• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SwaCash | Internet Marketing News

Latest Updates on Tech, Internet & Digital World

  • Home
  • Digital Marketing
  • Social Media
  • Technology
  • About
  • Contact Us
You are here: Home / News / TikTok accused of using disguised ads targeting children

TikTok accused of using disguised ads targeting children

June 1, 2021 by Amer Bekic

The European Commission has started action against TikTok, which has one month to react and review its policies and business practices.

On Friday 28 May 2021, the European Commission and the network of national consumer protection authorities (CPCs) launched an action against TikTok. They accuse the app of using disguised ads targeting children and want it to comply with European Union (EU) consumer protection rules.

TikTok has one month to react

TikTok is once again at the heart of a turmoil concerning the protection of minors using its social network. The European Commission singled the application out for advertisements aimed at young users. “The concerns include disguised marketing practices, aggressive advertising techniques targeting children, and certain TikTok contract terms that may be deemed misleading and likely to mislead consumers,” the statement said.

In the European Union, “it is forbidden to target children and minors by disguised advertising such as banners in videos”, informs Didier Reynders, Commissioner responsible for justice. The European Commission and the CPC have entered a dialogue with the application, which has one month to review its business policy and practices. If no action is taken, TikTok could be fined.

The company said it has already made efforts to protect children using its platform, but is ready to do more. “We have taken several steps to protect our youngest users, such as making all accounts under 16 private by default, and disabling their access to direct messages,” Caroline Greer of TikTok Europe said in a statement.

A complaint had already been filed last February

This action follows the complaint filed last February by consumer associations, including UFC-Que-Choose, who accused TikTok of exploiting the rights and data of users, often when they are minors.

In its press release, the UFC-Que-Choose denounced the “deceptive system” of “virtual gifts”. These allow users to reward their favorite videos. The association showed that the social network was “doing everything to ensure that the user forgets that it is actual money”. TikTok had once again complied with the rules, prohibiting users under the age of 18 from buying, sending or receiving virtual gifts.

This is not the first time that TikTok has had problems with the exposure of young users to so-called dangerous content on its platform, or with the collection of their data. In the United States, they fined the Chinese social network $5.7 million for violating the Children’s Online Privacy Protection Act (COPPA), which concerns applications intended for children. Last month, Anne Longfield, a former children’s commissioner in England pointed him out. The latter accuses him of having illegally collected the personal data of millions of children in Europe and the United Kingdom.

Filed Under: News

Primary Sidebar

E-mail Newsletter

More Articles

Three Tweets related to EtherRock sales

Not one not two, Three digital pet rock cliparts sell for $600K each

August 22, 2021 By Amer Bekic

PolyNetwork Hacking Incedence

Hacker who stole $800 Million, now offered a white hat job by its victim firm

August 20, 2021 By Amer Bekic

credit card back panel containing the magnetic stripe

MasterCard announces future without magnetic stripe on the back.

August 17, 2021 By Amer Bekic

Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars

August 14, 2021 By Amer Bekic

Bored Ape Yacht Club Token 3749

This bored ape pic just sold for 1.29 Million dollars!

August 14, 2021 By Amer Bekic

Footer

Search this site

Recent Articles

  • Not one not two, Three digital pet rock cliparts sell for $600K each
  • Hacker who stole $800 Million, now offered a white hat job by its victim firm
  • MasterCard announces future without magnetic stripe on the back.
  • Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars
  • This bored ape pic just sold for 1.29 Million dollars!

Browse Topics

  • Blogging (164)
  • Content Marketing (7)
  • Cryptocurrency (5)
  • Digital Marketin (4)
  • Digital Marketing (333)
  • E-commerce (122)
  • Google (195)
  • Google Ads (24)
  • Marketing (166)
  • News (344)
  • Seo (74)
  • Social Media (43)
  • Technology (27)
  • Uncategorized (82)
  • WordPress (22)

Tags

Amazon Android Apple Apple Watch Artificial Intelligence B2B Bitcoin Blogging China Content Content Marketing Coronavirus Cryptocurrency Cybercriminals cybersecurity Digital Digital Marketing Facebook Gaming Google Increase Sales Instagram Intel internet strategy iOS 15 iPhone iPhone 12 IPhone 13 Make Money Marketing Microsoft Nvidia Online Marketing Samsung Science Search engine optimization Seo SEO optimization by content Social Media Social networks Technology TikTok Twitter Windows 11 YouTube

© 2019–2025 · SwaCash.com