Advertiser

Initially absent from Google Ads (formerly Adwords), the concept of target audience reaches the advertising network in 2010. The arrival of Facebook in the advertising market in 2007 with the promise of being able to target individuals via their profiles pushed Google to follow suit. So far, Adwords has been offering its advertisers to target … [Read more...] about Google Ads: Build Audience Strategies to Improve Your Targeting and Performance