lot of people who look at space mysteries to admire Morgan Freeman while he is discussing the dark matter. But would you read an article on the same topic? Maybe not … unless the author has a knack for explaining complex concepts in simple language.

If you work with a similarly complex subject and mainly address a lay audience, try explaining new concepts using analogies.

An example: Many companies are still not quite sure how inbound marketing works. So we came up with some analogies that put the whole thing in an understandable context. One of my favorites is: “Blogging is like jogging: You have to stay on the ball regularly and in the long term to see results.”

6) The wort is in a nutshell

If your text is not interesting, few readers will take the time to read it. It is, therefore, worth investing in an editor who can make 20 words out of 100 without your text losing its meaning. The less time it takes your readers to work through a paragraph, the more likely you will finish reading your text.

This applies all the more to the readership on mobile devices. Consumers use mobile devices, 60% of the time to go onlineTexts that are difficult to read are, of course, read even less frequently in this medium. The optimization of the mobile reading experience is not only about responsive design, but also about a faster reading experience and minimal scrolling.

7) Give your readers a break

Often readers are not bored, but simply overwhelmed by an abundance of information. That is why your text must look as if it is easy to read, even if it contains a carefully written and fascinating content.

Break your text into smaller paragraphs so your readers can be sure they can handle it. You should remember this point particularly well if your contribution is unnecessarily protracted even after extensive cuts.

For example, in this post, we used bold headings. These enable the reader to recognize the paragraphs relevant to them as they skim over the text. Alternatively, you can also use bullets, numbered lists, images, and other formatting tools. This is how you make content clearer and less overwhelming for readers.

Ideally, you wouldn’t need any of these formats, because you would write a fascinating, perfectly coordinated text that is easy for the reader to understand. However, we know that the world outside is not always going smoothly. So you can confidently fall back on formatting.

8) Tell your stories using visual or other media

Many authors do not rely solely on words but use visual aids to tell their stories. For example, we have already put together a complete library of blog posts and e-books on closed-loop marketing.

Sounds incredibly exciting, doesn’t it?

But sometimes a picture says more than a thousand words. That is why we created this visual aid.

9) Interview interesting people

Speaking of the podcast …

Who voluntarily listens to an endless stream of dry facts? Not many. That is why news channels have been using interviews for a long time to keep their audience under their spell. With an authority figure in a field or a celebrity who speaks on a particular topic, you secure attention that you would not otherwise get.

Every now and then we turn to industry experts in our blog posts and weekly podcasts. Not only because our audience likes to hear from others, but also because these experts have knowledge that we don’t have.

Is there a star in your industry that your audience should definitely hear about? Bring him or her on board to give your content that specific something.

Bonus tip: It is quite possible that some of your readers are industry experts who would like to help you with quotes or interviews. They enrich your content with their opinion. In return, you can express your thanks to them in the community. (A little praise is good for the soul.) This is best done on social networks, where you can ask users for answers to questions that you would like to mention in your content. After that, all you have to do is publish your content and let everyone know when their posts will appear.

10) Shock your audience

There is one topic that is only moderately interesting (unless you are a marketing geek, then it is probably more of a pleasure): Lead generation via social media. But do you know what’s much, much more interesting? The fact that LinkedIn is 277% more effective in generating leads than any other social network .

When you discover an exciting aspect of a moderately interesting topic that you can build your content on, you can be almost sure of your audience’s attention.

However, you don’t have to rely on data alone to surprise your audience. If you have the courage to do so, you can even become a bit controversial. We do this ourselves every now and then. For example, in the form of a contribution in which we encourage the US postal service to stop sending direct mail.  We got all kinds of reader reactions on the subject. Not everyone agreed with the author’s opinion, but that’s okay. At least these readers showed interest in industry news. That’s what our content is about.

SEO for bloggers – so your blog gets more traffic and better rankings

Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.

What is a blogger? – Definition, facts & figures

Before we start, we first have to define what a blogger is to set out a framework in which our optimization measures will take effect in the best possible way. The following tips can also work for online shops, local businesses, and more, but below are all tips for successful blog optimization:

What is a blogger anyway?

By definition, a blogger is a publisher or author of articles that appear on the web, whether on one website or platforms like Tumblr or Youtube. Bloggers can also be referred to as web authors. Here are a few examples of “thematic bloggers”:

  • Fashion blogger
  • DYI blogger
  • Beauty blogger
  • Food blogger
  • Job blogger
  • Travel blogger
  • Outdoor blogger
  • Book blogger
  • Garden blogger
  • Family blogger
  • Video blogger (e.g. on YT)

There are countless blogs

There could be as many as 30,000, 200,000 or 1,000,000 blogs. Why do these numbers fluctuate so much? There are many inactive blogs, and it is becoming increasingly difficult to distinguish them from magazines and other web platforms, as the blogging scene is becoming more and more professional. The optimization tips also refer to websites or self-hosted domains, since blogger platforms such as Tumblr and Co. only offer minimal options for optimization!

Contrary to popular belief: blogs are suitable for search engine optimization

Various SEO magazines and blogs announce it again and again: Blogs are not ideal for search engine optimization – an example: https://www.sistrix.de/news/blogs-fuer-seo-ungApplicable/. Such messages should not get you, dear blogger, down. Many blogs are simply not maintained, and the operators neglect their blogs, which is why many blogs simply cannot achieve good rankings. With the following tips, you can get good rankings and thus attract more visitors to your blog.

Blogs need special care

This is why many blogs have such poor rankings on Google & Co. because many operators do not master the OnPage basics or simply neglect them:

  • Title and Meta Description
  • These two points are easy to optimize and also particularly useful. There are a few points to consider to create the perfect title and meta description per URL on your blog:
  • The main keyword should be at the beginning as far as possible (beware of keyword cannibalization if you optimize different URLs for the same keyword, more on that in a moment)
  • No keyword spam – a maximum of two keywords per title, better just one
  • Awaken curiosity and encourage clicks
  • Promise something that the user can also find on the page
  • Show a unique selling proposition (USP)
  • Make sure that the title should not be longer than 70 characters. Otherwise Google will only display it in abbreviated form.
  • The number of pixels limits the actual length. To be on the safe side, always stay under 68 characters for the title.

Of course, not every title must have implemented these points. But for as many pages as possible, an attempt should be made to include as many of these points as possible in the title. Remember that Google reserves the right not to play every title you enter. Therefore, test a lot and check the display of your claims in the SERPs regularly.

The description offers more space than the title, and therefore you can insert more information here that will also make the user curious. The maximum length should not exceed 160 characters (better to stay below 155 characters). You can also include small special characters that can generate additional attention. It is also possible to incorporate so-called emojis, which stand out due to their colourful display but are not always recommended since the colourful little pictures are quickly labelled as dubious. Here it is a matter of testing whether your target group likes it or not.

Avoid keyword cannibalization and create topic clusters

Keyword cannibalization means so much that different URLs on a website compete internally for the same keyword.

Example: If you now optimize several articles on your blog about the keyword “dog education”, it can happen that Google does not know which article should rank with the corresponding keyword. This is how your blog makes life difficult for itself 😉. Particularly popular with many bloggers: Splitting topics into several parts, such as B. Dog Training Part 1 to Part 15. How should Google know which part of it should appear in the search results? It is better to answer essential keywords in a detailed article. With so-called topic clusters, you can additionally optimize: Keywords that are similar to dog training and dog training can be dealt with in a single piece, and there is no need to deal with individual articles umpteen.

Search intention !?

Yes, that’s right, there was something else: The search intention means what information the searcher expects when entering a search query. Google can assess its users’ expectations of search queries better and better and reward sites that answer them best with good rankings. How to find the search intent? Take a look at the top ten in the SERPs – here you can see what information and content the user wants and what not. Ask yourself what a beginner/novice has for the search term for questions. In the example with dog training: What issues and problems do the dog owners have here, which you should answer in your article …

Texts must not disappear too deep in the page structure

This is the main problem with many blogs: Many articles in the page architecture go into the infinite depths of the blog. If you regularly publish new articles, useful items with rankings move ever more in-depth in the page hierarchy. If new articles can still be found on the blog overview page on the first or second page, these will move back and forth through the publication of new materials. Google and your users will then no longer be able to access these articles as quickly, which means that these articles will be considered less relevant and will, therefore, lose rankings. So what to do about it? Valuable items should always be accessible from the home page with just a few clicks. So you can find things that are supposed to hold useful rankings Corner stone pages ) that link to all critical articles. When publishing new items, you can set internal links to the most important pages in the continuous texts, so that they continuously receive new internal links and the relevance is kept. As a result, relevant articles will always be accessible with just a few clicks and therefore not lose connection.

With the plugin “Simple Yearly Archive” you can create an overview page with all articles that have been published on your website so far. This way, every item can be reached with just a few clicks.

Don’t just rely on texts: multimedia is becoming increasingly important

Blogging is so much more than just writing texts. A video or podcast can set you apart from the competition, and your readers will thank you if there is more content to be consumed besides texts. The combination of written text and a podcast is often referred to as a blogcast.

So the user can decide whether he would prefer to read texts, listen to a podcast or watch a video. What does this do for your SEO? As already written, Google is getting better at determining search intent. For you, this means: You have to try to make as many visitors as possible happy and give them what they are looking for. If you offer other consumable content in addition to texts, you can satisfy the satisfaction of many users.

Attention WordPress users

Since bloggers in particular like to use the popular CMS system WordPress, here is another tip: WordPress can be additionally optimized with “SEO” plugins such as Rank Math or Yoast SEO. This way, mostly unnecessary archives such as the annual archive or the author archive can be deactivated, and sub-pages can be set to “no index, follow” as desired. 

EAT especially crucial for bloggers

You have to prove to Google that you are trustworthy and an expert in your subject area or your niche. After all, Google always wants to present the best search results to its users. If your blog is unknown and has no trustworthy signals, it will be difficult to get good rankings. The new-fashioned term “EAT” is also often used here. This abbreviation stands for ” Expertise, Authoritativeness and Trustworthiness “.

  • Expertise stands for “expert knowledge”: Do you have and disseminate knowledge that identifies you as an expert?
  • Authoritativeness stands for authority: are you considered authority in your niche and do people follow your opinion?
  • Trustworthiness means trustworthiness: can other people trust your content? Trustworthiness can also be translated as “credibility”.

Based on these three factors, Google tries to determine, simply put, whether you deserve to be in front or not. But how can EAT be influenced?

EAT “earn.”

In addition to the regular publication of articles on your blog, the signals from outside are what increase your expert status and thus confidence. Especially when other bloggers and experts link to you in your niche, this leads to very positive signals.

In this article, I don’t want to go into greasy grey or even black hat tactics and therefore imagine a completely white hat strategy for how you can build up such positive signals – using content distribution:

You can publish good content; if nobody sees it, you will remain undetected and will not achieve good rankings.

Content distribution means something like the distribution and publication of content (your blog articles in this case) to your target group. The content distribution uses one or more online marketing tools. It uses their distribution channels to distribute content within the defined target group on the web as far as possible and to achieve the marketing goals.

Only when people see your content do you get positive signals from mentions, backlinks, branding and much more.

PESO model

Since the content distribution is not an independent online marketing channel but takes on numerous disciplines, the PESO model from Spinsucks can be chosen here for illustration.

The PESO model of content distribution

  • P – Paid Media: Your content is distributed via paid channels such as Facebook or Pinterest ads.
  • E – Earned Media: Other bloggers, newspapers etc. will mention your content. Without your intervention or linked to your content without your intervention.
  • S – Shared Media: Users on social media mention and link your content.
  • O – Owned Media: Your content is distributed via your channels such as newsletters, your own Facebook fan page or your website etc.

Since paid advertising for many bloggers ceases to exist quickly due to high costs, it has to be cheaper or even free. And here I would like to show you two possible ways in the area of ​​earned media, how you can get more coverage:

1. Promotion in Facebook groups

There are numerous groups on Facebook, with a large number of active members. If you can post an interesting article about yourself here, you can quickly gain some reach. STOOOOOOPPPP !!!!!!! Before you start now and seamlessly spam group, I would like to show you a practical example from us:

In 2017, we launched a survey on our blog on the subject of “Do you buy backlinks?” – a hot topic, since this approach is not permitted by Google and can be punished, but is nevertheless carried out intensively by many.

For our survey to get attention, we posted this survey in various Facebook groups. BEFORE we always asked the admins for permission. Please do not make a mistake and publish your content in groups without being asked. Always ask the admins for permission beforehand. For you to get approval, your content should be unique. Anyone can gather any information – individual information such as this survey will be out of order, and you have chances that the admins will release the study for posting.

2. Networking and entering into cooperations

Classic networking at trade fairs or events (at 11 p.m. at the Captains Bar on SEO Campixx 😉) is the fastest way to contact other decision-makers and thus enter into cooperations.

Be creative and actively approach other decision-makers. Always think about how you can support each other and don’t just think about yourself. Why should an expert from the scene encourage you when he has none of it?

Conclusion

SEO for bloggers is not art. You can optimize some of your blog yourself and thereby gain rankings without having the large media budget. Follow the OnPage basics – your site must be clean and indexable. If you are inexperienced here, you should use SEO tools such as Seobility or Ryte. These help you to have error-free websites. Never forget that you have to advertise your blog – you have to market your content. Otherwise, your content will remain invisible.

How to win on the net: tips

If you are a surfer and you surf every day on the internet, then it may be interesting to use the methods that I will present to you in order to win on the net money . These methods are easy to use and put in place, the only thing you will need is attendance and stick to these methods when you start. I also give some methods to make money fast at one time.

It is indeed very important to stick to it and for example to hang a few minutes a day to be able to do the actions requested by these methods. So I’ll show you here the methods that I think are the most cost-effective way to answer the question of the article, how to win on the net.

To win on the net, the methods

As you can imagine, there are dozens of methods to win on the net from your computer at home or elsewhere . But the Internet is also full of scams that promise you wonders and of course in this article I will not present these so-called miracle methods. Some methods will require more time than others, but keep in mind that if you group all of them together.

Offer your services on the internet

Offer your services on the internet

Are you good at drawing, programming, marketing or webdesign? So why not offer your services to Internet users around the world. There are many platforms to do, including Fiverr and 5euros.

On these platforms you will be able to register to offer your services and be paid according to the quality of your services but also the time you invest in the realization of your services. The more time you have available, the more you will be able to work on the tasks that will be entrusted to you.


From content writing

Do you have the fiber editor and you feel comfortable on many topics? Well then I advise you to offer your writing skills to users who need articles. Thanks to the internet you can become a freelance copywriter and earn a lot of money . To do this and to find customers, you can go on platforms like TextMaster or Hopwork. If writing is your passion, then you will be able to enjoy while winning on the net.


Rent your apartment or house

Rent your apartment or house

Internet is a great way to put your apartment or house for rent. So, rather than leaving your home unoccupied during your holidays, why not rent it? This method is really worth considering if your home is well placed and you go on leave.


Create a blog

Create a blog

Do you have a passion and you want to share it with the world? Why not create a blog? Be aware that creating a blog is not as complicated as that, since there are turnkey solutions like WordPress that allows you to create your blog in minutes. I advise you to create your blog on a topic that you are passionate about, because you will have to write articles to capture as many visitors as possible.

And it is always more pleasant to write on a subject that fascinates us. And to win with this method, you will be able to promote for products, sell advertising space, and many others. A blog is a fun way to make money. To reference a blog, you can use sponsored article services, such as YouLink.Site .


Create a niche site

A niche site is a site that deals with a specific theme, and if possible a lucrative theme. Thus, you will not need to have thousands of visitors a day to win on the net easily . To be able to monetize a niche site it is possible to use the affiliation or advertising agencies like Google Adsense. Note that this method requires some method in site creation as well as in marketing.


Create a YouTube channel

Create a YouTube channel

If you have a passion or want to share your everyday tricks and tips, then you can open a Youtube channel. All you need is a camera and a quality microphone but also create videos regularly to offer more content to users.

You will be able to monetize your videos, that is to say to display advertisements and you will receive a remuneration according to your number of views on your videos. The more people watch your videos, the higher your pay.


Create a Twitch chain

Twitch is a platform on which you will be able to broadcast live your exploits during your games in your favorite video games. This method is for gamers who are comfortable speaking and are not afraid to show up in front of thousands of people.

You will then “stream” your games regularly to build a base of followers. And to win with this method, once you have reached a certain number of followers, you can offer a subscription system to your viewers and they can subscribe to your channel and you will receive money for each subscriber.


Building an online community

Also, you can also make money online by building an online community , although the monetization strategies you can pursue vary a lot depending on your goals. You can build a community with a blog as said before, for example. You can also create an online forum and charge people to become a member. You could even form a Facebook group and use your influence to sell and promote products, it is probably the latter method which is the simplest

Just find a group or community idea that no one has yet positioned to federate several hundred members quickly. For example, a friend has built an online community for teachers looking for lesson plans. This seems likely rather random, but it’s crazy the type of communities that can be built and rallying people around you. If it’s something you’re passionate about yourself and want to connect with others who have the same passion, then an online community is something you should definitely consider, and it will eventually be easy to make money with it and monetize it.


Sell ​​your photos online

Make money online by selling photos to stock photos online as a freelancer, it’s possible.

If you have a penchant and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You will earn royalties each time an image you submit is licensed. To be truly successful, build your own photography website to be able to present your portfolio and start receiving an even better paying private job.


Use apps for smartphones

If you are addicted to your smartphone, know that it will be able to bring you money . You will be able to install applications on your smartphone and their use will bring you money. You can read the article I devoted to this method to learn more and including platforms that pay. I personally tested a few sites, and in my case my favorite is AppVip which offers a large number of applications and attractive pay.


Can we make money on the internet in the long run?

Let’s get right to the point. You are here because you want to learn how to make money online.

Well, if you are looking for legitimate ways to make extra money online without having to first purchase a thorough training course on how to make money online, then you are in the right place!

There is no trap, no hints and I have nothing to sell you here.

There is nothing real when you are told that you can make a lot of money fast and rich online.

Most of the quick ways that people talk about when it comes to making money online are not real long term businesses.

Of course, some of them can be good for creating a few hundred or even thousands of euros in one-time revenues. But they will not help you unlock your financial freedom and completely control your lifestyle.

These are shortcuts that do not last forever – and many opportunities like the marketing giants offer often prove to be a scam or, at the very least, hurt your personal relationships. And I will never plead for it.

The Internet has opened up so many opportunities for entrepreneurs and forward-thinking workers. But it has also opened up considerable competition.

Here’s the hard truth: The only way to make money online in a sustainable way is to put the time, effort, dedication, concentration and sometimes even sweat and tears (that’s for fun!).

This is not to scare. I just want you to know that my guide to making money will focus only on ways to generate real, sustainable extra income online. Not just a few euros. I want to share all the mistakes I’ve made that have taken me where I am now, so you do not have to go through them and you can build an online revenue stream for yourself- even.

Do not get me wrong, there are still plenty of opportunities to make money on the internet today. The most common ideas were taken by many a few years ago. To stand out, you must be smart, look for the best opportunities, and be unique in the way you approach making money online.

Conclusion: How to become rich on the net?

So, how to win on the net? As we have just seen, there are many methods to win on the net . They are all different from each other, and I advise you to use as much as possible so you can build a real income supplement. Note that the money you earn will be proportional to the time you invest in these methods.

I advise you to build a small schedule with each day tasks to perform and to stick to it. You will be surprised how much money you will earn by using these methods. 

Why use WordPress? Here are 10 good reasons

If you’re wondering why to use WordPress, you’re in the right place. Reflecting on this question means that you have at least researched WordPress or heard about it from a friend or colleague. But that does not mean that you have weighed the pros and cons or that you have thoroughly checked the features.

Therefore, we would like to analyze the benefits of using WordPress for you, giving you a clear overview of why this is the most popular content management system and website creation software in the world. WordPress can do everything!

The dilemma of the website – Why use WordPress?

Each has its advantages, while many are used more often for specialized websites for specific purposes. For example, Shopify only makes sense if you manage an online store. This is not a platform with which you would start a blog and then turn it into an e-commerce shop. Magento is in the same boat. Other builders of websites and platforms have more flexibility, and these are usually the most popular ones.Are you tired of the slowness of WordPress hosting & lower support? 

All, from Squarespace to Wix, have excellent tools for some skill levels, but we’ll explain why you should use WordPress on all your projects.

  1. The software is free and open-source
  2. It fits so you can do any website
  3. It supports many types of media
  4. It’s easy to learn, and there is a vast community
  5. You can enlarge and develop your website with themes and plugins.
  6. You do not have to be a genius to get there.
  7. SEO goes first
  8. You have total control of your website
  9. The blogging system is, by far the best in the industry.
  10. Everyone does it

Using WordPress is a breeze. There is a reason why 34% of the web uses it.

1. The software is free and open-source

WordPress.com and WordPress.org are entirely free. You can learn the difference between the two here, but in short, WordPress.org is a self-hosted version where you control your entire site and enjoy advanced plugins. WordPress.com works excellent for complete beginners, but it’s not exactly the best for a company that plans to make money, getting away from WordPress.com makes sense. It has higher paying plans, but we recommend it for personal and leisure blogs.

However, now, WordPress is free to download for everyone. This is an open-source project that has existed since 2003. This means that a collection of contributors develops WordPress. Open-source projects are usually free, with large communities. Users often participate in this community as beta testers or brand advocates, but there is no requirement to participate if it’s not your style.

Warning: Although the WordPress software is free, you will most likely end up spending a little money. A host hosts WordPress, so hosting is necessary. This can start at around $ 3 per month, for really cheap shared servers, and go up to a few hundred a month for those who need ultimate speed and performance.

You can usually find themes and plugins for free, but the more expensive ones (for a fee) often offer better features and better support. Finally, many WordPress users end up paying for additional services, be they freelancers or agencies. For example, you could pay a freelancer to design a logo for you or adjust some of the CSS code of your site. Other WordPress users want to keep graphic designers or on-call maintenance experts. It all depends on your experience and the size of your website.

However, overall, you can keep your WordPress costs to a minimum. Many webmasters end up paying only for hosting.

See it in action:

When you browse the WordPress.org site, it explains the basics of the platform, but the only button (in addition to the usual menu) is a link to download WordPress.

This brings you to a free download page, which is updated frequently according to the latest version (currently WordPress 5.2 +). This gives an instant overview of how WordPress software is presented to users. You are not bombarded with banner ads or invited to answer a survey before downloading the free software. You see a basic page with descriptions, beta versions, requirements, source code, archives, and a download counter. It offers multiple download options (such as .zip and .tar.gz files) and the proper instructions for installing the WordPress software all by itself.

The easy installation method

If you are looking for an even more straightforward installation method, we recommend you turn to your host. The most famous hosts have one-click installation buttons to run WordPress in minutes.

Thus, it is not necessary to manage the files and download them by FTP. Managed WordPress hosts go one step further by supporting installation, maintenance, security, and backups in their entirety.

As for updates, you do not need to return to the download page every time a new version of WordPress is published. Instead, WordPress informs you of the update in the dashboard, where you can usually finish the process in less than a minute.

2. It fits so you can do any website

One of the common misconceptions about WordPress is that it is primarily aimed at creating blogs. At one point, it was the case. WordPress has been developed as a blogging platform, but it has changed dramatically with the different new versions over the years.

Its blogging roots favor WordPress. This is by far one of the cleanest and fastest ways to write and publish blog posts, and it’s all included right from the start. Some web design tools first think about design and applications, and then the blogging interface comes afterward as a reflection.

This is not the case with WordPress, so you can create a beautiful e-commerce site and know that the blog is an integral part of the development process.

See it in action:

The list is endless, but here is an overview of the types of websites that you can do with WordPress:

  • blogs
  • Business Websites
  • Portfolios
  • Forums
  • Ecommerce Sites
  • Evaluation websites
  • Membership sites
  • eLearning modules
  • chatrooms
  • Galleries
  • Personal websites for self-promotion
  • Job posting sites
  • Directories of companies
  • Q & A sites like Quora
  • Non-profit websites for fundraising
  • Wikis and knowledge bases
  • Media-centric sites like YouTube
  • Auction sites and coupons

The list is far from exhaustive. The excellent news with WordPress is that the functionality for things like forums and e-commerce websites is achieved with simple plugins and themes. So, for example, if I wanted to make an online portfolio for my web design company, I could go with the theme below. All it requires is paying the one-time fee, downloading some demo data, making the changes I wanted to make myself.

The screenshot below is a reasonably popular e-commerce theme that pairs with the WooCommerce plugin. WooCommerce is one of the main ways to turn your regular WordPress website into a functional online store, with payment processing, a shopping cart, and product galleries.


There are also many other eCommerce plugins like Easy Digital Downloads (usually used for selling digital products) and WP Ecommerce. 

The last example below shows a forum. This website was built from a theme, but you can also consider searching the Internet for plugins for some forums. Many are available if you have already chosen a cool theme, but it does not have a forum feature. Moreover, that’s exactly the way to accomplish different types of websites with WordPress. Write down the functionality you need, then go to Google and see if there are any plugins or themes that are right for you. I bet you will always find good results.

3. It supports many types of media

Feel free to check out the long list of accepted file types for WordPress, but be aware that the following main categories are all accepted:

  • imagery
  • Documents
  • Audios
  • Videos

From my own experience, I have never seen WordPress tell me that a file is not supported. You can expect to download common files like .jpg, .png, .gif, .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv and .avi. Also, you will have no problem with less known file types like .odt, .key, .ogg, and .3gp.

Moreover, although some file formats, such as SVGs, are not allowed, there are good ways to work around this problem. In short, if you want to put a photo, a gif, a video, or a document on your website, it’s usually a breeze with WordPress. It is even common to host documents and presentations on a website without publishing them on a specific page.

A word of warning

Yes, WordPress supports virtually all types of media. However, you must follow the rules and use only the media that you own, which you can download for free or use when the credit is granted.

Here are some places to find legal media such as photos and videos:

See it in action:

As an excellent example of WordPress media, the Sony Music website promotes music tracks and videos. As a result, you can often find several forms of video and audio clips on the website. Plus, it’s a very illustrated site, as you can see with Kenny Chesney’s big photo in the header. Although some website builders are improving in media support, it seems like you will almost always find something that is not allowed.

The Variety website also uses WordPress, and its home page is dotted with items such as background images, short video clips, movie trailers, animations, music tracks, and film galleries. Television programs. It’s hard to find a better example than Variety because every article written for the entertainment magazine has something to do with the media.

4. It’s easy to learn, and there is a vast community

As open-source software, WordPress can be used by anyone. The user base is not limited by price, high-end customer support, or even skill level. Of course, there is a lot to learn about WordPress, but anyone can play with the dashboard for ten minutes and begin to understand how the interface works.

Moreover, since there are not many obstacles to accessing the software, users have created blogs, forums, online courses, seminars, webinars, and books, all describing different aspects of the platform. WordPress. Then there is the more official WordPress customer support. You can either pay extra for dedicated support or work on WordPress forums.

It’s amazing how many resources there are to learn more about WordPress or get quick answers to development questions. For example, you can follow a blog like this to receive a steady stream of WordPress tips in your mailbox. On the other hand, you can also search on Google to find immediate solutions (WPBeginner is known for its fast solutions).

See it in action:

We see the WordPress community as help in two parts of the learning process:

  • Organized training for long-term knowledge.
  • Quick solutions to your WordPress problems.

WordPress training is free or paid, but one thing is for sure: The best online courses are well organized, affordable and filled with information that you can use yourself, give to your customers or share with your employees. For example, the WP101 website is a well-known training spot with a flawless video course on the following topics:

  • WordPress 101
  • WooCommerce 101
  • The Yoast SEO plugin

Once you get to know WordPress through a training course, you will end up working with your websites. As WordPress does not provide traditional dedicated support, you will need to turn to blogs, forums, Google, and other online communities.

The main WordPress support forum should do the trick for most of your development situations. In the screenshot below, you’ll see topics to repair WordPress, networking with WordPress, localhost installations, regular installations, and more. I am more of the type “search on Google and see what you find”, but forums and blogs are essential to solving problems promptly.

In terms of premium plugins and themes, these developers typically provide their dedicated support via knowledge bases, forums, ticket systems, and emails.

WordPress Support Forums

5. You can evolve and expand your website with themes and plugins

We’ve already explained how WordPress themes and plugins make it easy for you to build a website, but these are also essential for scaling. For a standard blog, you’ll grab a theme, adjust the design, and start blogging. The same goes for a website or a business portfolio.

It is common for themes to serve as the basis for the site. After that, the design work is minimal apart from a few color changes, logo additions, and of course, new pages, and blog posts.

However, from time to time, you realize that you have to add something new to your website. Maybe your customers are clamoring for a membership section for your site, or you may have realized that a monthly quiz is a great way to get customers to interact with your brand. In both situations, a plugin corrects the problem.

For example, many excellent membership plugins convert part of your site into a community. Some are free, and some are paying. The same goes for quiz plugins.

The expansion of the site is not only done with plugins

Yes, plugins usually do the trick when it comes to adding features to your site. Most of the time, you only need one theme to launch the site.

However, as your site grows, you will begin to notice different needs for your site, as well as changes in the industry. An excellent example of this was when Google started rewarding responsive mobile websites. In the space of a year, it seemed that all developers of WordPress themes had started selling designs adapted to mobile phones. As a result, many website owners needed to get new themes.

It is also common for growing websites to get new themes for the following reasons:

  • A fresh look is necessary.
  • It is necessary to move from a free theme to a more robust premium theme.
  • The owner of the website wants better customer support from the developer of the theme.
  • There has been a change in what the company offers online.
  • The site owner needs different tools that plugins can not provide.

See it in action:

Finding a WordPress theme is as easy as doing a Google search. You can find an avalanche of lists covering different categories of WordPress themes. Try searching for “Real Estate WordPress Themes” or “Flat WordPress Themes”, and you’ll see many choices. However, your best choice is to choose from a WordPress theme store and/or a trusted developer. This gives you quality support, fast, well-optimized code, and updates for the long term.

Here is a list of some famous and famous places for the themes:

There are also online themes markets. However, be careful with these because sometimes the developers will disappear from the surface of the planet, leaving you with an unsupported theme. However, they also have a great variety, and there are high-quality themes, look a little further:

Plugins are similar to themes in that you can find both free and premium versions. The only difference is that professional websites much more commonly use free plugins. Free themes are great for personal blogs and beginner blogs, but pros usually spend between $ 50 and $ 100 to get a much better premium theme. 

This is not always the case with plugins; however, since many of the best plugins have always been free. You can search for new plugins via your WordPress dashboard or go to the WordPress plugin library . This library contains more than 50,000 plugins, most of which are free (or on the freemium model). The library has everything from caching to forum plugins, spam, and social media plugins. Installing a plugin takes no more than a few minutes, and each of the plugin’s pages includes screenshots, feature lists, and even some demos.

Many premium plugins are also sold on the Internet. The main difference between a free plugin and a premium plugin is that you often get better customer support with a paid plugin. Here are some excellent places to look for premium plugins:

6. There is no need to be a genius to handle it

Web site developers often sell expensive packages that require an upfront down payment and a recurring monthly payment for maintenance. The only problem is that WordPress is not so difficult to manage if you learn the ropes, and if you follow proper training. Managing a website usually involves several things:

  1. Make sure the server is excellent.
  2. Check security.
  3. Run backups.
  4. Update plugins, themes and WordPress software.
  5. Manage spam.
  6. Check functionality and broken links.
  7. Improve speed and SEO.

You do not personally check the server, and it’s about getting a good web host and seeing if the site is running at all times. Security and backups are handled either by plugins or by a managed WordPress hosting plan. Everything else on the list needs to be done only occasionally.

For example, you will probably want to install a cache plugin to improve the speed of the website. The same goes for SEO. The Akismet plugin supplements spam management, and there are plugins for broken links.

See it in action:

One of the only manual maintenance tasks is to update the plugins, themes, and WordPress itself. The good news is that WordPress informs you when updates are released. Therefore, you update every time you see the warnings. It usually takes less than a minute for updates, and then you can get back to work.

Update of WordPress plugins

Everything else (like SEO, backups, speed, security, broken links, and spam) can be managed using plugins. For example, the WP Time Capsule plugin is a beautiful tool for incremental backup of files and databases. The plugin runs in the background. If a file is corrupted, or if your site crashes, the restore function is there to solve the problem.

Also, check out these three organization tips for WordPress users who can help you manage the admin dashboard a little easier.

7. SEO goes first

WordPress is known to have SEO built into the platform. WordPress automatically generates title tags and meta descriptions for all your pages and articles. This allows search engines to know your content, which will allow you to be indexed and eventually climb the rankings. As with everything in WordPress, there are also more advanced features offered by plugins and online tools. Here are some SEO favorites to consider:

See it in action:

The Yoast SEO plugin is also a must for any WordPress site. The default SEO tools in WordPress are excellent, but Yoast takes them to the next level.

Below is a section of Yoast that asks you for the main keyword. It can be a page or a blog post. By targeting this keyword, Yoast analyzes the current article or page and shares your effectiveness in targeting the keyword. You’ll see keyword density, thoughts about keyword placement, SEO title endorsements, page title suggestions, and more. This is basically a giant checklist to help you do the best SEO possible for each page.

Yoast SEO focus keyword

8. You have total control of your website

A Google search for “website builders” or “website platforms” gives all sorts of results. WordPress will most likely be on all website building lists, with competition like WIX, Squarespace, Joomla, Magento, Shopify, Weebly, and Jimdo. All of this is ideally suited for creating websites, but those that are not open source, like Squarespace, Shopify, and WIX, limit your control to all the features offered in the premium packs.

This leaves you with some limitations like the following:

  1. The e-commerce feature is usually integrated, so it is not much you can do to develop with plugins.
  2. You are usually stuck with the accommodation provided. You do not have the freedom to test hosts and opt for the best value for money or the best performance.
  3. The code adjustment is limited to what companies share with you. Worse still, you find yourself stuck with a unique coding language, like with Shopify (it uses a language called Liquid). In short, it almost guarantees that you need to hire a specialized developer for changes that you can not manage yourself through the Publisher.
  4. Technically, you do not have full ownership of your site and its content. You rent the website of these companies. So when you stop paying, all those files and pages are either lost or owned by the company. With WordPress, you own the files, and no one can stop you from moving them to other hosts.

See it in action:

The Appearance tab is the control center for all WordPress customizations. This is where you have carte blanche on themes, fonts, colors, widgets, menus, logos, and code. Just about anything you can think of can be adjusted here. It’s great for beginners, intermediates, and advanced users because it limits the amount of code you touch while speeding up the development process.

Besides, several themes have their customization modules, or you can install a drag-and-drop editor almost to eliminate the need for coding.

Customize the appearance of WordPress

Besides, several themes have their customization modules, or you can install a drag-and-drop editor almost to eliminate the need for coding.
Customize the appearance of WordPress.


As with advanced editions, all site files are accessible via the WordPress dashboard, your hosting account, or via a local environment. Whether you’re trying to insert a code snippet for Google Analytics, or trying a complete redesign of the CSS on the home page, WordPress covers you.

WordPress appearance editor

9. The blogging system is by far the best in the industry

WordPress was born as a blogging platform. It had its competitors, but nothing compares currently to the power, elegance, and advanced tools found in the WordPress blogging engine. Options like Tumblr, Medium, Ghost, and Blogger, are all perfectly suited to fans, but the pros opt for WordPress. An incredible set of tools can be found in the WordPress blog editor.

You can keep a simple blog from a single author by taking advantage of layout tools and media tools. There is also the possibility of creating a complete online magazine by programming very excellent articles and defining several types of users for contributors and publishers. In addition to previewing options, editing everything in the article, and keeping the code entirely out of the equation, you really can not beat WordPress.

See it in action:

One of the benefits of the WordPress blogging platform is the permissions or roles of users . Suppose you run the site as an administrator. This means that you have access to files, all plugins, SEO, and security tools. You hire a publisher and three editors to create the blog’s content. The only problem is that you do not want them to have fun with anything other than blog posts.

Therefore, you can define one person as the publisher role and the others as contributors. The Publisher can now edit and publish articles, while Contributors can create articles but not publish them.

Roles and permissions of WordPress

We can also look at the blogging interface to see how powerful and well organized it is. You can add media and change formatting by clicking a button. It allows you to change the title and the permalink at the top, and there are options for categories, tags, and readability. Revisions are displayed to go back and retrieve previous versions, and the Preview and Publish buttons await you to the very end.

WordPress Editor

The “Visual” view displays the preview, similar to what end-users will see. You can also switch to the “Text” view, which reveals all the content of your article in HTML format.

Displaying HTML text in WordPress

10. Everyone does it

So jump off the bridge with them! Just because everyone does something does not mean it’s the best reason to follow them. However, WordPress has proven itself many times, which has made its performance, scalability, and ease of use known. There is a reason that more than 33% of all websites on the Internet use WordPress.

Patrick Coombe, a well-known SEO, asked website owners and marketers about inbound.org : “If you could start your website again, what would you change? This is what Larry Kim , the founder of WordStream, had to say:

WordPress vs Drupal

WordPress is doing something right. You do not have to sacrifice too much to test it. As mentioned, the WordPress software is free, and most web hosts have some money-back guarantee.

Most experienced WordPress users will congratulate developers for their constant updates and improvements. What’s cool is that every time an update is published, there is an information page that describes how the update will enhance the WordPress experience.

See it in action:

62% of the 100 fastest-growing companies in the United States (Inc. 5000) use WordPress. –  Nelio Software

WordPress has a full storefront of brands using WordPress, which includes everything related to the Houston Zoo, the Obama Foundation, and even Toyota. Some other notable ones include The Tribune Media Group, JQuery, Plesk, The Chicago Sun-Times, Dyn, Nginx, TechCrunch, and many more.

Bonus:

You can check this tutorial video:

Originally posted on: Kinsta