Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes.Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some other kind) and that you should avoid on your new website if possible.20 beginner mistakes on new websitesI've … [Read more...] about 20 Beginner Mistakes To Avoid On Your Website!
Blogging
Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Would you like to improve your Google ranking?No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips that will improve your positions on Google.Inventory / as-is analysisYou need to know "where" your website is right now. You have to take … [Read more...] about Improve Google Ranking: With these tips you will be found more easily on Google & Co.
How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies.But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...?Spoiler: Yes, it is.Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content
In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project - whether it's an app, website or physical product. You just put someone in front of the application, give them a task and watch as they (hopefully) solve it. This article is intended to give you a comprehensive overview of what you have to consider … [Read more...] about In-house usability tests: the complete guide
Align the start page to the target group in four steps
The text and image of your homepage must address the desired target group. It is essential that you clearly show who you are turning to and know exactly what these people's problems and wishes are.IntroductionTarget group-specific advertisements on Facebook & Co. are now commonplace. At the same time, addressing the target group on the website's homepage is often … [Read more...] about Align the start page to the target group in four steps
In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. "Safetyism" is the concept of the fight.The question of what can be said in public at all is not new. In May 1972, the comedian George Carlin caused trouble when he told the audience in Santa Monica, California, what "seven … [Read more...] about In the end, it’s always about power
13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that's okay too - because perfection is not a matter of course, but can be learned. The first step in this direction is to avoid mistakes that are typical when creating content. I explain 13 of these mistakes in the following article and give you the right solutions to learn … [Read more...] about 13 mistakes that ruin your content
Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because other unique work aspects are also experiencing an enormous upswing. But what remains of it after the crisis? And what needs to improve on the way to … [Read more...] about Smart Work: The home office is just an intermediate step
Business storytelling: what you can learn from journalists
Those who use exciting stories are captivating. However, many people make big mistakes in storytelling: they tire instead of enthusiasm. In this text, you will find the essential storytelling rules taught at journalism schools - and you will learn how to apply them to your business. What is storytelling - and why are so many people doing it the wrong way?Maybe you … [Read more...] about Business storytelling: what you can learn from journalists
Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
Washington and Brussels call for far-reaching regulation for Facebook: Above all, it is the opinion of the world's largest social network that politicians are suspicious of. But with increasing political intervention, the risk increases that Facebook will become an organ controlled by the state and special interests.Don't let the politicians lie - fact-checking is a … [Read more...] about Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
