Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor’s customer journey as a hero journey can increase the conversion rate. We show how to do it. The heroes of each… Read More ›
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor’s customer journey as a hero journey can increase the conversion rate. We show how to do it. The heroes of each… Read More ›