Apple has been making great videos to unveil its novelties on stage since last year, but that hasn’t always been the case. Because of the limitations of technology, products like the original Macintosh never had a super 3D introduction – although the “1984” ad is pretty iconic. Now Thibaut Crepelle has created a video to show what the introduction of the Macintosh would look like in 2021.
Steve Jobs could have presented the Macintosh like this
Thibaut, who is a motion designer, decided he wanted to create some cool animations for vintage products and the 1984 Macintosh seemed like the perfect product for that.
The Macintosh was the perfect product for this: they produced it in 1984 and was the first large-scale product designed by Apple. Thinking back, it’s striking how much it has been the cornerstone of the entire Apple philosophy: design and user experience above all else.
For this concept, the designer recreated the original Macintosh in 3D, along with its official keyboard and mouse. So he used Figma to animate the Classic Mac OS interface and Sketch & Toon to design short animations with a retro look. It made all rendering and lighting adjustments with Adobe After Effects.
The result is quite impressive. Not only are the animations fun to watch, but the concept definitely brings back good old memories of Mac history.
If you want to know how he went about creating the video, check out his Behance profile.