Online Shop – 10 things to consider!

So you want to start an online shop? That’s (almost) always a good idea!

In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* What I mean by “better,” I explained at the end of the article.)

So, if you believe you can do more or better things for your customers, than existing online stores do: Let’s go!

From a purely technical point of view, it has never been easier to enter the eCommerce business than it is today. Nevertheless, there are some aspects that online shop owners should think about before starting their own shop.

In this article, I want to introduce 10 points, which should be considered when creating an online store. I report here partly from experiences and observations of other online shops. But there are also many things I could have done better myself before creating my first online store. I have learned from my mistakes and hope to help some of you with it. As soon as I get there in time, I will pick up each one of the 10 points and write one article in each detail.

1. The right shop software

The right shop software to find is not so secure. There are countless providers for online shop solutions. Generally, one can differentiate between three Onlineshop solutions. The first would be the rented online shop such as StratoJimdo or Lightspeed (formerly SEOshop). The next would be a self-hosted open source solution like Magento or XTC. The third variant is an in-house development. What you really need depends on many factors and is often very individual.

2. The right merchandise management

What is often overlooked by many, is the right choice of inventory management. While there are usually a few sales and transactions at the beginning, accounting, ERP, and CRM are often still very manageable. But with increasing sales, the effort behind the shop scenes will increase.

Many online shops often fail due to proper storage and bookkeeping. That is why it is essential to ensure that you work with useful software for inventory management right from the start. Above all, it is necessary to have a functioning interface to the online shop to avoid duplicate bookkeeping.

3. Long-term planning of online shop structure

Also of great importance is the structure of the online shop. These should be planned very early in the start-up process. Even if you do not have so many products and categories at the beginning, you should already create the navigation structure in advance. It should be logical and short.

There are too many online shops where you can not see any structure in the navigation. This is often because online shops have grown and just added new categories. Usually, this results in duplicate categories and confuses customers. Other online stores have one sub-level at a time, and the customer has to click through to the product forever. Therefore, you should really from the beginning already have the ‘big picture’ in mind, even if you start with only a few products.

4. SEO basics are mandatory

One of the most critical points that are unfortunately neglected too often on bon-shop-founders is SEO. You do not have to be an SEO professional to create an online shop, but you should have at least dealt with the basics before. SEO is so essential, especially since in the initial phase of an online store, there is usually no budget for advertising in eg, Google AdWords. So most traffic comes through the search engines. So that the online shop but can be found at Google & Co., it needs a decent SEO base.

But this is totally neglected by many online shop operators. Of course, you can also rely on SEO agencies, but here too fundamentals are essential. Unfortunately, there are far too many SEO agencies, are totally overpriced or just have no idea and the customer even harm. Especially here, it is essential to master at least the basics, to be able to judge their work and competence to some extent. SEO basics also play a crucial role in the structure of the online shop, or when writing product descriptions and many more. SEO is the tool number 1 for every shop owner to get customers into the shop.

5. Speed ​​in shipping is must

This is a point that makes me amazed at the large mail-order companies. I have recently placed an order with a large and well-known German mail-order company. It took me 6 days to get my order! Then in the package was only half of my ordered items and a note. The note stated that the other half would be delivered in 4 weeks, but I should pay the bill within 14 days. Something you can not do anymore today!

A package should arrive at the customer after a maximum of 1 to 2 days. I have heard of traders many times that it is not so easy. But then I wonder why Amazon almost always manages to deliver the packages to me the next day. Not only that! Amazon is already testing a same-day delivery option. So ordered in the morning, delivered in the evening. Customers expect fast shipping and therefore, the obligation in eCommerce.

6. Payment methods for online shops

Also, an important point is the payment methods that are offered in the online shop. Each online shop has very different target groups, and each target group requires a specific payment method. In general, there are very popular with online retailers standard payment methods such as advance payment or PayPal. Often, however, sales potentials are lost due to the lack of payment methods.

You, therefore, need to analyze your target audience carefully to determine which payment methods are required. If, for example, you have an online shop with a target group from the middle to upper class with a high income. I would definitely not want to give up on credit card payment. If the online shop targets a target group with a rather low income, then you can probably do without the credit card. The age structure of the target group also plays a significant role in the preferences of the payment method. Therefore, a detailed analysis of the target group is an essential prerequisite.

7. Learn HTML & CSS basics

This point is such a thing. Generally, you do not need any knowledge in HTML and CSS to found and operate an online shop. Many providers of shop solutions loudly advertise that such knowledge would not be necessary for their shop system. Web design agencies also often claim that they set up the shop turnkey and you do not have to do anything else yourself. That may be true, but I have the experience that it is helpful, at least to acquire basic knowledge.

Often, for example, you just want to change any little things in the shop design. But without help, one is then quickly lost. Because of every little thing, however, to get a programming service provider to support is not only annoying and time-consuming but also goes into the money. That’s why I think that it can not hurt to deal with HTML and CSS. The possibilities are really diverse, and you can learn the most important super tutorials on the Internet. You do not necessarily have to be a “professional hacker,” but you should at least know the basics – even to be able to have a say when the next bill comes from the programmer.

8. The customer is king

This is a topic that many online shop owners forget: But even in online retail, the customer expects a certain level of customer service. Many online shop operators forget that their customers can also shop elsewhere at any time. However, to retain your customers and get recurring customers, you have to offer them something that does not exist in the competition. That can be products, prices, or exceptional customer service. And it’s not even that hard: an easily accessible & easy returns process.

A telephone number that communicates openly and is also used (in fact, many online shops have their number only in the imprint and do not take advantage of this added value for the customer). Goodwill is also an important topic. Very often, I have already withdrawn articles after the expiration of the right of withdrawal, and I have never regretted it. On the contrary, it is precisely these customers who later prove to be very loyal, since you appreciate it when the online shop goes beyond its legal obligations to the needs of customers.

9. Make product pictures yourself

In general, many manufacturers and suppliers offer product images for download, which the shop owners may then use online. This is often a straightforward way to get product images. However, one must note that other online shops use the same pictures. For example, if a customer does a product search through Google Shopping, they will see dozens of the same images.

Therefore, it makes sense to use self-made photos to stand out of the crowd. Product images can be relatively easy and inexpensive to create yourself. The necessary equipment is quickly procured. It only takes time and a bit of tinkering, but it’s worth it. I will write a tutorial on the subject and show how easy it is to make good product images yourself.

10. The right legal form for online shops

The last point, of course, is choosing the proper legal structure. A frequently used model is the Einzelkaufmann, the GmbH or unfortunately also the Ltd. Especially from the English Ltd is not recommended, because it is in the eCommerce very much about trust and that is rarely given at an Ltd. A new trend is also the Mini GmbH, as it is relatively easy, cheap, and fast to build. And after a while can be converted into a GmbH. Also on this point is a detailed article in planning.

On the topic “do it better than the others.”

At first, I mentioned that it still makes sense to put your own strength and energy (and possibly your own money) into setting up an online shop, if you do it better than the competition.

By that, I mean that it does not really matter WHAT exactly you do better.

The main thing is that you are doing something better.

  • Offer your customers better/ more sophisticated products. Put yourself in your target group: what could your customers find disturbing on the competing product? Do it better!
  • Or you take the customer service :
  • You may have discovered that it’s not common in the industry you’re targeting to offer free shipping. Then do it differently and provide free delivery!
  • Your competitors run the telephone customer hotline via a call center? With you, customer consultation takes place on the telephone by the boss personally!
  • Know your products better than the competition: Convince in your shop with customer-oriented product descriptions. Count on the advantages and disadvantages of the individual products.
  • Put your assortment together more thoughtfully than the other shops. Choose very carefully, if and what you take in the shop. Sometimes less is more than slapping the customers with choices.
  • Be better in SEO! Write adviser texts with real added value, not just SEO blah.
  • Do Smarter Marketing:  Keep your eyes peeled for advertising channels where your competitors are not active. Cooperate with bloggers, for example, if the others do not.
  • Be more present in the social networks, approach the customers, be open and interactive.

As you can see: In most industries, there is a starting point in which one can deliver better performance with one’s own online shop than the competition.

You just have to look carefully!


I hope I was able to give you an initial overview of what I think are the most critical issues for starting a business in eCommerce. It was all the points that you should remember in my experience before you create an online store. I will write a detailed article on each item over the next few weeks. If you have comments or testimonials, I would appreciate the feedback. I would also like to know which other points you feel are critical. Maybe I did not even think about it or even forget something.

Categories: Digital Marketing, E-commerce, Google, Marketing

Tags: , , , , , ,

547 replies

  1. Hello! I’m at work browsing your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look
    forward to all your posts! Keep up the outstanding


  2. This website was… how do you say it? Relevant!! Finally I have found something that helped me.


  3. Useful information. Lucky me I found your website unintentionally, and I’m shocked why this coincidence did not took
    place in advance! I bookmarked it.


  4. If you wish for to take a good deal from this article then you
    have to apply these techniques to your won weblog.


  5. Wow, amazing blog structure! How lengthy have you
    been running a blog for? you made blogging glance easy.
    The overall look of your site is magnificent, let alone
    the content!


  6. Wow, fantastic blog format! How long have you been running a blog for?
    you make running a blog look easy. The entire glance of
    your website is magnificent, as neatly as the content material!


  7. Pretty! This was an incredibly wonderful post.
    Thanks for supplying this info.


  8. Have you ever considered about adding a little bit more than just your articles?

    I mean, what you say is important and everything.
    But think about if you added some great graphics or videos to give your posts more, “pop”!
    Your content is excellent but with images and
    videos, this blog could undeniably be one of the best in its niche.
    Amazing blog!


  9. I am genuinely pleased to read this website
    posts which includes plenty of valuable data, thanks for providing
    these kinds of information.


  10. I always used to read article in news papers but now as
    I am a user of internet so from now I am using net for content, thanks to web.


  11. Yesterday, while I was at work, my cousin stole my iPad and tested to see if it can survive a 25 foot drop, just so
    she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share
    it with someone!


  12. I’m not sure where you are getting your information, however good topic.
    I must spend some time studying much more or working out more.
    Thank you for great information I was searching for this info for my mission.


  13. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an edginess over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly a lot often inside
    case you shield this increase.


  14. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog
    that automatically tweet my newest twitter updates.

    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would
    have some experience with something like this. Please let
    me know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.


  15. Mil gracias por otro artículo refulgente. Me
    anoto todos tus consejos desde hace cierto tiempo y me encantan!!!


  16. Gardening is a great way to escape the stress connected with everyday life by
    working having your hands as well as becoming around touch with nature.
    They have also a good way to help add some beauty and peace to your
    property by encircling it using lovely plant life.
    Read about to find out just how to start your property back garden today.

    To store your own garden-fresh onions for usage through the
    winter in addition to prevent having them rot or perhaps mold,
    shop them within pantyhose! Indeed, pantyhose! Basically place the onions directly into the legs of pantyhose, and,
    to avoid permitting them feel one an additional (which is what
    helps develop mold in addition to rot), position a twist wrap involving each onion as well as following.
    To store, hang typically the pantyhose by way of the gusset in a cool dry place and cut down or
    maybe pop a ditch inside pantyhose to seize an red onion when anyone need it.

    If an individual are planning an water sources technique for your backyard,
    take into account a drip irrigation system.
    A conventional system using sprinkler heads drops some
    sort of great deal water by evaporation. Yet , a spill program irrigates your back garden by simply a
    constant poor drip of water underneath the surface, which means fewer normal water is wasted by means
    of evaporation.

    Use stones seeing that herb markers if a person want to keep
    a new natural looking motif. You can write with permanent powerful marker on the smooth aspect of stones plus encompass your plant having them.
    This way you can be able to say to what sort of
    plants you include without having a unattractive white mark.

    Test raising crops that are straightforward to store or store them selves.
    If handled effectively in addition to gently, given the right amount of
    time for you to get rid of, garlic, onions, sugary potatoes, squash, dry beans, or maybe shallots will keep for the very long time in a good cool, dry location. No canning or getting stuck required.
    It will ensure getting fresh vegetables from the garden all winter longer.

    Pay for attention to the temps in your back garden. Whenever it is early, as well as past due date, in the season there is some sort of probability
    that your plants could be exposed to frost. Freezing conditions will cause quite a few plants to die,
    in addition to some that live will not produce at the level
    they will have otherwise.

    Drop is an excellent time of often the year to plant an autumn veggie garden. The moderate temperature of autumn are amazing for cultivating fast-growing, cool-season vegetables such as
    green spinach, radishes and lettuce. Developing
    an autumn garden plants will do require some arranging
    when you need to collect your greens crop in advance of
    the first frost. By simply looking on the seed starting
    packet, you will discover out just how long that usually takes for your vegetable to help be mature
    enough to harvest. Since plants grow more slowly in the shortened
    days of tumble, add two days to the time posted on the seed package.
    If the total range of days and nights is 1 out of 3, make sure you seed your fall crop in least that many nights before the time that the first working day
    of svale typically occur in your caratteristico.

    Create heat with fantastic or yellow foliage. Visual vibrancy plus warmth delivers from glowing and yellow-leaved foliage.
    These are particularly useful in shady locations, presenting
    the optical illusion of lighting and depth. They fit wonderfully with violet flowers or maybe deep dureté foliage.
    Good choices include Caryopteris ‘Worcester Gold’, Viburnum ‘Aureum’,
    different Hostas and Spirea ‘Gold Flame’.

    Plant in the shade. All plants need light to survive, but not all of them need to brilliant the
    sun. Plants native to forest areas usually are happy when they find protection from the sun’s rays.
    There are quite a few plant life that will succeed in a sketchy backyard,
    including Hosta, Cyclamen, Foxglove, Helleborus, Japanese
    Anemone, and Ajuga. By seeding all these, you will have some
    sort of year-round exhibit of coloring in however, shadiest associated with

    When you have a small baby, consider using your child in a back pack while you
    garden. Being out-of-doors is an excellent stimulating experience for an infant, plus these people
    get to spend more time with anyone. Organic gardening is usually safest for baby, like generally
    there is no risk connected with them suffering from harsh or
    maybe dangerous chemicals while an individual work.

    One of this best approaches to always be successful on organic horticulture is to plan first.
    The top laid out strategies for an organic and natural
    garden, generally make for by far the most successful garden. Plan what will you
    plant early on together with be guaranteed to have back-up fruit and vegetables prepared to plant as soon as short-lived plant
    life, like member of the lettuce family and spinach, are accomplished for the year.

    Compliment the areas of your own yard exactly where grass can not grow.
    Do certainly not be discouraged. Perform not try to regrow goblet
    there. Go ahead and even take this possiblity to
    modify your ground cover a much more natural choice. Look to get something
    that is low-maintenance, together with put anyplace grass can be struggling to be able to thrive.

    One unusual nonetheless apparently practical tip
    regarding growing organic and natural plants, would be to
    lightly comb your plant life with your own fingers or a
    bit of cardboard 1-2 times daily. While this appears weird,
    exploration shows it will help plants expand much larger, versus not necessarily petting these people at

    Here is usually a tip for natural and organic gardening!

    Utilize a rain gauge. Most plant life require regarding a half inch of liquid
    per week. To discover exactly how much you need to help water,
    it can be essential to know how much drinking water the plants received coming from rain.
    As rain can vary greatly in a metropolis, don’t depend on your
    weather review; instead use a rain judge for you to determine the amount of which chop down with your location.

    Many horse farms will certainly give you their equine manure for free in the event that
    you ask. Some can even transport this in order to your doorway for a good
    small fee. Horse manure is normally rich in vitamins and nutrients that plants
    crave. Commonly, the manure is usually blended with wood shavings to
    be able to reduce the smell. For your serious organic, make guaranteed that typically the scraps made
    use of are also organic and natural.

    If your life is nerve-racking, growing plants cannot be
    advised enough. As you may have noticed by reading through this
    short article, gardening is an easy activity as well like a good great stress reliever.
    So, what excuse carry out you have in definitely not starting?
    Apply the suggestions in this article today to produce a excellent garden and to make yourself sense fantastic, way too!


  17. If you are going for best contents like myself, only visit this web site daily as it gives quality contents, thanks


  18. Hi there friends, pleasant piece of writing and good arguments commented here, I am in fact enjoying by these.


  19. Whats up this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding knowledge so
    I wanted to get advice from someone with experience.
    Any help would be enormously appreciated!


  20. Thanks for sharing your thoughts about marketing provides.


  21. Thanks for this article… I really wanna my customers to educate themselves about selling online, may people have no idea. There are so many details on selling online that makes difference in the end.


  22. If some one needs to be updated with newest technologies therefore he must be visit this web page
    and be up to date daily.


  23. Your given tips are really important and helpful…because I also love to shop online.


  24. It’s in fact very difficult in this active life to listen news on TV, so I just use the web for that reason, and
    obtain the hottest news.


  25. Having read this I thought it was extremely enlightening.
    I appreciate yoou spending some time aand energ to put this information together.

    I once again find myself spending a lot of time both reading and
    commenting. But so what, it was still worthwhile!


  26. I’m gone to tell my little brother, that he should also visit this
    webpage on regular basis to get updated from hottest
    news update.


  27. you’re truly a just right webmaster. The web site loading velocity is amazing.

    It sort of feels that you are doing any distinctive trick.
    Furthermore, The contents are masterpiece. you’ve performed a magnificent process in this


  28. naturally like your web site however you have to test the spelling on quite a few of your posts.
    A number of them are rife with spelling problems and I to find it very troublesome to inform
    the truth on the other hand I will definitely come again again.


  29. This blog was… how do you say it? Relevant!!

    Finally I’ve found something which helped me. Appreciate it!


  30. Everythjng is very open with a really clear explanation of the challenges.
    It was truly informative. Your website is very helpful.
    Thank you for sharing!


  31. Good post. I’m facing a few of these issues as well..


  32. I just like the helpful information you provide for your articles.
    I will bookmark your blog and check once more right here frequently.
    I’m reasonably sure I will be informed many new stuff proper here!
    Best of luck for the next!


  33. My brother suggested I would possibly like this blog.
    He was entirely right. This post truly made my day. You
    cann’t believe simply how so much time I had spent for this info!


  34. whoah this weblog is magnificent i really like
    reading your posts. Keep up the great work! You understand, many people are hunting around
    for this information, you can help them greatly.


  35. Have you ever thought about publishing an ebook or guest authoring on other blogs?
    I have a blog based on the same subjects you discuss and would love to have you share some stories/information. I know my
    viewers would appreciate your work. If you’re even remotely interested, feel free
    to shoot me an e mail.


  36. Hello, I wish for to subscribe for this blog to take
    latest updates, so where can i do it please assist.


  37. Thanks for sharing your thoughts about marketing provides.


  38. Excellent weblog here! Additionally your website quite
    a bit up very fast! What host are you the usage of? Can I am getting your associate link in your
    host? I desire my web site loaded up as fast as yours lol


  39. An impressive share! I have just forwarded this onto a coworker who has been doing a little research on this.
    And he actually ordered me breakfast simply because I discovered it
    for him… lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending the time to discuss this matter here on your website.


  40. I believe this is one of the such a lot vital information for me.
    And i am happy reading your article. But should statement on some general
    things, The web site taste is perfect, the articles is really nice : D.
    Just right job, cheers


  41. I think what you published was actually very logical.
    However, what about this? suppose you wrote a catchier
    title? I ain’t saying your information isn’t good.,
    however what if you added a title to possibly
    grab a person’s attention? I mean Online Shop – 10 things to consider!
    – SwaCash | Internet Marketing | Digital Marketing is kinda boring.
    You might glance at Yahoo’s home page and watch
    how they write article titles to grab people to click. You might add a related video or a pic or two to grab readers excited about everything’ve got to say.
    Just my opinion, it might make your posts a little bit more interesting.



  1. Online Shop – 10 things to consider! — SwaCash | Internet Marketing | Digital Marketing – Rexton digital

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: