Digital Mrketing

Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it. The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey