“If you search, you will find” – this saying applies not only to everything in life but of course also to the Internet. This lesson is particularly important when it comes to your website. Because your potential customers should find you or your company, whom they carry out a search query that deals with your core business. The noise is loud on the Internet – you will encounter a large number of companies that are also trying to direct search queries to specific terms to their websites. With this article, we would like to show you how you can increase the traffic on your site with the appropriate tools and strategies by choosing the right search terms Google.
What is part of the ideal search engine optimization (SEO)?
As we have already indicated, the right choice of focus keyword, which should lead interested users to your website, is critical. But how do you find these terms and make use of them? When we talk about SEO optimization, we also have to talk about SEO keyword. Through the ideal method of the right keywords, you contribute to the fact that search engines – and thus also users – are referred to your website faster. The search result leads directly to your company.
Of course, some aspects are entirely logical and require no further keyword research – if you have a flower shop, for example, it is clear that terms such as “flower shop, flowers, flower arrangements” etc. are among the names that your potential customer is looking for becomes. Only this type of keyword determination is not enough to get the best results. Intensive keyword research is of particular importance and requires effective SEO online marketing. Your on-page optimization. This way, search queries are ideally used to give your company even more reach. It also helps to find new topics for your content marketing strategy.
Search terms Google – Learn to think about how your customer is looking!
Think carefully about how your customers can reach you. Most entrepreneurs use Google Ads accounts to become more visible on the Internet. These are filled with the appropriate keywords. There are a variety of different sources available to help you find the right ones to improve your search engine marketing.
For example, consider the following when determining keywords:
- Your website: Always keep it up to date. Find gaps between the content of your website and your keyword list.
- Your products: Make sure that your products can be found quickly and easily on Google. If you’re a retailer, things like product names and models can make keywords powerful.
- Your brand: also think about your brand. The name of your brand – together with the product – already represents a new keyword group.
It can also make sense to enter your URLs as keywords. Some people also search for them on Google if, for example, they cannot remember the name of a product.
An essential feature for optimal SEO – keyword tools
Your keywords should reflect all of the different types of user queries that could help someone find your business when they’re looking for something you offer. So that the Google search of your potential customers also ends on your website, you should use a keywords tool. One of the best known is the so-called Google Keyword Planner. This tool has the task to find the right search terms for your Google Ads campaigns and shows you how high (or how low) specific words are in the course about the topic of your choice.
The Google Keyword Planner offers the following options.
- Search for keywords and find ideas for Google ad groups
- Ranking of existing keywords that you enter yourself
- Creation of various keyword lists
Step-by-step: the Google Keyword Planner
To use the Google Keyword Planner, you need a Google Adwords account. If you don’t have an Adwords account yet, you can set it up in a few minutes. By the way, you do not need to initiate an active Adwords campaign to use the tool – nevertheless, you should install the Adwords account completely.
Next, log in to your Google Adwords account. Then click the wrench icon in the toolbar at the top of the page and select the Keyword Planner tool. Now you have two options – on the one hand; you can find relevant search terms from the planner or have your keywords checked for significance. Fortunately, these two SEO-oriented keyword research tools are enough to generate thousands of potential keywords. The tremendous new SEO offer optimized texts.
Generate keywords in different ways
If you want to generate new search terms instead of checking existing keywords, the search field shows you the option to type words, phrases or URLs that relate to your topic. How good the results of the research are depending on your input, which is why you should be strategically wise here.
- “Word entry”: These are individual words that describe your company (e.g. “car” or “vacation”). This enables you to access Google’s internal keyword database for various industries.
- “Phrases”: Here, you enter terms that consist of one to three keywords. For example, if we assume that you have a pet shop, you can enter terms such as “feed for rodents” or “grain-free animal feed” here. Terms that your customers would use in their Google search to find what they’re looking for.
- “A URL that relates to your company”: This is primarily for Adwords users. But even in this way, you can sometimes find important keywords by entering the URL of your website or an article on your homepage.
Check your keywords
This is a function that is useful if you already have a long list of keywords and want to check their search volume. To put it in a nutshell, this option will not help you generate new keyword ideas. You may also discover new online marketing trends for your industry. Nevertheless, the information determined in this way is by no means uninteresting. Copy a list of keywords into the search field and click “Go”.
Search terms Google – What is all about SEO?
Determining the right keywords is a measure that influences a wide variety of factors in the ideal SEM search engine optimization. The correct search terms are also useful in connection with services such as Google Suggest. But Google has come up with much more for the optimal traffic on your website.
Here is an overview of the essential features:
Google Search Console
The Search Console ensures that your website always stays up to date. Thanks to the Google Search Console, you can find errors in the code, internal links and other areas of the site. The Search Console also shows which online search queries the user came to the website and which terms were relevant. Since many users are now only online via smartphone, Google’s Search Console also shows how well your site is displayed on the go. The feature also shows you how often specific keywords are used within the domain.
Google Analytics
Google Analytics is a free web analytics tool that produces detailed statistics about website activity. Google explains on its website that the system “helps to analyze the traffic on a website and to get a complete picture of your target group”.
Google Analytics uses a Javascript tracking code to collect data about visitors to your website and their interactions on your page. You then insert this code on your website.
With Google Trends, you can observe specific topics and search terms. This is also important for keyword analysis. Thanks to the tool, and you can see the search interest in a question or a search term within a specified period and also see which words are searched in addition to the first time.
Google Suggest
It is not easy to improve your status on Google Suggest or to provide the keywords that ensure that auto-completion is in your company’s favour. You had already noticed how important Google Suggest had become when you started a search query on Google. The tool is strongly oriented to the search behaviour of its users by logically merging term groups according to their temporary popularity.
As soon as you started typing a term, the word was completed by not only spelling it out but adding alternative names. Wouldn’t it be nice if your company could also benefit from this feature?
The direct influence on Google Suggest is challenging to control – it is essential in this context that you conduct meaningful content marketing and try to identify suitable keyword trends using Google Trends and include them in your content strategy. Because in the end, it is always about generating content in which the terms that users are looking for are incorporated.
Conclusion: Anyone who says SEO must also mean keyword optimization
Even if proper keyword research can be a bit time-consuming, it is worth it. After all, you want your new, potential customers to find you and your offer immediately if you are looking for services or goods from your core business. With the right key terms that you can generate with the right tools, you can find out exactly how your target group is looking. You then incorporate these terms into your content marketing strategy and your general online marketing measures – and thus manage to generate traffic to your website.
