What common mistakes do you make with buyer personas

There are still some companies out there that don't even seriously think about their target group.Others are already further along and define them. Then it is said that our target groups are medium-sized companies or women at the age of 40 with two children.That's a good start.But such a target group definition is too boardlike and does not take into account some … [Read more...] about Buyer Persona: The complete guide to creating and using them