Everyone knows them - bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice.Whether legitimate or unjustified, negative reviews hurt and can often be harmful. In general, online reviews have become increasingly important in recent years. Not only to decide to buy potential … [Read more...] about Negative reviews – how to deal with bad online reviews
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How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model