You are on the right site. We tell you everything.
However, I must warn you that an SEO strategy is not easy, glamorous, and fast.
This is not the only bad news, and you have to work hard if you want results from your internet SEO strategy on Google!
I know most people have left this article because any sign of hard work frightens them.
However, I also know that you are not like most people because you are always there!
Because you stayed, I’ll tell you the good news:
While this SEO strategy is not easy, it will increase your traffic and provide you with a high return on your investment in the long run.
Why?
Because what you will learn today, what is a permanent and permanent SEO strategy.
This means that your SEO traffic and your SEO results will not be affected by silly Google algorithm updates.
Are you still going?
All you have to do is follow my advice, implement it, and then follow up on Google analytics your SEO traffic progress!
So let’s go
Here are the 4 tips of an effective SEO strategy
Thanks to numerous tests, reflections, and experiences, we have divided our SEO strategy into 4 tips:
1 / APPOINTMENT SERVICE TO YOUR INTERNET
2 / SATISFY THE RESEARCH INTENT
3 / BUILD YOUR WEB ON THE WEB
4 / OPTIMIZE AND AMPLIFY
TIP 1: SERVICE YOUR OWNER
Want to know what Google’s algorithm values more than anything else?
The user experience of the user.
Google wants to offer its users the best results.
So, what defines an outcome as “the best”?
First, it must meet the research intent behind the query
Which means that if someone searches for “a natural SEO agency,” he should see results on the services of an SEO agency
I know it sounds basic, but it’s essential to understand.
This is why Tip 2 is dedicated to understanding the search intent of users.
However, as you can imagine, simply satisfying the research intent is not enough to rank your target keyword well.
The next piece of the puzzle is the quality of your page and your website as a whole.
I will explain what it means to create a “quality” page in the board 2.
However, what I want to deepen is the quality of your website as a whole.
So remember this:
You do not have much time to make a first impression online.
In fact, according to Nielsen, visitors to the average website will leave your page in less than 15 seconds.
That means you have to do everything to keep them longer (average visit time 2 minutes and 17 seconds). There are some exceptions to this rule (which I will explain in Tip 2).
However, for the most part, this is an essential goal of trying to increase users’ browsing time on your website. Moreover, thus minimize the bounce rate.
Here’s why:
The longer the session time, the higher the conversion rate
A longer sell time indicates that users are interested in the content of your website.
Engaged users are more likely to subscribe to your content, become hot leads, then customers, and share your content on social networks.
The longer the session time, the more the signal sent to Google is positive.
Many do not know that Google takes into account the session time through the CTR or click rate, and so promotes your SEO.
But how can Google know your browsing time on a page or site?
If a Google Analytics script is installed on your website, it tracks the behavior of the users.
If you use Google Chrome, the browser follows your behavior.
If you use a phone with Google technology, they follow your behavior.
Now that you know why it’s essential to increase the browsing time on your web page, how do you do it?
Here are some tips you should bring to increase your presence and enhance the experience on your website:
1 / Optimize the download speed of your pages
Through our numerous SEO audits; it’s crazy to see how many website design agencies that still do not take this seriously. You must make it a priority to increase the loading speed of your website.
There is nothing more annoying and frustrating than waiting for a page to load. Know that after 3 seconds of waiting, users will zap on the competitor site. Your bounce rate will be high, and you will send a wrong signal to Google.
The maximum loading time of a page must be 2 seconds and a maximum weight of 600KB. Here are some tools to improve Google speed loading time. A complete tool is GTmetrix.
2 / Your site must be responsive design, mobile-friendly
I feel like a scratched record, but please, make sure your website is compatible with mobile devices. The majority of Google searches are done on mobile devices.
Although this varies depending on your industry (for example, many B2B searches are done on desktops), there is no reason not to have a compatible design with mobile devices.
My only recommendation is to make sure your mobile design is optimized.
Do not create a separate mobile website as this will steal authority and link the equity of your primary domain name.
Check for free if your site is 100% mobile-friendly .
3 / Build a fluid site architecture
Your site architecture must be designed for users. Not for search engines.
The architecture of your site will be useful for search engines when you create it with a priority user experience ( UX )
A site structure “effective” must respond to these three points:
1 It helps users to move quickly to your website. The keyword here is “visibility”. This means that your navigation and architecture must be simple. If your user has to think or try to know what to do next, you have lost. They should not have to think about when they are moving on your website.
2 It helps search engines discover and index all pages of your website. Search engine robots must have the same ease of movement as a real user. This is possible when your architecture is well built.
3 It helps to strengthen your overall authority on the website. Your website authority is one of the most important factors to rank well in Google. Building a thoughtful tree helps you manage the equity and authority of links to your most important pages. Also, a useful site plan will spread the equity of valuable links across your entire site.
This creates your global site authority.
This quote (often attributed to JFK) explains this concept well: “A rising tide lifts all boats. Or, from the point of view of SEO, “a rising authority of the website raises all the pages”.
We recommend the Screaming frog tool to optimize the architecture of your site
4 / Set the technical blocking factors to the indexing of your pages
If you increase the loading speed of your site, develop a beautiful mobile-friendly design and structure your website for users, you will see a positive impact on your SEO performance.
Focus on these three big points.
Then you need to target some other issues that may be detrimental to the user experience on your website, such as:
- Broken links and errors 404
- Redirection of URL
- Duplication of contents
- Thin or low-value content
Each of these problems can be identified by performing an SEO audit . The SEO analysis tools are many, but I recommend semrush or woorank .
Now that you understand how important it is to please your users let me introduce the second tip of this SEO strategy.
TIP 2: SATISFYING THE RESEARCH INTENT
Understanding how to satisfy research intentions is a fundamental SEO skill.
In reality:
You could ask Stephen King to write an article for you, and he would still not be ranked if you do not respond correctly to the research intentions.
It’s like that, it’s essential.
Also, what you will learn will dispel the generic advice that every page you want to rank in Google “requires at least 1,800 words! “
1800 words on one page do not match your rank in Google.
A page with a high number of words is virtually worthless if it does not meet the search intent. Moreover, no, no matter how you get the backlinks (if the search intentions are wrong).
So, what do I mean by “satisfying” the research intention?
Let me break it down
The first step in satisfying research intentions is to choose a key phrase or keyword to target.
Here are five ways to find keywords:
1. Use the Google Keyword Planner
Google recently changed the way you can use the Google Keyword Planner. Before, all registrants could see the search volume of keywords. Now he only shows estimates. There is a way around this problem. You must create a Google Adwords campaign.
The amount you spend does not matter. After that, you will find access to the search volume.
2 Use SEMRush
SEMRUSH is ideal for extracting keywords and content ideas from your competitors.
Here’s how to proceed:
– Go to SEMRush.com and enter the URL of a competitor.
- Click on “Organic Research” and “Positions”, scroll down to “Organic Search Positions” and sort by “Pos. “
3 Use the forums
Forums are a gold mine for ideas of restricted content. It’s because you have real people asking real questions. Here’s how to find content ideas using forums:
- Go to Google and search for “your keywords + forums.”
- Click in one of the categories and review the trends. Right away, I’m able to find good content ideas.
- Browse all the forums you can find and add all the content ideas to your main list.
4 Use the Ubersuggest tool
UberSuggest is one of my favorite tools for finding content ideas. It’s also a perfect alternative to using Google’s Keyword Planner if you do not want to create an Adwords account.
Here’s what you need to do:
- Go to UberSuggest and enter a keyword idea
2 Scroll and export keyword ideas (and add them to your main list)
You can also take this list and run it via the Google Keyword Planner to view the search volume. Be careful not to continue the search volume. All good content ideas will not have the corresponding search volume.
Common sense is sometimes the best solution.
5. Use the Google Search Console
Google Search Console is a neglected tool, but it can be a treasure trove of content ideas. Keep in mind that this tactic is only useful if you are already getting traffic. Otherwise, there will be no data to extract. That said, here’s what you need to do:
Go to the Google Search Console and the Search in Traffic section and click Search in Analytics.
Check “Position” and scroll down and click on Display 500 lines. Scroll up to the list and sort it so that the least ranked keyword is at the top
Now that you know a few methods for finding keywords, the next step is to validate these keywords.
The first step is to perform a quick analysis of competitors.
Here are the first two steps:
- Install the Moz toolbar
- Copy your target keyword and enter it in Google.fr
Checkpoint # 1: Are there websites that have a DA less than 20?
If you see websites with an Authority Domain of 20 or less, then it is likely to be a non-competitive keyword. If 3 websites have less than 20 AD in your example then this is a good sign.
How to interpret your authority domain scale?
- DA <10: Fragile authority. you have to work quickly on your backlinks.
- DA> 10 & DA <20: Low Authority. You have backlinks but not in sufficient quantity and quality. Your competitors can easily pass in front of you.
- DA> 20 & DA <40: Satisfactory Authority. Your reputation is good, and your competitors will have more difficulty to dislodge you.
- DA> 40 & DA <60 : Strong domain authority. This corresponds to a site like Sarenza.com, so already very famous.
- DA> 60: Powerful domain authority, such as fnac.com
- DA> 80: Powerful domain authority. It will be tough to dislodge you. Example: Wikipedia, lemonde.fr, etc.
Checkpoint # 2: Do you have in the results of the big sites known for your keyword?
Look for Amazon, Wikipedia, leboncoin.fr, Fnac, etc. These authority sites are not impossible to beat, but it’s more complicated. The only advantage you have is that your content will be more focused on keywords. The big brands rely entirely on the authority of their site. Not because of great content.
Checkpoint # 3: Are there any PDF files, question and answer sites (yahoo answers, quora), forums, blogs, press releases, webzines, Hubpages, or how pages?
These types of pages are a good sign that the keyword is not competitive.
Do you have YouTube videos in the Google results?
You can usually surpass YouTube with quality content, rich in text.
At this point, you are ready to create a page around a longline keyword that you have qualified.
Before writing a single word, you must define the intent behind the keyword.
Here is the good news:
It is easy to understand how to satisfy research intentions.
Just look at the top 10 results for your target keyword.
What types of pages are positioned?
Let me give you some examples:
Sample keyword # 1: “backlinks.”
In this example, backlinks can be classified into two categories of research intent: problem awareness and purchase. When someone searches for “backlinks,” they are either A) trying to find out more about the backlinks
because they know how important they are to SEO or B) they are looking to buy backlinks.
So, what are you doing in a situation like this?
You must analyze the currently ranked pages. If the majority of pages are educational content, you should take a similar approach.
Sample Keyword # 2: “Natural SEO Agency”
In this example, anyone looking for a ” natural SEO agency ” is clearly in the buying stage. It makes no sense to try to educate this person with long-term content
This is the main point:
Analyze competitors and see how they respond to the user’s intent for your target keyword. Follow the same strategy, and there is a good chance your page is not ranked well.
Now, I want to tell you a quick experience that will help you better understand this subtlety.
This experience is an example of what can go wrong if you do not respond to research intentions.
I did not consider these criteria when I created this page:
1. Research Intention
The intention behind “SEO agency” is obvious … The user is looking for an SEO agency. Most of these people are not looking for life lessons from an SEO agency owner. Instead, they are merely looking for the best SEO agency to get more traffic and especially customers. Simple.
2. Geolocated-targeted results = local referencing
The last thing I did not take into account is the local results. When you search for an “SEO agency” in Paris, Google will show you a combination of national agencies and local agencies (depending on your location / IP address). This makes the ranking for this crucial phrase even more difficult at the national level.
So, why do I point out one of my failures?
Because it shows how important it is to understand research intentions .
The good news is that you will not have to make the same mistake as me.
However, you wonder:
Why is my article targeting “SEO agency” still online?
Because it is a useful article for those, who are involved in referencing local customers.
The fact that a page does not work well in Google does not mean that it does not help for other reasons.
So at this point, you understand how to satisfy the research intentions.
Now, let me show you how to create these pages.
There are only 2 types of content to create from SEO:
- Keyword targeted content
- Linkbait
The creation of keyword-targeted content should be the focus of most websites.
Here are two keyword targeting strategies I like to use:
2 keyword targeting strategies that work
- long train
- Password generic key
– Long train
Longline keyword is when you are creating content around longline keywords.
Then you focus on the authority of your website. As your site authority grows, the ranking of your longline keywords will also increase.
– Generic keyword
When you create content that focuses on a high search volume keyword, the focus on the generic keyword is used. The difference is that you will not create individual pages for each large variation. Instead, you will create a master page. This master page will attempt to rank the generic keyword and other relevant long track keywords. Semantic cocoon technique.
This is my favorite approach because you can focus all your efforts on creating quality content. Then you can spend the rest of your time promoting it.
Another essential element of this strategy is the improvement and updating of keyword-targeted content. No content is perfect after it’s published. There is always room for improvement.
Now that you know 2 effective keyword targeting strategies, let me explain how to create compelling content in Google.
How to create SEO content?
After identifying your target keywords, you must create a page targeting that keyword. In many cases, it’s a good idea to publish a blog post targeting keywords. However, you must make decisions based on research intentions.
If your target keyword is “buy black Adidas shoes”, then it makes no sense to create a long content article
Give the user what he wants!
It sounds easy, but unfortunately, many people do not succeed.
Why?
Because they do not use the right strategy. There are 2 ways to create keyword-targeted content:
Create content/content page BETTER than what is currently on the first page of Google for your target keyword
Create content/content page different from what is currently on the first page of Google for your target keyword.
By combining the two tactics, you will get the best results.
Let’s dive into these two strategies more precisely:
What does it mean to create a quality content page?
When I say that your content should be “better,” I mean 10 times better. For example, if the average length of the first 10 pages of the ranking is 2,000 words, you should double that amount to produce 4,000 words.
Writing longer content is just the first step. To bring your content to another level, you need to provide video, audio, case studies, articles, useful links, and make sure your content is readable using bullets, numbered lists, and more — split paragraphs.
What does it mean to create different content?
This technique is best when the first page is filled with quality content. If each ranking page is complete and recent, you will need to take a different angle on the subject/keyword.
Your content will have to be radically different from what is classified.
This is because regurgitation of quality content will not get you anywhere. The only way to get past good content is to do something different.
You can create an infographic, interactive computer graphics, a survey of experts, or even a case study. Everything different will have an impact.
80/20 Strategy
The two rules above apply to keyword-targeted content. However, does this mean that every piece of content on your site needs to be targeted by keywords?
No, that’s why I recommend the 80/20 strategy for your content.
Keywords must target 80% of your content, and 20% of your content is not .
Keep in mind that your goal of content creation should always attract backlinks.
Always ask yourself: “Will this content generate net linking ? “
So, you’re probably wondering: what kind of content do you need to do for the remaining 20%?
Link Bait or link bait
The remaining 20% of your content creation should focus on link bait “linkbait.” The possibilities are endless, but here are some examples of content to consider:
Lazy method
The lazy method is when you exploit resources that already exist. The best example is an organized guide. An organized guide is nothing more than a list of valuable resources.
Advanced guides can take many forms, but content gatherings are the most common
Reverse engineering of successful content
Fortunately, with tools like Buzzsumoand Ahrefs , you do not need to reinvent the wheel. You can use these tools to find the content that best suits your competition. Then you can create something better.
Success stories
People like to read customer testimonials and customer cases. They can identify themselves if the case is a competitor, but it is also one of the best ways to learn. You can read information all day, but success stories show you the practical application of information. Write content showing real results.
It’s easy in SEO to show the results. That’s what our customers are looking for!
However, it can also work in other industries.
Case studies
Success stories and case studies go hand in hand. The case studies may differ in that they do not always need positive results. The key to creating an effective case study is to make it as detailed as possible.
Infographics
Infographics are one of the best forms of linkbait link bait. They are overused in the marketing sector, but there are still opportunities in other sectors. A tool to create your free infographics
Meetings of Experts
The expert passages have been abused in the internet marketing business, but they are effective for several reasons. First, you do not have to create content. The “experts” create all the content.
Second, it is the bait of the ego, which means that whoever participated in the roundup will probably share it with his audience. Finally, it’s a great way to build relationships with influencers.
How to optimize your content?
To boost your SEO, here are some simple but useful tips on optimizing your content
- Place your keyword in the title tag
- Place your keyword in the first sentence, the first title tag and the last sentence of the content
- Write naturally and try to maintain the density of your keywords between 1 and 3%
- Embed longline keywords where that makes sense
Now that you understand how to satisfy your users, reach your search objectives, and create content, it’s time to move to Tip 3 in this SEO strategy.
TIP 3: BUILD YOUR WEB ON THE WEB
The backlinks are still one of the most critical factors for ranking in Google.
You can get SEO results by running Tip 1 and Tip 2 well, but backlinks are a fuel to boost your visibility.
Doing well the first two tips will facilitate the process of acquiring links.
Why?
First of all, it is easier to promote quality content.
Second, because your website makes the user experience a bright tree for the user and the search engines, you will not need to make as many backlinks.
I repeat it:
You must do everything in your power to categorize and manage organic search traffic without the need for backlinks.
The backlinks are a booster to your visibility.
On competitive keywords, backlinks are useful.
Relevance is king
Your efforts should focus on acquiring relevant backlinks. That’s why I recommend using the relevance pyramid to qualify link opportunities.
Authority is queen
Relevance is the first qualifier of a quality link opportunity. The next factor of qualification is the authority of opportunity. Google no longer updating the PageRank (PR); you must rely on third-party statistics. I recommend that you use the Open Site Explorer Domain Authority (DA), the Ahrefs Domain Rate (DR), or the Majestic Trust Flow to determine the quality of your linking opportunities. You should use the three tools if you can.
Contextual links are the best
There are different types of net linking that you can get, but none are more potent than contextual backlinks. Getting contextual links on relevant websites is a time-consuming process. Our network of bloggers can help you save time.
Optimized anchor text
You can get the above three factors, but you will get mediocre results if you do not optimize the anchor link text. It is essential to take the keyword or part of it in the link text.
Let’s move on to the last tip of this Internet SEO strategy.
TIP 4: OPTIMIZE AND AMPLIFY
Running the first 3 tips is mostly enough to get SEO results.
Tip 4 is designed to take your SEO strategy to another level.
The first thing is to remind you of this critical point:
Sending more traffic to a website will not solve conversion problems. You must make sure that your website is designed to convert all your new organic search traffic.
How?
- Reducing the path of your purchase tunnel
- By improving the writing and layout of your product sheets
- By improving the position of Calls to Action CTA buttons
- By reassuring the Internet user with elements of the reinsurance
- By improving the speed of loading your pages
- ETC …
The reason is simple:
A majority of visitors to your website will never come back. That’s why you need to have systems in place to convert as much as possible.
You should also consider that most new visitors are not ready to buy.
Knowing this, your two primary means of conversion should be to create retargeting lists and convert visitors to newsletter subscribers.
Creating retargeting lists is the simplest thing you can do. Even if you have no intention of paying for advertising right now, you still need to create retargeting lists. Retargeting lists are ASSETS for your business.
Having the ability to sell to relevant prospects at all times is powerful, social SEO. At a minimum, you need to install a Facebook pic to on your website and Linkedin if you have a BtoB clientele and create a personalized audience for all visitors to your website.
The second conversion method to use is to convert visitors to newsletter subscribers.
The marketing email is the best way to build trust and relationships with prospects. Since most visitors are not ready to buy, it is essential to include them in your list. Then you can feed them ( inbound marketing technique ) and, hopefully, turn them into a buyer.
The best way to get people on your mailing list is to offer free value. It can take the form of a course, a tool, a model, a list of tips, etc.
That’s all I’ll talk about conversions because it’s an important topic. However, for now, start creating prospect lists and try to convert your visitors into newsletter subscribe.
