You will find 20 tips to attract them.
Set your target well
This is the BAba of the seller. No need to get started with new customers if you do not really know who you are looking for … Draw a robot portrait of the typical customer who might buy your product or service. Then explain what his desires, his expectations, his habits, and the places where he will find the information on the products: an investigation worthy of the most memorable parts of Cluedo is!
Comunicate on social networks
Everyone says today, brands must be present on social networks. Yes, but still, need to know how to use them! Create a Facebook page yes, but if you regularly animate with information that may interest customers, for example.
Encourage satisfied customers to testify.
Because they are your best ambassadors. These customers will be able to launch a glowing word of mouth on your product that will spread and will quickly reach potential customers already acquired through this recommendation of a third party they trust. What’s better?
Place yourself as an expert.
What will convince customers to go home? To know that you are the best. And how do you pass this idea? By placing yourself as an expert in the field, through the writing of a specific book, posting on social networks articles focused advice or by intervening in the famous “forums of experts” magazines. A small amount of extra work for a max effect.
Build an effective website
Today most consumers start by taking a look on the Internet before deciding on their purchases. So focus on building a useful website. It must be clear, precise, and well arranged. Also, be sure to style: an “old-fashioned” site will not boost the buying momentum!
Diversify your offer
If your product or service does not attract enough customers, one of the solutions is to propose another one. A simple idea, even simplistic, but that can make its effect! Analyze the trend of your market and think carefully about what your target is waiting for … All you have to do is surf the wave of success.
Improve your business approach
Because, rarely, a customer comes along to ring at your door by unsheathing his pen, ready to sign the contract, it will be useful to improve your commercial! Coaching, training, or reading diligently specialized books … all means are suitable to become a better seller.
Do not be afraid of phone prospecting.
At night, do you dream of a psychopath phone sequestering you in your office? No doubt, you are the victim of an acute form of prospecting-phobia! So relax and relativize: even the best-sellers are regularly hung in the nose! You can also consider training in this area to build confidence and improve your efficiency.
Explore multiple promotion techniques
Do not say that you have never been convinced by the marketing techniques put in place by manufacturers to buy their products? The famous “2 for the price of 1”: a magic trick? No, just a perfect understanding of the mechanisms of the purchase impulse … that you can take back to your account by remixing a little.
Conclude partnerships
Because at 2 we are stronger than alone. No, this is not an advertisement for Meetic but commercial advice! By combining with a company that offers a complimentary offer to yours, you offer you greater visibility and expand your network.
Improve your offer from your customers’ feedback
They may not have a marketing diploma in their pocket, but they are the ones who will advise you the best to optimize your offer.
Renovate your image
A customer asks you if your grandfather has drawn your logo? It may be time to refresh your vision by giving it a facelift! And because passing through the facelift box does not only work for women, your brand will also experience renewed success!
Improve your SEO
Because few people will have the reflex to call the plumber whose site is referenced on page 12 of the results in Google … So invest and offer the advice of SEO specialists: Guaranteed effects on the annual turnover!
Learn how to optimize your client appointments
Unless you master the art of hypnosis, which could make it much easier for you to convince the customer in front of you, you will have to learn how to complete your business appointments effectively. A subtle art that you can unlock the secrets by consulting the books of experts who have proven themselves.
Watch your market and get inspiration from competitors’ good ideas.
Remember, how did you get good grades when you were at CP? You sit next to the first in the class to copy! Today, it is no longer a question of copying but of studying the positioning of your competitors to detect their good ideas, the ones that attract all your potential customers.
Find new distribution networks.
Take for Experts and go hunting for clues that will allow you to define the places that frequent your potential customers. Once these places set, dig your head: there must be a way to make a point of sale of your offer …
Imagine
Any ideas that will help you heal your image and get closer to your target are good to take. Did not the mark Michel and Augustin make itself known when its founders came out in the street, naked with cow stitches stuck on them?
Learn how to optimize your client appointments
Unless you master the art of hypnosis, which could make it much easier for you to convince the customer in front of you, you will have to learn how to effectively complete your business appointments. A subtle art that you can unlock the secrets by consulting the books of experts who have proven themselves.
Watch your market and get inspiration from competitors’ good ideas
Remember, how did you get good grades when you were at CP? You sit next to the first in the class to copy! Today, it is no longer a question of copying but of studying the positioning of your competitors to detect their good ideas, the ones that attract all your potential customers.
Find new distribution networks
Take for Experts and go hunting for clues that will allow you to define the places that frequent your potential customers. Once these places defined, dig your head: there must be a way to make a point of sale of your offer …
Imagine
Any ideas that will help you heal your image and get closer to your target are good to take. Organization of practical workshops, staggered marketing operations … Brainstorm with your employees and let come all the proposals, even the most improbable. Did not the mark Michel and Augustin make itself known when its founders came out in the street, naked with cow stitches stuck on them?
