The development of his professional activity and his online marketing always goes through the right choice of techniques ensuring a better SEO on the web. Starting with SEO and visibility on the popular Google search engine.
Thanks to Google Ads, you’ll be able to take off your sales by attracting more customers and retaining your prospects.
But what exactly are Google Ads? How does this tool work? What are the most effective techniques to reach the customers who are looking for you with this powerful tool? Answers through this article!
WHAT IS GOOGLE ADS?
To ensure your presence on the net, you must attract many customers by implementing an effective SEO strategy. It is also necessary to convert and retain your prospects. Today, several digital tools allow you to advertise and broadcast your messages and values online, regardless of the nature of your professional activity. These tools include Google Ads.
Google Ads is a digital advertising tool, created and developed by the Google giant. Appeared for the first time in 2000 in the United States, Google Ads today attracts millions of people all over the world. Wanting to improve their referrals on the search engine, so reach the maximum possible number of customers to enhance their names. Web marketing business.
Google Ads allows you to run online advertising campaigns based on ads on the Google search results page. This announcement system is, at once, practical, easy to use, available to everyone and above all-powerful!
WHY PREFER GOOGLE ADS?
You may have noticed that when you use the Google search engine, two types of results are displayed. The first results are displayed at the top and are marked “sponsored.”
The other results are “classic” or “natural” results. These results are ranked according to their relationship with your search. The first type of these search results are the results of Google Ads! As you can see, Google Ads helps you position your website on the first page of search results. Allowing you to enjoy more visibility and attract more customers!
This is why Google Ads is today the most powerful digital tool that many people choose this tool to improve their online referencing. And thus develop their field of professional activity quickly.
Google Ads not only helps to find and attract potential customers but also turns them into new customers. Indeed, it is by ensuring your presence on the search engine that you will be able to seduce and even convince a more significant number of Internet users. According to the latest statistics, 8 out of 10 users use Google to search. So why not take advantage of the power of this digital tool!
HOW GOOGLE WORKS
Professionals and web marketing specialists all agree that Google Ads is the best way to achieve an effective advertising strategy by attracting customers using the search engine. Therefore to get an excellent return on investment.
Google Ads is based on a keyword bidding system. So that you can impose yourself against your competitors and improve the SEO of your website, just buy the keywords most likely to match the research of your potential customers, to put sponsored links to your website or to your online store.
This SEO method is known as Paid Search or SEA. More effective than natural referencing, which requires background work and regular publications, Google Ads campaigns are essential for companies and companies wishing to improve their notoriety.
HOW TO REACH CUSTOMERS THROUGH GOOGLE ADS?
Google Ads is available to businesses and individuals. This tool is open to all those wishing to improve their referencing quickly by optimizing the visibility of their websites.
Since Google Ads is based on an auction system, it is, therefore, necessary to define a good strategy and apply specific techniques to take full advantage of the power of this tool to optimize its online campaign and reach all the customers who are looking for you!
Creating a Google Ads campaign takes only a few minutes, but optimizing, it requires the application of these different techniques.
TECHNIQUE 1: WELL DEFINE YOUR OBJECTIVES
This is the critical step in the success of any Google Ads campaign. Many people are unable to attract customers. Even if they have the money to buy the keywords because they have not defined the main goals before launching their campaigns. Your goals should be based on better traffic, that is, maximum clicks, better visibility (that is, the number of times your ad appears on the user’s screen). An optimal conversion and an increase in your turnover.
By setting these goals, you will be able to succeed in all your Google Ads campaigns, thus attracting a significant number of customers.
TECHNIQUE 2: WELL CHOOSING YOUR KEYWORDS
As bidders, you need to carefully choose the keywords for your ad having a relationship with your website or with the nature of your web marketing. The keywords are the basis of operation of this tool.
There are different tools to save you time by generating keyword lists. Among these tools is the ” Keyword Planner.” The results of this tool are displayed in tabular form. So you can sort the keywords by relevance and choose the best suited to your domain to build your Google Ads campaign.
TECHNIQUE 3: IDENTIFYING NEGATIVE KEYWORDS
The goal of a Google Ads campaign is to have more visibility and attract more customers. It is, therefore, necessary to choose specific negative keywords that you do not want them to be displayed during a search.
In fact, negative keywords are keywords that are irrelevant to the nature of your professional activity on the web. By choosing these keywords, you increase the clickthrough rate (CTR), so the quality of the keywords you want to buy.
It is thanks to this technique that you will be able to benefit from a better Quality Score, thus to be able to profit from a lower cost-per-click offered by Google. (Google gives importance to the quality score and encourages to improve this parameter ).
TECHNIQUE 4: CREATE A QUALITY ANNOUNCEMENT
The quality of your ad is critical because it affects the cost per click. The higher the quality of your ad, the lower the cost per click. An optimized ad must-have titles of no more than 30 characters and a description of 60 to 70 characters.
As for the URL that will be displayed on the ad, it must be directed to your landing page, which must also be perfectly optimized. To test the effectiveness of the ad you just created, we recommend that you create two versions and apply the A / B test. This test consists of running both ads at 50% randomly and then locating the most effective ad that attracts more customers.
TECHNIQUE 5: ANALYZE THE REPORT OF RESEARCH TERMS
Once your Google Ads campaign has been created, you must analyze the search terms report generated by Google Ads. This report is used to identify the keywords that you have purchased that have caused clicks, which has helped attract customers to your website. You can then delete specific keywords and add others according to this report and according to your Ads campaign goals.
TECHNIQUE 6: WELL DEFINE THE MONTHLY BUDGET
Your monthly budget for the Google Ads campaign must be well defined. Ads campaigns are billed on a cost-per-click basis, and the cost depends primarily on the number of clicks from users. You must specify your maximum CPC for the chosen keywords. Google’s recommended CPC estimates vary daily.
We, therefore, advise you to check these estimates before setting your monthly budget. You can then optimize bids throughout the life of your Google Ads campaign.
TECHNIQUE 7: THINKING THE MOBILE VERSION
It is necessary to target the most significant number of Internet users to attract the maximum number of customers to its website. So you can take advantage of different types of web browsers, even mobile versions of browsers.
By delivering Call-to-Action messages, you’ll be able to improve your click-through rate and therefore benefit from better conversion and ROI.
TEHNIC 8: SETTING UP CONVERSIONS MONITORING
The conversion tracking system is essential to ensure the success of your Ads campaign. This tool allows you to observe and follow the interaction of Internet users vis-à-vis your advertisement (purchase of products, subscription to the newsletter, download applications, etc.). This tool is offered by Google Ads and allows you to track your ROI to optimize your ad regularly.
TECHNIQUE 9: DELETE CERTAIN ANNOUNCEMENTS
It is necessary to focus on high-performing ads to improve ROI. To do this, we advise you to delete the ads with the lowest performance or to correct them.
By limiting the number of your ads, you’ll be able to improve the results of your Google Ads campaign.
TECHNIQUE 10: ADDING EMOJIES TO ITS ANNOUNCEMENTS
Google has announced the possibility of integrating emojis within sponsored ads. Emojis are powerful ways to attract the attention of all Internet users and to encourage them to visit your website!
TECHNIQUE 11: USE GOOGLE AD BUILDER
The Google Ad Builder is a tool developed by Google, allowing you to create high-quality, image-quality ads quickly to optimize the display of your ad on the search engine. According to Google, using Google Ad Builder is a pretty effective way to increase your conversion rates by 20%. So if Google recommends this tool, then why not use it to attract more customers.
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SOME DISADVANTAGES OF GOOGLE ADS
Although Ads campaigns can improve SEO quickly, this solution pays off. The resemblance between SEO SEO and SEA paid SEO can be misleading.
Google Ads campaigns can be quite expensive, so we advise you to apply the different techniques that we have just offered you through this article. Not only to attract a large number of customers but also to minimize your expenses and optimize your return on investment. In the case of a non-optimized ad, the price of specific keywords may exceed 30 francs/click.
Never forget that Google wants you to spend money. They will do everything to make you start your campaigns as quickly as possible, without necessarily advising you to optimize them. Follow our techniques to make sure you get the most from your investment.
CONCLUSION
Google Ads is the most powerful tool for advertising online quickly. Knowing how to use this tool is the guarantee of success of your web marketing campaign for an optimal return on investment.
To improve your SEO in the long term, we advise you to combine the SEO, which is based on sustainability. Paid search by regularly publishing useful quality articles to enhance the visibility of your website or your shop online in the long term and to build customer loyalty!
