Corporate intranet or CSR: what to choose?
What definition of a CSR give? CSR means corporate social network. We meet this term more and more often: in companies as in public organizations or associations. What is it all about? Must we choose between intranet enterprise, collaborative intranet, and CSR? And, if so, what are the advantages and disadvantages of each?
- Originally was the company intranet
- What is an intranet?
- How is the intranet organized?
- Advantages and disadvantages of a typical enterprise intranet
- When collaboration reinvents the intranet
- What is collaborative intranet?
- What are the advantages and disadvantages of a collaborative intranet?
- What is a CSR (corporate social network)?
- CSR, the key to becoming an agile structure
- The benefits of CSR
- Synergies resulting from knowledge management
- CSR internal communication tools
- The top 3 collaborative platforms
- talk spirit
- Top 3 collaborative work platform solutions
Originally was the company intranet
What is an intranet?
The term intranet is an Anglo – Saxon word resulting from intra – internals in Latin – and net – for the network. This is a computer network located inside a space (a company, for example). He opposes the notion of extranet, which is also a computer network but accessible to external visitors, thanks to a password.
How is the intranet organized?
The intranet deployed in a company comes from a top management initiative. Its management is entrusted to actors designated as issuers. They become the voice of the structure. It is often:
- the HR department (human resources);
- the department responsible for internal communication ;
- or IT (Information Technology).
Advantages and disadvantages of a typical enterprise intranet
In the context of an intranet, the internal communication flows generated remain unilateral: the voice communicates information and transmits elements to the recipients. It is, therefore, a medium to address all employees of the company and convey a consistent and calibrated speech.
When collaboration reinvents the intranet
What is collaborative intranet?
We add here a notion 2.0 to what the intranet is. We are talking about a collaborative or social intranet. The transmitter is always a unique voice designated as such. On the other hand, the receivers here have the possibility of commenting on the content received. It is, therefore, a collaborative space.
What are the advantages and disadvantages of a collaborative intranet?
The members of the structure can become contributors. By commenting, they have the opportunity to give their opinion or make a contribution to advance the point addressed or the proposed reflection. However, they remain followers: only those leading the exchanges have the opportunity to initiate conversations and offer content.
What is a CSR (corporate social network)?
The CSR goes a step further. Set up as a real network, each member becomes a potential voice. The communication flows are, therefore, multidirectional. We are no longer in a top-down relationship. This remains possible. However, it is simply complemented by bottom-up and cross-functionall workflows.
CSR, the key to becoming an agile structure
The benefits of CSR
The big success stories, such as those of Google or Apple, show that it is by releasing initiatives at the source that companies deploy their full potential for innovation. CSR goes in this direction. By giving everyone a voice, the organization multiplies the chances of interaction and facilitates the emergence of collective intelligence.
Synergies resulting from knowledge management
The CSR is translated into a digital workplace that offers its members many sharing spaces to pool their knowledge. From a human capital point of view, it is a powerful lever for transmitting knowledge. Both bring their skills. This promotes the integration of newcomers and creates a fertile ground for bringing ideas closer together.
CSR internal communication tools
There are many CSR software made for businesses. The French agency Lecko has made panoramas, comparing the approaches and specificities of each. Thus Yammer and Jive, widely implanted, stand out in terms of conversational uses.
The top 3 collaborative platforms
This CSR is distinguished by its high degree of personalization. Its APIs (Applications Programming Interfaces) allow connecting all of your business tools. So that it is around a palette of activities and complete tasks that come to unfold the exchanges and the collaborative work of the members of the organization.
This CSR stands out in the Lecko rankings thanks to its effective adoption of high level in organizations. Because the challenge is not only to deploy a powerful solution. It’s good that the teams are reaping the full potential by incorporating this new tool into their daily practices.
This third collaborative platform covers a broader field of functionality. It is possible to create or to provide dedicated access to external actors such as your suppliers, partners, or customers. The solution also offers the possibility to create a website and manage it directly within the tool.
Top 3 collaborative work platform solutions
Ranking Software feature
1 Jamespot Business Interoperability
2 talk spirit Transverse adoption
3 Jalios Functional coverage
The social business goes further than the intranet. At the heart of the exchanges between the members of an organization, they are vectors of productivity, competitiveness, and innovation for the structure. Depending on your company profile, your needs for collaborative tools and your priorities in terms of organization, some solutions will be better adapted than others.